The provided source material details promotional activities associated with American Music Theatre (AMT), a venue located in Lancaster, Pennsylvania. These promotions focus on ticket giveaways, sweepstakes tied to ticket purchases, and military discount programs rather than traditional product samples or mail-in offers for consumer goods. The documents outline specific events, eligibility requirements for promotional entries, and discount terms for active and retired military personnel. All information regarding these offers is time-sensitive and tied to specific performance dates in 2014.
Fabulous Friday Freebies Sweepstakes
American Music Theatre hosted a one-night-only sweepstakes titled "Fabulous Friday Freebies" on Friday, May 30, 2014. This promotion was strictly limited to the 7:30 p.m. performance of "Music of the Night: The Songs of Andrew Lloyd Webber."
Entry Mechanics Entry into the sweepstakes was automatic for eligible attendees. The mechanics were structured as follows: - Automatic Entry: Any individual who purchased a ticket to the May 30, 7:30 p.m. performance was automatically entered into the contest. - Previous Purchasers: Guests who had already purchased tickets for this specific performance prior to the announcement of the promotion were also included in the entry pool. - No Separate Action Required: Unlike many mail-in or online sample programs, this sweepstakes did not require filling out forms, mailing in proofs of purchase, or completing online surveys.
Prizes and Redemption The prizes, referred to as "Fabulous Friday Freebies," consisted of four distinct packages. The winners were not selected from the general audience but rather from the specific ticket holders present at the event. - Winner Notification: Winning seat numbers were displayed on the venue’s giant video screens during the intermission of the show. - Verification: To claim a prize, the ticket holder had to be present and present their physical ticket at the Box Office for seat verification. - Prize Options: 1. Concert and Dinner Package: A pair of tickets to an AMT 2014 Celebrity Concert of the winner’s choice, plus a pair of gift certificates for dinner at Miller’s Smorgasbord. 2. Christmas Show Tickets: A pair of tickets to "The 2014 Christmas Show: Joy to the World." 3. 2015 Show Tickets: A pair of tickets to the 2015 Original Show "Inspire." 4. Show and Refreshments: A ticket to "Inspire" and a voucher for a box of popcorn and a drink for all guests sitting in a randomly selected row.
Restrictions and Terms The promotion was bound by specific terms: - Exclusivity: The contest was valid only for the May 30, 7:30 p.m. performance. - Presence Requirement: Winners had to be ticket holders and present at the venue to win. - Availability: Prizes were subject to availability.
Military Discount Program
In conjunction with the Memorial Day holiday in 2014, American Music Theatre offered a specific discount for military personnel.
Offer Details The promotion provided a "Buy One, Get One Free" (BOGO) ticket offer. - Benefit: Active-duty and retired military personnel received one free ticket to "Music of the Night: The Songs of Andrew Lloyd Webber" when purchasing one regularly priced adult ticket. - Validity Dates: This offer was valid only for specific show dates: - Thursday, May 22 at 3:00 p.m. - Friday, May 23 at 7:30 p.m. - Saturday, May 24 at 3:00 p.m. and 7:30 p.m.
Redemption Process To redeem the BOGO offer, military members had to follow specific procedures: - Purchase Channels: Tickets could be purchased at the box office, by calling 800-648-4102, or online. - Promo Code: The code MEMORIAL had to be used when ordering online or mentioned at the time of purchase via other channels. - Restrictions: The offer was valid for new orders only, could not be combined with other offers, and was based on availability.
Ongoing Military Benefits Beyond the Memorial Day promotion, AMT offered a standing discount for military members throughout the year. - Standard Discount: A $2 discount was available on regularly priced adult tickets to all Original Shows for military personnel. - Recognition: The venue explicitly thanked military members for their service in the promotional text.
General Concert Promotions and Events
The source material also highlights various other events and general promotional strategies used by AMT to engage audiences, though these do not constitute free sample offers.
Upcoming Shows and Ticket Sales AMT promoted a variety of upcoming concerts and shows, often utilizing tiered sales dates for members and the general public. - Lee Brice: A country singer scheduled to perform on Friday, August 1 at 8 p.m. Tickets were priced at $59. Members had access to tickets starting Tuesday, May 6 at 9 a.m., while the public on-sale began Saturday, May 10 at 9 a.m. - Happy Together Tour: A nostalgic tour featuring artists from the 60s and 70s, including The Turtles featuring Flo & Eddie, Chuck Negron, and Mark Farner. The tour stopped at AMT on Sunday, June 29 at 7:00 p.m. - Comedy Shows: The venue featured comedy legends such as Bob Newhart, Bill Cosby, and Jay Leno during the summer months.
Cross-Promotion with Other Festivals The documents reference other music festivals and events, though these are not direct AMT promotions but rather related entertainment news. - CMT Music Awards: The source notes artists performing at AMT who were also nominees at the CMT Music Awards, which took place on Wednesday, June 4 in Nashville. Nominees mentioned included Sheryl Crow, Thompson Square, and Eli Young Band. - Bash on the Bay: A reference is made to the "Bash on the Bay" music festival at Put-in-Bay, noting that AMT alum Blake Shelton was associated with the festival through songwriter Hardy. - ND Country Fest: The source mentions ND Country Fest, North Dakota's largest country music festival, highlighting its 2024 attendance and 2025 headliners. While not an AMT event, it is presented as part of the broader country music landscape relevant to the audience.
Booking and Future Planning AMT emphasized its commitment to providing a diverse lineup of entertainment. The venue noted that over 25 shows were already confirmed for the 2015 schedule, with booking agents actively building a line-up of concerts and shows for fans in Central PA.
Conclusion
The promotional activities detailed in the source material center on American Music Theatre's efforts to drive ticket sales and reward specific demographics through sweepstakes and discounts. The "Fabulous Friday Freebies" offered a unique, attendance-based chance to win premium prizes, while the Memorial Day military promotion provided a substantial BOGO discount. These offers were strictly limited to specific dates and required active participation (ticket purchase and attendance) to redeem. For consumers seeking free entertainment or discounted tickets, these types of venue-specific promotions represent a distinct category of "freebies" separate from product samples.