The SHOE PERKS loyalty program, associated with Shoe Carnival and Shoe Station, offers a structured birthday perk to its members. This benefit is part of a broader rewards system designed to incentivize repeat customer engagement through points accumulation and tiered membership status. The program's birthday offer is a specific promotional benefit provided to members who have correctly updated their account profiles. Understanding the mechanics, eligibility requirements, and limitations of this perk is essential for consumers looking to maximize value from their membership.
The SHOE PERKS program operates on a points-based system where members earn points for qualifying product purchases made in-store and online. The program features two distinct membership tiers: the standard SHOE PERKS membership and the upgraded SHOE PERKS GOLD status. The birthday perk is a benefit available to members of both tiers, though the value differs based on membership level. For standard SHOE PERKS members, the birthday perk consists of a $5 coupon. For SHOE PERKS GOLD members, the birthday perk is a $10 coupon accompanied by 50 bonus points. The bonus points associated with the GOLD tier birthday perk are in addition to the standard points earned on purchases.
Eligibility for the birthday perk is contingent upon specific requirements related to the member's account profile. Members must possess a valid email address and have their birthday information entered into their Account profile. The birthday month during which the perk is issued is determined by the birthdate provided in the profile. Only one coupon per member is issued for the birthday perk, regardless of membership tier. The program documentation specifies that the birthday perk is issued during the member's birthday month, but it does not specify the exact date of issuance within that month.
The birthday perk coupons have a defined validity period. They are valid for thirty days from the date of issue. This expiration policy is separate from the standard SHOE PERKS Reward Certificates, which expire 90 days from the date of issue. The birthday perk is a distinct promotional coupon, and its 30-day validity period is explicitly stated in the terms for both Shoe Carnival and Shoe Station programs.
There are important exclusions regarding what purchases the birthday perk coupon can be applied to and what value can be earned when using it. The coupon cannot be used to earn points on the transaction. Specifically, no points are earned on sales tax, shipping costs, SHOE PERKS Reward Certificate redemptions, or coupons or discounts taken at checkout. This means that if a member uses their birthday coupon for a purchase, the transaction value that qualifies for point accrual is reduced by the coupon's value. Additionally, the birthday perk is a coupon and not a reward certificate. The terms state that SHOE PERKS Reward Certificates have no cash value and cannot be redeemed for cash or used to purchase gift certificates. The birthday coupon itself is also non-transferable and cannot be bartered, exchanged, or redeemed for cash.
The SHOE PERKS GOLD tier is achieved when a member spends $200 over a 12-month period. This status is valid for 12 months from the date it is achieved. To maintain GOLD status, a member must meet the $200 spending requirement again in the subsequent 12-month period. If this requirement is not met, the member reverts to the standard SHOE PERKS base membership status. The benefits for SHOE PERKS GOLD members extend beyond the enhanced birthday perk. They also include access to member-exclusive events, free standard shipping on all online orders and Shoes 2U orders, and other promotional offers as determined by Shoe Carnival.
The program includes provisions for account management and data handling. Members are responsible for keeping their personal information, including their email address and birthday, up-to-date. This can be done by visiting a store location or updating the profile on the website. Registered users of the website must use the email address associated with their SHOE PERKS enrollment to log in and update their profile. Members may cancel their SHOE PERKS membership at any time by contacting customer service. Upon cancellation, any unused points accrued in the account are forfeited and cannot be redeemed.
The program administrator, Shoe Carnival, Inc., reserves the right to terminate or modify the SHOE PERKS program or individual member accounts at any time without further obligation to members. This includes the right to void member accounts and reward certificates for individuals who have wrongfully earned points through deception, forgery, or fraud. The program also notes that the maximum amount of SHOE PERKS Reward Certificates issued each month is $50, though this cap may not directly apply to the birthday perk coupon, which is a separate promotional item.
Regarding data privacy, the program states that it will not sell, rent, or give membership or contact information to any company. Members will receive SHOE PERKS information via email or SMS message. Members have the ability to opt out of promotional messaging by using the unsubscribe link in messages, emailing [email protected], or calling the customer service team.
Customer service for the SHOE PERKS program is available toll-free at 800-430-SHOE (7463) from Monday to Sunday, 7:00 am to 10:00 pm Central Standard Time. Inquiries can also be directed via email to [email protected].
The birthday perk is a consistent feature of the SHOE PERKS program as described in the provided documentation for both Shoe Carnival and Shoe Station. The core mechanics—$5 for standard members, $10 plus 50 points for GOLD members, 30-day validity, and profile requirements—are consistent across the sources. The sources indicate that Shoe Station operates a similar SHOE PERKS program with matching birthday perk details, though the customer service contact and website URLs differ.
Conclusion
The SHOE PERKS birthday perk is a defined promotional offer within the shoe retailer's loyalty program, providing a monetary coupon to members during their birthday month. The value of the perk is tiered, offering greater value to SHOE PERKS GOLD members who have achieved their status through qualifying spending. Eligibility is strictly tied to having an updated account profile with a valid email and birthdate. Consumers should be aware of the 30-day validity period and the exclusions that prevent point accrual on purchases made with the birthday coupon. The program is governed by a comprehensive set of terms that outline membership benefits, data policies, and the company's rights regarding program modification and fraud prevention.