The pursuit of thicker and fuller-looking hair often begins with the strategic acquisition of professional-grade samples to determine product compatibility and efficacy. Viviscal, a brand centered on hair nourishment from both internal supplements and external topical treatments, has historically deployed specific promotional vehicles to introduce consumers to their Gorgeous Growth Densifying Range. These sampling initiatives are designed to lower the barrier to entry for new users, allowing them to experience the densifying properties of the range at home before committing to full-sized retail purchases or long-term subscription models. The strategic distribution of these samples often coincides with high-value giveaways, creating a multi-tiered incentive structure that rewards early adopters and encourages a transition from trial users to loyal brand subscribers.
The Gorgeous Growth Densifying Range Sampling Mechanism
The primary vehicle for obtaining free samples of the Gorgeous Growth Densifying Range is through targeted sign-up promotions. These initiatives are typically structured as limited-entry events to create urgency and ensure a controlled distribution of product.
Entry Limitations The sampling program is restricted to a specific number of participants. For instance, the first 2,500 entrants who successfully sign up are the only individuals eligible to receive the free samples. This limitation means that the window for acquisition is narrow, and users must act immediately upon the discovery of the offer to ensure they fall within the eligible cohort.
Geographic Restrictions Eligibility for the sampling program is not universal. Specifically, sampling and associated contest entries are not available in Quebec. This regional restriction means that residents of Quebec are excluded from receiving these specific free trials, regardless of their entry timing.
Data Exchange and Mailing List Integration The process of obtaining a free sample is not a passive transaction. By entering the giveaway to receive samples, users are agreeing to be added to the Viviscal mailing list. This creates a direct marketing pipeline between the brand and the consumer, ensuring that the user receives subsequent promotional offers, product updates, and educational content regarding hair nourishment.
Third-Party Platform Independence While these offers may be advertised via social media platforms such as Facebook or Instagram, the promotion is not sponsored, endorsed, or administered by these entities. The user provides their personal information directly to Viviscal, maintaining a distinct separation between the social media interface and the brand's data collection systems.
High-Value Giveaway Integration
Beyond the basic distribution of samples to the first 2,500 entrants, Viviscal integrates a high-stakes lottery element into its sampling campaigns to maximize user engagement. This creates a secondary layer of value for the consumer.
The Grand Prize Composition One lucky winner from the pool of entrants is selected to receive a comprehensive hair nourishment package. This prize is designed to provide a total systemic approach to hair growth, combining internal supplementation with external care.
Prize Valuation and Components The total value of the giveaway prize is estimated at $500. This valuation is derived from a combination of high-ticket items:
- A 6-month supply of Viviscal Extra Strength hair nourishing supplements, providing long-term internal support.
Two complete sets of the Gorgeous Growth Hair Care range. Each complete set includes the Densifying Shampoo, the Conditioner, and the Elixir.
Timeline and Announcement The window for entry is strictly defined. The giveaway closes at 11:59 PM EST on June 30, 2017, with the winner being announced on July 1, 2017. This tight turnaround ensures that the promotional momentum is maintained.
Transitioning from Samples to Subscription Models
Once a user has moved past the sampling phase, Viviscal offers several structured paths for continued product use. These paths are categorized by gender-specific supplements and comprehensive collections, each with varying discount levels and free gifts.
Women's Supplement Procurement Options
For female users, the brand provides three primary purchasing trajectories depending on the desired frequency of delivery and the level of discount required.
Single Box Purchase This is a non-recurring option for those who are hesitant to commit to a subscription. The cost for a 1-month supply is $40, with an additional $6.95 charge for shipping and handling.
Monthly Delivery Subscription This option provides a recurring 30-day supply of Viviscal Hair Growth Supplements.
- Price: $36 per month (a 10% discount from the single box price).
- Shipping: Free shipping and handling.
Management: Users can edit, pause, skip, or cancel via their online account or by calling 1-888-444-9073.
3 Month Delivery Subscription This mid-tier subscription offers a larger bulk discount and additional incentives.
- Price: $96 every 3 months (a 20% discount).
- Shipping: Free shipping and handling.
- Free Gift: Includes a nourishing Hair Mask.
Rewards: 100 Viviscal Rewards bonus points are automatically added to the account.
6 Month Delivery Subscription This is the highest discount tier for long-term users.
- Price: $180 every 6 months (a 25% discount).
- Shipping: Free shipping and handling.
- Additional Gifts: Includes a Viviscal Detangling Brush and a nourishing Hair Mask.
- Rewards: 200 Viviscal Rewards bonus points are automatically added to the account.
Men's Supplement Procurement Options (ViviscalMan)
ViviscalMan offers a mirrored structure to the women's line, tailored specifically for male hair growth needs.
Single Box Purchase Similar to the women's line, a 1-month supply costs $40 plus $6.95 for shipping and handling.
Monthly Delivery Subscription
- Price: $36 every 30 days (10% discount).
- Shipping: Free shipping and handling.
Management: Accessible via online account or phone at 1-888-444-9073.
3 Month Delivery Subscription
- Price: $96 every 3 months (20% discount).
- Shipping: Free shipping and handling.
- Free Gift: Includes a Men’s Grooming Kit.
Rewards: 100 Viviscal Rewards bonus points.
6 Month Delivery Subscription
- Price: $180 every 6 months (25% discount).
- Shipping: Free shipping and handling.
- Free Gift: Includes a Men’s Grooming Kit.
- Rewards: 200 Viviscal Rewards bonus points.
Specialized Collection Offerings
For users seeking a holistic approach beyond supplements, Viviscal provides the Essentials Collection and a specialized topical care bundle.
The Essentials Collection
This collection combines internal supplements with external cleansing and conditioning agents.
One-Time Purchase A 3-month supply of Hair Growth Supplements (180ct box), a Thickening Shampoo, and a Strengthening Conditioner costs $140 as a one-time payment.
3 Month Delivery Subscription
- Price: $119 every 3 months (an 18% discount).
- Shipping: Free shipping and handling.
- Free Gift: Includes a nourishing Hair Mask.
- Rewards: 100 Viviscal Rewards bonus points.
Topical Care Bundle
This bundle focuses exclusively on external hair and scalp health, removing the supplement component.
- 3 Month Delivery Frequency
- Components: Thickening Shampoo (8.40 fl. oz), Strengthening Conditioner (8.40 fl. oz), Hair Thickening Serum (7.05 fl. oz), and Exfoliating Scalp Scrub (1.69 fl. oz).
- Price: $45 every 3 months (19% discount).
- Shipping: Free shipping and handling.
Rewards: 100 Viviscal Rewards bonus points.
6 Month Delivery Frequency
- Components: Thickening Shampoo (8.40 fl. oz), Strengthening Conditioner (8.40 fl. oz), Hair Thickening Serum (7.05 fl. oz), and Exfoliating Scalp Scrub (1.69 fl. oz).
- Price: $50 every 6 months (10% discount).
- Shipping: Free shipping and handling.
- Rewards: 200 Viviscal Rewards bonus points.
Comparative Pricing and Incentive Matrix
The following table summarizes the financial and incentive differences between the various procurement methods available after the initial sample phase.
| Plan Type | Delivery Frequency | Price | Discount | Free Gifts | Rewards Points | Shipping |
|---|---|---|---|---|---|---|
| Women's Single | One-Time | $40 | 0% | None | 0 | $6.95 |
| Women's Monthly | 30 Days | $36 | 10% | None | 0 | Free |
| Women's 3-Month | 90 Days | $96 | 20% | Hair Mask | 100 | Free |
| Women's 6-Month | 180 Days | $180 | 25% | Brush & Mask | 200 | Free |
| Men's Single | One-Time | $40 | 0% | None | 0 | $6.95 |
| Men's Monthly | 30 Days | $36 | 10% | None | 0 | Free |
| Men's 3-Month | 90 Days | $96 | 20% | Grooming Kit | 100 | Free |
| Men's 6-Month | 180 Days | $180 | 25% | Grooming Kit | 200 | Free |
| Essentials One-Time | One-Time | $140 | 0% | None | 0 | Not Specified |
| Essentials 3-Month | 90 Days | $119 | 18% | Hair Mask | 100 | Free |
| Topical 3-Month | 90 Days | $45 | 19% | None | 100 | Free |
| Topical 6-Month | 180 Days | $50 | 10% | None | 200 | Free |
Supplementary Promotional Terms
Viviscal employs additional strategic offers to increase the average order value and encourage the adoption of the subscription model.
Accessory Discounts Users who purchase accessories in conjunction with a subscription are eligible for a 20% discount on those accessories. This offer is valid exclusively on Viviscal.com and does not require a promotional code. However, it is important to note that the standard subscription pricing resumes on the second payment and all subsequent shipments. Furthermore, this accessory discount is not applicable where other Viviscal products are sold through third-party retailers.
Subscription Management Protocol The brand provides high flexibility for its subscription users to prevent churn. Users have multiple avenues to manage their accounts:
- Online Account: Users can edit, pause, skip, or cancel their subscription directly through the digital portal.
Telephonic Support: Customer Service is available at 1-888-444-9073 for manual adjustments to the subscription.
Rewards Point Accumulation The Viviscal Rewards program is integrated into the higher-tier subscriptions. Points are automatically added to the user's account upon subscription activation. The point allocation is tiered:
- 100 points for 3-month subscriptions.
- 200 points for 6-month subscriptions.
Detailed Analysis of Brand Conversion Strategy
The movement from a "free sample" to a "6-month subscription" represents a classic conversion funnel designed to maximize Customer Lifetime Value (CLV). By offering a free sample of the Gorgeous Growth Densifying Range, Viviscal removes the financial risk associated with trying a new cosmetic or nutraceutical product. The inclusion of a limited-entry cap (2,500 entrants) creates a psychological trigger of scarcity, while the $500 grand prize adds an element of gamification to the lead-generation process.
Once the consumer has experienced the product through the sample, the brand presents a tiered pricing architecture. The "Single Box" option serves as a price anchor; by showing a $40 price point with paid shipping, the $36 monthly subscription with free shipping appears significantly more attractive. This nudge pushes the consumer toward a recurring revenue model.
The deeper discounts (20% and 25%) offered for 3-month and 6-month commitments are paired with physical "Free Gifts" such as the Detangling Brush, Hair Mask, or Men's Grooming Kit. These gifts serve two purposes: they increase the perceived value of the subscription and introduce the user to other products in the Viviscal ecosystem, further deepening the brand's footprint in the user's daily routine.
The final stage of the funnel is the integration of the Rewards Program and accessory discounts. By rewarding loyalty with points and offering discounts on accessories, Viviscal ensures that the user does not just consume the supplement, but also invests in the tools and accessories that complement the regimen. This holistic strategy ensures that the initial interest sparked by a free sample is systematically converted into a long-term, high-value customer relationship.