When purchasing a new vehicle in the United States, the transaction often extends beyond the negotiated price of the car itself. Dealerships frequently offer a variety of freebies, perks, and added services to attract customers and close sales. These incentives range from practical necessities to luxury add-ons, and their availability often depends on the brand, dealership policies, and the consumer's negotiation skills. Understanding what is typically available and how to request these items can significantly enhance the value of a vehicle purchase.
Standard Offers Commonly Included
Certain freebies have become so standard in the automotive industry that consumers should reasonably expect them to be included with a new vehicle purchase. These items are often part of the dealership's routine courtesy.
Fuel and Keys
One of the most common perks is a full tank of gas. While it may seem basic, a free tank of gas prevents the immediate need to locate a gas station after leaving the dealership. If the vehicle's fuel level is low upon delivery, consumers are advised to request a gas voucher. Another often-overlooked but essential item is a second set of keys or key fobs. Modern keyless entry systems make replacement keys expensive, with costs reaching up to $300 for a single fob. Ensuring the second set is provided at no extra charge is a valuable inclusion.
Interior Protection
Floor mats are another item typically included with new car purchases. They protect the vehicle's interior from dirt and wear, with aftermarket versions costing between $20 and $150. In some cases, consumers have successfully requested all-weather mats, which offer superior protection in harsh climates. Additionally, fabric protection treatments for upholstery are sometimes offered as a complimentary service to help maintain the vehicle's interior condition.
Negotiated Perks and Special Services
Beyond standard inclusions, many dealerships are willing to provide additional perks to sweeten the deal, particularly if a consumer asks or uses them as a bargaining tool during price negotiations.
Maintenance and Care
Service vouchers are a popular incentive. Dealerships may offer free oil changes, state inspections, or car washes to add value to the purchase. These vouchers can save consumers money on routine maintenance over the first year of ownership. Window tinting is another service sometimes provided for free, especially if requested. Professional tinting can cost up to $800, making it a significant value-add if the dealer agrees to include it.
Accessories and Security
Additional accessories often requested include mudguards, cargo mats, and wheel locks. Wheel locks, in particular, provide security against theft and are a common inclusion when negotiated. In some cases, consumers have reported receiving brand-specific swag, such as hats, mugs, or tote bags, especially when purchasing from luxury brands like BMW, Porsche, or Tesla.
Luxury and Extravagant Incentives
While less common, some dealerships offer extravagant promotions to stand out. These can include items like ski-lift tickets, electronics such as flat-screen TVs, or even unique gifts like branded scale models of the purchased vehicle. In rare historical instances, promotions have included firearms, though such offers are highly unusual.
Dealership Experience
The dealership environment itself can be part of the incentive package. Some locations provide complimentary manicures, fresh cookies, bagel spreads, or access to amenities like putting greens and fitness centers. These perks aim to create a pampering experience during the car-buying process.
How to Request Freebies
Consumers are encouraged to ask for freebies after negotiating the best possible price on the vehicle. Dealerships are more likely to throw in extras if they feel the sale is secure. It is effective to request specific items rather than general discounts, as dealerships may have lower costs for accessories and services compared to reducing the vehicle's price. For example, asking for floor mats and wheel locks—items with a lower dealer cost—can result in a better perceived value than asking for a price reduction.
Regional and Brand-Specific Variations
Freebie availability can vary by region and brand. For instance, some vehicles may not come with standard accessories like mats or wheel locks from the factory, requiring the dealer to install them. Luxury brands are more likely to offer branded merchandise and high-end services. Consumers should research local dealership promotions and manufacturer offers online to identify current incentives.
Conclusion
In summary, U.S. consumers purchasing a new vehicle can expect a range of freebies and perks, from standard items like a full tank of gas and floor mats to negotiated services like window tinting and maintenance vouchers. While extravagant promotions are rare, the value of standard and negotiated add-ons can significantly enhance the overall purchase experience. By understanding typical offerings and strategically requesting specific items, buyers can maximize the value of their vehicle purchase.