Chipotle Halloween 2025 Promotions: A Guide to Boorito Deals, Chip-or-Treat Rewards, and Costume Contest Opportunities

Halloween 2025 brings a variety of promotional offers from Chipotle, centered around the brand’s long-running Boorito tradition and a new month-long rewards program called Chip-or-Treat. These initiatives provide Chipotle Rewards members with opportunities to receive discounted entrées, free menu items, and bonus points throughout October, culminating in the annual Halloween event on October 31. The promotions are designed to engage customers through in-restaurant visits, app-based rewards, and social media participation, leveraging the nostalgia and excitement associated with trick-or-treating.

Chipotle’s Halloween strategy for 2025 builds on more than two decades of promotional history. The Boorito deal, first introduced in the United States in 2000 and expanded to Canada in 2009, has become a significant annual event for the chain. In 2024, the promotion was further extended to the United Kingdom and France. For its 25th anniversary in 2025, Chipotle is introducing additional digital components and contest elements alongside the traditional in-restaurant offer.

The Boorito Halloween Deal

The centerpiece of Chipotle’s Halloween promotion is the Boorito deal. On Friday, October 31, 2025, Chipotle Rewards members who visit a restaurant wearing a costume during operating hours—from 3:00 p.m. until close—will receive a $6 entrée offer. This offer is automatically applied at checkout when the customer scans their Rewards member card or uses the Chipotle app.

The $6 promotional price applies to a variety of entrée types, including burritos, burrito bowls, tacos, salads, and quesadillas. The offer is limited to one discounted meal per Rewards member. This pricing represents a discount from standard menu prices, which typically range from $11 to $15 for entrées depending on location and selection.

The costume requirement is a key element of the Boorito tradition. While specific costume guidelines are not detailed in the source materials, the promotion encourages customers to dress up to participate. The tradition has evolved over the years; for example, in 2008, customers who dressed as burritos could receive a free burrito, and in 2019, the entrée price was $4.

Chip-or-Treat Monthly Rewards Program

In addition to the Halloween day deal, Chipotle introduced a new promotion called Chip-or-Treat, which runs throughout October 2025. This program is exclusive to Chipotle Rewards members and provides weekly rewards for purchasing entrées.

According to Chipotle’s official announcement, Rewards members who purchase an entrée each week during the promotion period will unlock a new weekly treat. The weekly reward can include items such as free guacamole, double protein portions, or bonus Rewards points. The promotion runs from October 6 through October 30, with weeks defined as Monday through Sunday. Members are limited to one reward per week.

New Chipotle Rewards members who sign up during the promotion period will also receive a free guacamole offer after making their first purchase. This offer is intended to incentivize new membership enrollment alongside the Halloween promotions.

Boorito Costume Contest

For the 25th anniversary of Boorito, Chipotle is hosting a costume contest with significant prizes. The contest runs from October 27 through November 2, 2025. Customers can participate by posting a video of themselves in their Halloween costume on TikTok with the hashtag #BooritoCostumeContest.

Winners of the contest will receive a Chipotle VIP Card, which is valued at over $500. The VIP Card provides the equivalent of 50 free entrée codes. Three winners will be selected from the contest entries.

This contest represents a digital extension of the traditional Boorito celebration, encouraging user-generated content and social media engagement. It parallels previous digital initiatives, such as a 2020 TikTok costume challenge that Chipotle ran.

Eligibility and Participation Requirements

Participation in Chipotle’s Halloween 2025 promotions requires enrollment in the Chipotle Rewards program. This is a recurring requirement across all offers mentioned in the source materials.

For the Boorito deal on October 31: - Customer must be a Chipotle Rewards member - Must visit a Chipotle restaurant in costume - Must scan Rewards card or use app at checkout - Offer valid from 3:00 p.m. until restaurant close - Limit of one $6 entrée per person

For the Chip-or-Treat program: - Customer must be a Chipotle Rewards member - Must purchase an entrée each week (Monday through Sunday) - One reward per week - Promotion runs October 6–30, 2025

For the TikTok costume contest: - Open to participants who post on TikTok with #BooritoCostumeContest - Contest period: October 27–November 2, 2025 - Prizes: Three VIP Cards worth over $500 each (50 free entrée codes)

Additional Chipotle U Rewards program is available for college students, providing 1,000 bonus points upon enrollment and 20% more points on every purchase. However, this is a separate loyalty program and not specifically tied to the Halloween promotions.

Historical Context of Boorito

The Boorito promotion has been a staple of Chipotle’s marketing strategy for 25 years. Originating in the United States in 2000, the deal has consistently offered discounted or free entrées to costumed customers on Halloween. The promotion has expanded geographically over time, reaching Canada in 2009 and European markets in recent years.

The evolution of the Boorito deal reflects broader trends in restaurant loyalty programs and digital engagement. While early iterations focused primarily on in-restaurant discounts, recent years have incorporated app-based redemption, social media contests, and month-long reward programs. The 2025 promotion represents the most comprehensive version to date, combining the traditional Halloween deal with the new Chip-or-Treat program and digital contest.

Digital Integration and App-Based Redemption

All of Chipotle’s 2025 Halloween promotions emphasize digital integration through the Chipotle app. The brand explicitly states that "the best way to Chipotle is in the app," noting that customers can track points, redeem rewards, and access free Chipotle through mobile platforms.

For the Boorito deal, app usage is implied through the requirement to scan a Rewards member card, which can be done via the mobile app. The Chip-or-Treat program likely operates through the app’s rewards tracking system, automatically applying weekly treats upon qualifying purchases. The TikTok contest requires digital participation on a social media platform.

This digital-first approach aligns with Chipotle’s broader strategy of increasing app adoption and digital engagement, which has been a focus for the company in recent years.

Comparison to Previous Years

The 2025 Boorito deal offers a $6 entrée, which is a discount from standard pricing but represents an increase from previous promotional prices. In 2019, the entrée price was $4, and in 2008, it was free for certain costume participants. This suggests a trend toward higher promotional prices over time, possibly reflecting inflation or changes in pricing strategy.

The introduction of the Chip-or-Treat program is new for 2025, extending promotions beyond a single day. Previous years may have focused solely on the Halloween day event, but 2025’s approach provides sustained engagement throughout October.

The VIP Card prize for the costume contest is consistent with previous contest offerings, though the specific value (over $500) and number of entrée codes (50) provide tangible benefits to winners.

Geographic Availability

The source materials indicate that Chipotle’s Halloween promotions are available in the United States, Canada, the United Kingdom, and France. The Boorito deal was expanded to the UK and France in 2024, making the 2025 promotion the second year for those markets.

Specific participating locations are not detailed in the source materials, but the promotions appear to be chain-wide. Customers should check with their local Chipotle restaurant or the Chipotle app for specific participation details.

Limitations and Restrictions

Several limitations apply to the 2025 promotions: - All offers are exclusive to Chipotle Rewards members - The Boorito deal is limited to one entrée per person - The Chip-or-Treat program limits participants to one reward per week - The $6 entrée offer is valid only on October 31 from 3:00 p.m. until close - The Chip-or-Treat promotion runs only from October 6 through October 30 - The TikTok contest has a specific entry period (October 27–November 2)

Additionally, the Chip-or-Treat program requires a regular menu entrée purchase each week, excluding tax and tip. This means customers must make a purchase to unlock the weekly treat, rather than receiving it completely free.

Impact on Consumers

For deal-seeking consumers, Chipotle’s 2025 Halloween promotions offer multiple opportunities for savings: - A $6 entrée on Halloween (saving approximately $5–$9 per meal) - Free guacamole, double protein, or bonus points through weekly Chip-or-Treat rewards - Potential to win 50 free entrées through the costume contest

The promotions are particularly valuable for regular Chipotle customers who are already Rewards members, as they can stack savings throughout October. The requirement to visit in costume on Halloween adds a fun, interactive element that distinguishes Chipotle’s promotion from standard discount offers.

Conclusion

Chipotle’s 2025 Halloween promotions represent the most comprehensive version of the brand’s Boorito tradition to date. By combining the traditional costume-based discount with a month-long Chip-or-Treat rewards program and a digital TikTok contest, Chipotle has created a multi-faceted promotional strategy that engages customers across multiple touchpoints. All offers require Rewards membership and emphasize digital integration through the Chipotle app. While the $6 entrée price on Halloween is higher than some historical offers, the additional weekly rewards and contest prizes provide substantial value for participating customers throughout October.