BP operates several consumer loyalty and promotional programs in the United States, offering savings on fuel and in-store purchases through digital apps, co-branded credit cards, and seasonal promotions. These programs are designed to provide value to regular customers at BP, Amoco, and ampm locations. The primary mechanisms for savings include direct fuel discounts, points-based rewards, and time-limited offers linked to external services like Amazon Prime. All programs require enrollment, typically via a mobile application or online registration, and are subject to specific terms and conditions.
BP's Loyalty Programs: earnify and BPme Rewards
BP's core loyalty offerings are centered on two integrated programs: earnify and BPme Rewards. These are not traditional points-based systems in the classic sense, but rather are structured to provide immediate, tangible savings on fuel purchases and in-store items.
earnify is BP's free loyalty program. Upon registration, members receive an immediate benefit. According to the source material, when a user registers for earnify, they enjoy "immediate savings with your 250 Bonus Points when you register, this can get you a valued item inside the store or an additional 5cpg discount off your fuel purchase!" Registration requires a mobile phone to download the earnify mobile app. Furthermore, new earnify members are eligible for a "double points" promotion for their first 90 days, allowing them to accumulate rewards faster. At sites that support the earnify program, members can manage their points through a mobile wallet and access "earn and burn point opportunities." It is important to note that earnify points are not redeemable for fuel discounts directly; instead, the 250 bonus points are used for in-store items or an additional fuel discount.
BPme Rewards is a separate program that operates within the BPme app. This program is not points-based; its primary function is to deliver direct fuel savings. For new users of the BPme app, there is an introductory offer: "BPme app users save 5-cents on every gallon, each time they fill up at participating BP and Amoco stations during the first month of use." After the first month, a spending threshold determines continued savings. Members who spend $100 on fuel each calendar month will automatically receive a 5-cents-per-gallon discount on subsequent fill-ups, with no gallon limitations for that discount period.
The BPme app itself serves a dual purpose. It allows consumers to complete fueling transactions directly through their mobile device, avoiding the need to swipe a credit card or use a pin pad. The app also consolidates all fuel rewards into a single interface, making it easier to track savings and automatically apply them to purchases. A BP executive has stated that the BPme Rewards program is a cornerstone of BP's strategy to connect with on-the-go consumers by making fueling quick and easy while providing rewards.
Amazon Prime Member Promotion
BP has partnered with Amazon to offer a seasonal fuel discount exclusively for Amazon Prime members. This is a time-limited promotion, not a permanent program feature. The offer details are as follows:
- Discount: 25 cents off per gallon of fuel.
- Participating Stations: BP, Amoco, and ampm locations that participate in the program.
- Schedule: The promotion is available every Friday, starting October 17, 2025, and continuing through December 26, 2025.
- Eligibility Requirement: To access the discount, Amazon Prime members must first link their Prime membership to BP's earnify rewards program. Once the accounts are linked, the savings are automatically applied during fueling transactions on the specified Fridays.
This promotion is an example of a collaborative offer between a retail service (Amazon Prime) and a fuel brand (BP) to provide added value to a shared customer base.
bp rewards Visa® Card
For consumers seeking to maximize savings, BP offers a co-branded credit card in partnership with First National Bank of Omaha (FNBO). The bp rewards Visa® Card provides ongoing fuel discounts and a multi-tiered rewards points system. Key benefits of the card include:
- Fuel Savings: Cardholders save 30 cents per gallon at BP and Amoco stations for the first 60 days after account opening. After the initial 60-day period, the savings continue at 15 cents per gallon every day.
- Rewards Points: The card earns points on all purchases, with bonus categories:
- 5x points per $1 spent on non-fuel purchases at BP and Amoco stations.
- 3x points per $1 spent on grocery, dining, and food delivery purchases.
- 1x point per $1 spent on all other purchases.
- Additional Features: The card includes digital wallet compatibility for tap-and-go payments and access to Credit Watch™, which provides a free FICO® Score and credit health monitoring tools.
To obtain these benefits, consumers must apply for the card through the designated offer channel. The card is positioned as a tool to "maximize savings at the pump and earn more rewards."
Program Access and Requirements
Participation in BP's programs is generally straightforward but requires specific actions from the consumer.
- Registration: Both earnify and BPme Rewards require users to download the respective mobile applications (available for iOS and Android) and complete a registration process. This typically involves creating an account and providing necessary personal information.
- Mobile Device: A smartphone is essential for accessing and managing these programs, as the primary interface is through the mobile apps.
- Payment Method: For the BPme app's fueling transaction feature, users must link a payment method (e.g., a credit or debit card) within the app. For the Amazon Prime promotion, a linked Prime account is required.
- Geographic Scope: The programs are available at participating BP, Amoco, and ampm stations across the United States. Not all locations may be enrolled in every program, so consumers should verify participation at their local station.
- Eligibility: Most programs are open to U.S. residents of the age of majority. The bp rewards Visa® Card has standard credit approval requirements.
Strategic Importance for BP
BP's investment in these loyalty and digital programs reflects a broader strategy to enhance the customer experience and foster brand loyalty. The company has a significant economic footprint in the U.S., employing approximately 14,000 people and supporting over 200,000 additional jobs through its business activities. Since 2005, BP has invested more than $120 billion in the United States. The development of programs like BPme and earnify is part of BP's effort to "connect seamlessly with today’s on-the-go consumers" by providing convenience and tangible value. The integration of digital payment, rewards tracking, and exclusive promotions aims to make BP stations a preferred choice for fuel and convenience purchases.
Conclusion
BP offers a structured suite of consumer programs designed to deliver savings on fuel and in-store items. The primary vehicles are the earnify loyalty program, the BPme app for direct fuel discounts, and a co-branded bp rewards Visa® Card for enhanced savings and rewards. A separate, seasonal promotion provides Amazon Prime members with a significant fuel discount every Friday during the fall and early winter months. Participation in these programs requires enrollment via BP's mobile applications or a credit card application. All offers are subject to terms and conditions, and savings may vary by location and purchase activity. Consumers interested in maximizing value at BP stations should evaluate which program aligns best with their fueling habits and payment preferences.