Globe Telecom has historically structured its broadband offerings around promotional incentives designed to attract new subscribers and support business operations. These promotions often include discounted installation fees, free hardware, complimentary content subscriptions, and extended trial periods. The availability of these offers is typically time-bound and varies between postpaid and prepaid services, as well as between consumer and business segments. Understanding the specific details of these promotions requires examining the distinct terms associated with different plan types and customer categories.
Several sources indicate that Globe has utilized "no lock-up" trial plans to allow potential customers to test services without long-term commitments. For example, one promotion offered a three-month trial for PhP 499 per month, which included free installation but required a refundable modem deposit. This specific offer covered various speed tiers, including up to 5Mbps, 10Mbps, and 50Mbps, with varying data allocations. Additionally, these trial plans often came with bundled entertainment perks, such as six months of free access to Netflix and Disney Channel apps, and two months of HOOQ. It is important to note that these details reflect specific historical promotions and may not represent current market availability.
Promotional Offers for MSMEs
Globe Business has targeted micro, small, and medium-scale enterprises (MSMEs) with "Negosyo Essentials" offers. These promotions, valid until March 31, 2022, focused on cost-efficiency and connectivity support. Postpaid mobile plans, such as Plan 1499, included unlimited calls and texts to all networks, 20GB of data, and a free 12-month subscription to the telehealth service KonsultaMD. For broadband, postpaid plans featured a 50% discount on the monthly service fee for the first six months and a waived installation fee worth P1,000. A notable freebie was the option to choose between a one-year license for a productivity suite or two units of WiFi mesh. Switchers who provided a competitor bill could also receive a special GCash offer.
For businesses requiring immediate connectivity without long contracts, Globe offered discounted prepaid internet kits. The standard kit was priced at P599 (a P700 saving), and the LTE-Advanced kit was reduced to P1,299 from P2,299. Subscribers to these kits received 30GB of free data for 30 days upon modem activation via the Globe myBusiness app. Furthermore, a "Buy 10 Get 1 Free" promotion on the LTE-Advanced Prepaid Internet Kit was available, catering to businesses with multiple branches or remote employees.
Holiday and Entertainment Bundles
During the holiday season of 2023, Globe introduced GFiber Prepaid offers designed to attract new customers with entertainment freebies. New subscribers signing up for GFiber Prepaid received a free BlastTV subscription, providing access to channels like Blast Cinema and Blast Family, as well as popular titles such as "Despicable Me" and "The Office." Activation required connecting to a GFiber Prepaid modem with an active GFiberSURF promo and visiting the BlastTV website. Additionally, these customers received a free Viu Premium 3-month voucher and Tower of Fantasy loot items. A P200 discount on regular GFiberSURF promo loads was also available in the Globe One app.
Existing subscribers were not left out; they could earn raffle entries by sharing a unique referral code. Successful installations resulting from these codes between November 29, 2023, and January 12, 2024, qualified the referrer for entries. This strategy encouraged user acquisition through peer recommendations.
Historical Device and Content Bundles
Looking back to 2014, Globe’s Tattoo Postpaid brand offered gadget bundles with no upfront cash out and low monthly fees. Examples included a Lenovo A3300 tablet for P799/month and a Samsung Tab3 7” for P849/month. These bundles included free three months of Spotify Premium (with 1GB data/month), a Bluetooth speaker, a mobile WiFi device, and 1GB of Globe Cloud storage. Tattoo Prepaid also offered tablet bundles with free mobile WiFi, providing savings up to P1,995.
During that same period, Tattoo Prepaid relaunched its SIM portfolio with new LTE Combi-SIMs and tri-SIMs, boasting speeds up to 42 Mbps. These launches often included unspecified "freebies," though the specific nature of these items was not detailed in the source material.
Customer Experience and Freebie Fulfillment
While promotional offers are attractive, the fulfillment of freebies is a critical aspect of the customer experience. One anecdotal report from 2014 highlighted significant delays in receiving promised freebies, such as a free BlackBerry phone and a USB WiFi stick, despite multiple follow-ups with a dedicated account manager. The report also noted that the manager failed to deliver a promised compensation battery pack and eventually stopped responding to inquiries. This serves as a reminder that while offers are marketed aggressively, the logistics of delivering physical freebies can sometimes encounter operational hurdles.
Conclusion
Globe Telecom has employed a variety of promotional strategies to drive broadband adoption, ranging from low-cost trial plans and discounted hardware to bundled entertainment subscriptions and business support incentives. These offers are generally targeted at specific segments, such as MSMEs or holiday shoppers, and are often time-limited. Consumers interested in such promotions should verify current availability directly through official channels, as historical data indicates that terms, freebies, and validity periods change frequently.