BDO Unibank has announced the relaunch of its BDO ShopMore Mastercard in celebration of the card’s 20th anniversary. The updated credit card features new benefits, three new vibrant card designs, and a construction made from 100% recycled plastic. The relaunch is positioned as a way to thank loyal clients and invite new users to enjoy the card’s rewards. According to Ma. Nannette R. Regala, BDO Senior Vice President and Head of Consumer Banking Group Marketing, the card has served as an indispensable shopping partner for many Filipinos for two decades, allowing users to bring home essential items through simple dip, tap, or scan-to-pay methods using BDO Pay.
The enhanced BDO ShopMore Mastercard offers a suite of benefits designed to provide more rewards and fun for cardholders. These benefits include a free membership fee for the first year, 250 welcome bonus peso points after the first purchase, and double peso points on everyday everywhere purchases. Additionally, cardholders can access extra cashback instant savings and year-round exclusive deals from select partners for in-store and online purchases. Discounts on dining and food deliveries from select partners are also available. Furthermore, the card supports Buy Now, Pay Later deals with 0% interest at over 20,000 stores. Terms and conditions apply to all offers.
As the market has shifted toward digital payments, BDO ShopMore Mastercard cardholders have experienced the safety and convenience of online shopping through trusted apps and websites. The card is accepted in over 20 million locations in approximately 275 countries and territories, making it a viable option for international use. Cardholders can also choose from different installment options to fit their budget and lifestyle. To commemorate the two decades in the market, BDO is setting up booths in various SM locations, including SM Megamall (Mega Fashion Hall) on May 28, SM Seaside City Cebu (Mountain Wing) on June 21, and SM North Edsa (The Block Event Area) on August 8, for clients and mall-goers to rediscover the card.
Benefits and Rewards Structure
The BDO ShopMore Mastercard relaunch focuses on a rewards-heavy structure intended to maximize value for everyday spending. The benefits are structured to provide immediate value upon sign-up as well as ongoing savings throughout the year.
First-Year Incentives
New applicants receive a waiver on the membership fee for the first year. This eliminates the initial cost of holding the card, allowing users to experience the benefits without an upfront annual fee commitment. Following the first purchase, cardholders are awarded 250 welcome bonus peso points. These points serve as an initial boost to the rewards balance and can be redeemed for various items or discounts depending on the bank's redemption catalog.
Earning Mechanics
The card features a double points earning rate on everyday everywhere purchases. This suggests a broad category of spending qualifies for accelerated rewards, likely covering essentials and general merchandise. In addition to points, the card offers extra cashback instant savings. While the specific cashback rates are not detailed in the source material, the inclusion of "instant savings" implies immediate discounts or rebates at the point of sale for qualifying transactions.
Partner Deals and Discounts
A significant component of the relaunch involves exclusive deals from select partners. These deals cover both in-store and online purchases, aligning with the shift toward digital commerce. Specific partners are not listed in the provided data, but the offers include: - Dining and food delivery discounts from select partners. - Year-round exclusive deals applicable to various shopping categories.
Financing Options
The card supports Buy Now, Pay Later (BNPL) functionality with 0% interest at over 20,000 stores. This financing option allows cardholders to spread payments for larger purchases over time without incurring interest charges, provided the terms are met. The wide network of participating stores suggests significant flexibility for financing home goods, electronics, or other essentials.
Digital Integration and Usability
The BDO ShopMore Mastercard is designed to function seamlessly in the modern digital payments landscape. BDO emphasizes the safety and convenience of online shopping through trusted apps and websites. The card supports various transaction methods to suit different shopping preferences: - Dip: Traditional magnetic stripe or chip-and-PIN transactions. - Tap: Contactless payments for faster checkout. - Scan-to-pay: Using the BDO Pay app for QR code-based transactions.
These methods ensure that cardholders can make payments easily whether they are shopping in physical stores or online. The acceptance of the card in over 20 million locations across 275 countries and territories further underscores its utility as a global payment tool.
Eligibility and Application Process
While the provided source data does not specify the exact eligibility criteria or the application process, it does mention that applicants can choose from three new vibrant card designs when they sign up. The relaunch is targeted at both existing loyal clients and new users. The bank's initiative to set up booths in major SM malls indicates an effort to facilitate in-person inquiries and possibly on-site applications or card rediscovery events.
Booth Locations and Dates
For consumers interested in learning more about the relaunch, BDO is hosting events at the following locations: - SM Megamall (Mega Fashion Hall): May 28 - SM Seaside City Cebu (Mountain Wing): June 21 - SM North Edsa (The Block Event Area): August 8
These events provide an opportunity for mall-goers to interact with bank representatives and gain insights into the card's features.
Environmental Considerations
In line with contemporary trends toward sustainability, the new BDO ShopMore Mastercard is made from 100% recycled plastic. This material choice highlights the bank's commitment to environmental responsibility, a factor that may appeal to eco-conscious consumers.
Market Context
The BDO ShopMore Mastercard has been in the market for 20 years, indicating a long-standing presence and established user base. The relaunch acknowledges the changing habits of consumers, particularly the move toward digital payments and online shopping. By enhancing the rewards structure and integrating digital payment methods, BDO aims to maintain the card's relevance and competitiveness in the financial services market.
The card is positioned as an "indispensable shopping partner," facilitating the purchase of essential items that make lives more convenient and rewarding. The inclusion of installment options and budget-friendly features further supports this positioning, catering to users who seek financial flexibility.
Conclusion
The BDO ShopMore Mastercard relaunch offers a comprehensive set of benefits for new and existing cardholders, including a free first-year membership, bonus points, double earnings on everyday spending, cashback, and exclusive partner deals. With support for digital payments and international acceptance, the card serves as a versatile financial tool for a wide range of shopping needs. The addition of 0% interest Buy Now, Pay Later options at a vast network of stores enhances its utility for budget management. Consumers interested in the card can look forward to new designs and a focus on sustainable materials.