Geoffrey’s Birthday Club is a promotional program offered by Toys“R”Us designed to celebrate the birthdays of child participants. According to the provided documentation, the program offers a variety of free items and experiences to registered members. The program is intended for children ages 2 and up, with some sources specifying an age limit of up to 10 years old.
Program Overview and Eligibility
Geoffrey’s Birthday Club is a free program that parents can register their children for online. Once registered, members are eligible to receive birthday-specific offers. The documentation indicates that the program is intended for children ages 2 and up. One source specifies that the offer is valid for children up to 10 years old, noting that the annual gifts and offers continue until the child turns 10.
To receive the offers, membership in RewardsRUs is required according to one source. However, another source describes the registration process simply as signing up online for free.
Birthday Offers and Gifts
Members of Geoffrey’s Birthday Club receive a combination of mailed items and in-store experiences. The specific offers mentioned across the documentation include:
Mailed Items:
- A personalized birthday card from Geoffrey.
- A special gift. One source identifies this gift as a free Geoffrey plush and storybook.
- A coupon sent by email approximately one month before the birthday. This coupon must be presented (either as a mobile coupon or printout) to receive the free plush and storybook.
- A phone call from Geoffrey. This is described as an optional offer that parents can opt into.
In-Store Benefits:
- A special birthday experience when visiting the store.
- A birthday crown.
- A balloon.
- A birthday announcement.
- Entry into sweepstakes for prizes, including a trip to NYC with a $5,000 Toys“R”Us shopping spree or a $1,000 Toys“R”Us gift card.
In-Store Birthday Events
Toys“R”Us hosts monthly in-store birthday events nationwide for Geoffrey’s Birthday Club members. These events celebrate members who have birthdays in the upcoming month.
- Event Activities: The events feature story time with Geoffrey, reading from the book "The Legend of Geoffrey." Participants receive a complimentary copy of the book, a crown, a balloon, and a Geoffrey plush. The event also includes dancing to Geoffrey’s brand-new birthday song in a conga line around the store.
- Eligibility for Events: Birthday Club members who are celebrating a birthday on or around the day of the event get the opportunity to participate. Giveaways and event materials are available while supplies last and are distributed with a coupon to Birthday Club members only. There is a limit of one per child.
Registration Process
Parents can register their children for free to join Geoffrey’s Birthday Club. The registration requires signing up online. Upon registration, members can expect to receive their birthday coupon via email approximately one month before their birthday. To redeem the free plush and storybook offer in-store, members must present the coupon.
Conclusion
Geoffrey’s Birthday Club provides registered children with a combination of physical gifts, digital coupons, and in-store experiences. The program is free to join and is available to children typically between the ages of 2 and 10. Offers include a mailed birthday card, a phone call, a free Geoffrey plush and storybook (redeemable with a coupon), and access to monthly in-store birthday parties featuring story time and additional free items. Registration is handled online through the Toys“R”Us website.