The 2025 Super Bowl, specifically Super Bowl LIX, served as a major catalyst for food and beverage promotions across the United States. Numerous national chains and regional restaurants utilized the event to launch freebies, discounts, and special catering packages designed for game-day gatherings. These offers ranged from free entrees triggered by in-game events to discounted platters and complimentary beverages for loyalty program members. The promotional landscape for this event highlighted a mix of immediate discounts on February 9, 2025, and follow-up deals on February 10, 2025, often requiring specific redemption methods such as promo codes, mobile app usage, or in-store mentions.
Food and Beverage Freebies
Several major restaurant chains structured their promotions around the outcome of the game or specific in-game occurrences. These offers were generally valid for a limited window surrounding the February 9, 2025, game date.
In-Game Event Triggers
Buffalo Wild Wings offered a deal contingent on the game going into overtime. If Super Bowl LIX required extra time, customers were eligible to receive six free boneless or traditional wings. This redemption was scheduled for the following day, Monday, February 10, 2025, from 2:00 p.m. to 5:00 p.m. local time at participating locations. Source [1] indicates the offer was valid on February 10, while Source [4] specifies the date as February 24; given the proximity to the game date, the February 10 date is likely the intended redemption window, though the documentation contains conflicting details.
Applebee’s offered a "Pick Six" promotion. If a Pick Six occurred during the game (an interception returned for a touchdown), customers could claim six free boneless wings. This offer required a minimum purchase of $10 and the promo code "PICK6" when ordering online or mentioning it in person. Source [3] confirms this offer is valid for the day after the Super Bowl.
Chipotle launched a high-volume giveaway where they distributed up to 50,000 free entrees. This offer was triggered by "extra" events happening during the game. Chipotle announced these events via Instagram stories and provided text-to-claim codes on their X (formerly Twitter) account. Customers who texted the code to 888-222 received a code for a free entree. Additionally, on Monday, February 10, Chipotle rewards members received free guacamole and Queso Blanco with any online or in-app purchase using the promo code "EXTRA25".
Order-Based Discounts and Freebies
Applebee’s provided a separate offer valid on Super Bowl Sunday, February 9. Customers placing an online or in-app order of $40 or more could receive 20 free boneless wings and a choice of sauce. This required the promo code "SBWINGS25" at checkout.
7-Eleven offered a buy-one-get-one-free deal on large pizzas. They also provided a $20 discount on orders of $30 or more using the promo code "BIGGAME" at checkout. An additional offer included $5 off select 18- to 24-packs of beer.
Aldi offered a discount on prepared foods and appetizers. Shoppers could find shelf labels reading "Get a Quarterback (Up to 25% Savings) Big Game Must-Haves" to receive 25% off select items.
Outback Steakhouse honored the 59th Super Bowl with a deal offering 59 wings for $59 on February 9.
Loyalty and Post-Game Offers
Starbucks participated in "Starbucks Monday," the day after the Super Bowl. Rewards members were eligible for a free tall hot or iced brewed coffee. To redeem, customers needed to apply the "Starbucks Monday" coupon in the app or mention it to the barista.
Auntie Anne’s Rewards members who ordered an Auntie Anne’s Football Bucket on February 9 received a $5 off coupon valid for 14 days after purchase. This offer was exclusively available through the Auntie Anne’s Rewards app.
Krispy Kreme offered a deal where customers could purchase a dozen original glazed doughnuts for $2 when buying any full-price dozen or 16-count minis.
Catering and Large-Order Deals
For consumers hosting Super Bowl parties, several chains offered catering packages and bulk order discounts.
Texas de Brazil offered a discount for guests who showed their server a specific Texas de Brazil web page.
Tijuana Flats provided a free Burro Bash with catering orders for 20 or more people on Super Bowl Sunday. Customers had to request the "Big Game Special" or show the catering page to their server.
Bojangles offered a 50-piece Chicken Supremes platter for $49.99 on Super Bowl Sunday. The platter included the choice of Chicken Supremes or mild Homestyle Tenders and 12 sauces. Pre-orders were recommended.
BJ’s Restaurant & Brewhouse offered Brewhouse Combos and appetizer packages starting at $119, designed to feed groups of 12 or more.
Bob Evans offered a Family Supper To Go for $44, which fed six to eight people and included a choice of two homestyle dishes, three sides, and bread.
Wing Zone offered several bulk wing specials with specific offer codes: - First Down: 50 Wings (25 Boneless & 25 Original), 3 Ranch, Jumbo Kettle Chips or Wedge Fries for $49 (Code #2113). - 4th & Goal: 75 Boneless Wings, 3 Ranch, Jumbo Kettle Chips or Wedge Fries for $65 (Code #2114). - Touchdown: 100 Wings (50 Boneless & 50 Original), 4 Flavors, 4 Ranch, 2 Jumbo Orders of Kettle Chips or Wedge Fries for $95 (Code #2115).
Retail and Grocery Offers
Retailers also participated in the Super Bowl promotional landscape, focusing on convenience and grocery discounts.
Amazon promoted a free 30-day trial of AmazonFresh, allowing customers to order chips, dip, frozen wings, and pizza for delivery.
Walmart offered $10 off orders over $50 for new customers utilizing Walmart Grocery pickup.
Whole Foods offered ready-to-serve chicken wings for $4.99 a pound as part of a Super Bowl special valid through Tuesday, February 5, 2019. (Note: The date in Source [5] appears to be a typo, likely referring to 2025, but the source text specifically lists 2019).
Boston Market provided free delivery with any online or app order of $7 or more, and any catering order of $60 or more, through Super Bowl Sunday. A coupon was required for this offer.
Pet Product Freebies
While the primary focus of the Super Bowl deals was food, Source [3] mentions that some chains were offering pet treats as part of the celebrations. However, the specific details regarding which brands offered these pet treats or the redemption methods were not provided in the available source material.
Conclusion
The promotional activity surrounding Super Bowl LIX in 2025 demonstrated a diverse strategy by food and beverage brands to capture consumer spending. Offers were heavily reliant on digital engagement, specifically through mobile apps and social media platforms like X and Instagram. Redemption requirements varied, ranging from simple in-store mentions to complex text-to-claim systems triggered by live game events. While the majority of deals focused on traditional game-day foods like wings and pizza, there was also a presence of grocery delivery trials and bulk catering options. Consumers seeking these offers needed to be vigilant regarding expiration dates, specifically the distinction between offers valid on February 9 versus those valid on February 10, 2025.