GenCon 2019, held in Indianapolis, offered attendees a wide array of opportunities to acquire exclusive products, samples, and promotional items. While the convention is primarily known for its extensive game library, demo halls, and events, it also served as a significant marketplace for limited-edition merchandise and product trials. This article details the types of freebies and swag available at GenCon 2019, focusing on the exclusive items highlighted in firsthand attendee reports. The information is derived solely from the provided source materials, which describe specific products and experiences from the event.
Exclusive GenCon Swag and Merchandise
One of the standout features of GenCon 2019 was the availability of exclusive, convention-specific merchandise. These items were not available for purchase outside of the event, making them highly sought-after by attendees. According to an attendee report, GenCon features "some of the best merch of any convention," with items that can delight a "little gamer heart." The source specifically mentions two exclusive products available for purchase at the event.
The first was a tea called "The Innkeepers Secret" from the brand Dryad Teas. This product was described as a "delicious tea" and was exclusive to GenCon 2019. The second was a "nifty deck vault" from BCW Supplies. This item is a protective case for trading card game decks, and its exclusive GenCon 2019 release made it a notable piece of swag for card game enthusiasts. These examples illustrate the type of branded, limited-run products that attendees could acquire as souvenirs or for personal use.
In addition to these specific items, the source material indicates that "so much more" exclusive swag was available, though the report does not provide further details on other brands or product categories. The overall sentiment from the attendee is that the merchandise selection was a significant highlight of the convention experience.
Beverage and Food Sampling: The GenCon Beer
Beyond physical merchandise, GenCon 2019 also featured exclusive food and beverage offerings. A notable example is the "GenCon beer," a special release produced in collaboration with a local brewery. For the 2019 event, Sun King Brewery, which is based in Indiana, created an exclusive beer for the convention named "Brewtron 9000."
This beer was described as a "golden ale with hints of citrus, hibiscus, and yuzu." The report notes that it was "light enough to drink in the warm summer afternoon" and that its "tart flavor was a perfect quencher." This exclusive beverage was available for consumption by attendees of legal drinking age, providing a unique sampling opportunity tied directly to the GenCon 2019 experience. The availability of such a product underscores how conventions can partner with local businesses to offer limited-time food and drink items.
Demo Hall: A Hub for Product Trials
While not a traditional "free sample" program, the Demo Hall at GenCon 2019 functioned as a massive, no-cost trial zone for new and classic board games. The source material states that the Demo Hall is "dedicated to demoing and playing an endless variety of games." This area allowed attendees to try games that were not yet released to the public, offering a direct, hands-on experience with upcoming products.
An attendee reported playing the new "Dune boardgame" in this hall, describing it as "so much fun." The opportunity to test unreleased games is a form of product trial, enabling consumers to make informed decisions about future purchases. The Demo Hall is open all night, as part of the convention's 24-hour schedule, providing extended access to these trial experiences. This feature is a core component of the GenCon value proposition, allowing gamers to explore new products without any upfront cost.
Game Library: Access to a Vast Collection
Another resource that provided access to a wide variety of games without an additional purchase was the Game Library. Located on the field of Lucas Oil Stadium, this service required a small payment for a library card, after which attendees could "check out a game to play in that area." The library contained a "MASSIVE collection of games brought by many different people," including titles like "Whitechapel" and "1313 Dead End Drive."
For games that attendees did not know how to play, the library offered a practical support system. They could "grab one of their designated table flags and set it beside you to indicate you need help learning the game." This system facilitates a communal learning environment, allowing users to try new games with guidance. While not a free product to keep, the Game Library provides a cost-effective way to sample a vast array of games during the convention.
Community and Inclusivity: An Indirect Freebie
A less tangible but significant aspect of the GenCon 2019 experience was the inclusive and safe community environment. The source material highlights that the convention is known for its "inclusive, nice con people." This was visibly demonstrated through "LGBTQ+ inclusivity displayed in badge ribbons proclaiming members of the community and allies, as well as pronoun ribbons."
The report also notes a high level of safety and trust among attendees, with examples of forgotten bags and unattended phones remaining untouched. This atmosphere of security and mutual respect can be considered an indirect freebie, as it enhances the overall experience and allows attendees to focus on the event's offerings without concern. The kindness and respect extended to both kids and adults further contribute to a positive environment for all participants.
Access to Developers and Industry Professionals
For those interested in the creation and business side of gaming, GenCon 2019 offered unique access to game developers. The convention was described as "one of the best places to be able to meet and talk with your favorite game’s developer." This access spanned from "small companies just starting up to some of the largest names in gaming."
Attendees could "walk up and say hi" and even "shake the hand of the person that made some of my favorite games." This direct interaction with creators is a unique opportunity not commonly available elsewhere and provides valuable insights into the development process and future projects. While not a physical product, this access to industry professionals is a significant benefit for enthusiasts and aspiring creators.
Ticketing and Event Organization
The organization of GenCon 2019, particularly its ticketing system, was noted as a key strength that indirectly enhanced the value of the convention. The system was designed to "nearly eliminate waiting in line for hours only to find out the panel you desperately wanted to see is full." Nearly every event, whether free or paid, was ticketed, allowing attendees to reserve spots in advance.
For paid events, attendees could purchase generic tickets at GenCon HQ booths and use them to attend any event that was not full. This efficient system maximized the opportunity for attendees to participate in a wide range of activities without the frustration of long waits, thereby increasing the overall value and enjoyment of the convention.
Conclusion
GenCon 2019 provided attendees with a diverse array of freebies, exclusive products, and trial opportunities. The most tangible benefits included exclusive merchandise such as "The Innkeepers Secret" tea from Dryad Teas and a deck vault from BCW Supplies, as well as the convention-exclusive "Brewtron 9000" beer from Sun King Brewery. The Demo Hall and Game Library offered extensive, no-cost trials of new and classic board games. Beyond physical products, the event fostered a safe and inclusive community, provided direct access to game developers, and utilized an efficient ticketing system to maximize attendee participation. These elements combined to create a comprehensive experience rich in both material and experiential freebies for gaming enthusiasts.