The provided source material details specific aspects of the Breyer brand, focusing on its Collector Club membership program and a model identification resource. This information is relevant to U.S. consumers interested in collectible model horses, particularly those seeking promotional offers, exclusive access, and community benefits through an official brand program. The data comes from official Breyer websites and a third-party identification tool. It does not contain information about free samples, mail-in sample programs, or no-cost trials in the traditional consumer goods sense (e.g., beauty, food, household items). Instead, it outlines a paid membership that provides exclusive merchandise, event access, and publications, which functions as a premium promotional offer for dedicated hobbyists.
Breyer Collector Club Membership: Structure and Benefits
The Breyer Collector Club is an official membership program designed for model horse collectors. According to the provided terms and conditions, the program operates on an annual calendar basis. The 2026 Collector Club membership is scheduled to begin on January 1, 2026, and expire on December 31, 2026, regardless of the date of purchase. A membership purchased during the 2026 calendar year is effective from the date of purchase. Reeves International, Inc., the parent company, reserves the right to terminate any membership at any time and refund the applicable pro-rated deposit or membership amount.
Membership is a prerequisite for accessing several key benefits and discounts. To receive the Collector Club discount on purchases, a member must be logged into their account and hold a current, valid membership. This discount applies only to the product cost and is limited to in-stock inventory. It cannot be applied to prior purchases or combined with other offers. The discount does not apply to select merchandise, which includes special or limited run items, web specials, bundles, event tickets or models (including BreyerFest tickets and merchandise), memberships, gift certificates, gift wrap, special programs, club models, continuity programs, and select sale or clearance items. Prices and product availability are subject to change without notice. Reeves International, Inc. reserves the right to revoke any stated offer, cancel orders, and correct any errors, inaccuracies, or omissions in an offer or price, even after an order has been submitted and confirmed.
The Collector Club provides members with special access to perks, sales, and offers. Members receive early access to sales, special offers, BreyerFest perks, member forums, opportunities to attend exclusive events, and more. Members also gain access to the online Collector Club Store, which offers exclusive merchandise and a selection of previous models while supplies last. New additions to this store are added randomly, requiring members to check back frequently.
A significant benefit is the annual receipt of the Just About Horses (JAH) magazine. This publication is provided only to Collector Club members and is described as the world’s longest-running model horse publication. For over 50 years, JAH has reported on the latest developments in the Breyer horses world. Each annual issue features a new products guide, behind-the-scenes stories, portrait horse profiles, and model horse hobby articles. The magazine is scheduled to ship in the fall of 2026.
The program also fosters a community. The Breyer Collector Club is presented as a place to meet, share, and make friends who share an interest in Breyer models and real horses. Forums moderated by a Breyer expert are available for members to ask questions and exchange information. Members can also share their collecting stories with Breyer, with the potential to be featured on the Collector Club Blog. Dedicated access at BreyerFest allows members to meet fellow collectors, see all the Club models, and get sneak peeks at upcoming releases. The program further emphasizes learning, stating that history, culture, art, literature, and film can be discovered through Breyer model horses, and that every real-life equine adventure has a model horse counterpart.
For those who purchase the 2026 membership before December 31, 2025, there is an opportunity to join specialty clubs. These include the Premier, Vintage, and Stablemates® clubs. Each specialty club provides 3 to 6 stunning models per year. The Premier Collection, for example, features models like Georgina, a 2026 release. Additionally, members have access to exclusive online workshops hosted by expert hobby artisans and crafters. These virtual on-demand workshops cover a variety of interests and skill levels, with new projects debuting throughout the year.
Identifying Breyer Horse Models
For collectors seeking to identify specific models, a third-party resource is available at identifyyourbreyer.com. This tool assists in determining the mold used for a particular Breyer model. The process involves two primary steps: determining the size category and identifying the specific mold.
First, the user must measure their model from the table to the top of the ears to determine its size category. The categories listed on the site are how Breyer classifies its molds, and the resource uses the same system. The measurements provided are approximations for the average adult model; foals and ponies are correspondingly smaller within each category. If a model does not fit clearly into one category, the user is advised to try the next size up or down.
Second, the user must determine which mold Breyer used. Breyer frequently reuses molds, varying the color and details with each release. To identify the mold, the user should go to the appropriate series category (e.g., Traditional, Classic) and compare their model to the photos provided, focusing on the shape rather than the color. Changes to the mane or tail should not be relied upon exclusively. Instead, the user should examine the model's action (e.g., standing, trotting) and general build (e.g., stocky, slender like a racehorse). Clicking on a photo provides a larger detail view. If a user believes they know the mold name but cannot find it, they can use the search function on the page (e.g., Control F). The resource notes that collectors may use different names for molds than Breyer, which can cause confusion.
Conclusion
The Breyer Collector Club is a structured membership program that offers U.S. consumers a defined set of benefits centered on model horse collecting. Key features include an annual magazine, access to an exclusive online store, early access to sales and events, community forums, and optional specialty clubs. The program operates on a paid annual basis with specific terms regarding discount application and membership validity. For model identification, a dedicated third-party website provides a systematic method for determining a model's size and mold. This information is sourced directly from official Breyer terms and conditions and the identification tool's instructions, providing a factual overview for interested consumers.