Ulta Beauty offers a structured birthday gift program for its Beauty Rewards members, providing complimentary products during their birth month. This initiative functions similarly to other retailer loyalty programs, such as Sephora’s Beauty Insider, but includes distinct tiers and redemption methods specific to Ulta. To participate, customers must be active members of the Ulta Beauty Rewards program and have a valid birthdate registered in their online profile. Upon meeting these requirements, members become eligible to receive a free gift, which is selected from a rotating variety of options. Additionally, members enjoy enhanced benefits such as bonus reward points and discount coupons, depending on their loyalty status.
Eligibility and Enrollment Requirements
Participation in the Ulta Beauty Rewards birthday gift program is strictly limited to registered members of the loyalty program. According to user reports and promotional descriptions, individuals must sign up for the Ulta Beauty Rewards program and ensure their birthdate is accurately entered within their account profile settings. Membership is free to join, but it requires providing personal information including name, email address, and date of birth. Once enrolled, the system tracks the member's birth month to trigger eligibility for the birthday perks.
The program appears to be available to residents of the United States, as all referenced sources and user discussions originate from U.S.-based platforms. There is no indication in the provided materials that the birthday gift is available to international customers or those residing outside the U.S. Furthermore, the redemption process is tied to U.S. store operations and the Ulta.com website, reinforcing its domestic focus.
How to Receive the Birthday Gift
Eligible members receive their birthday gift offer via email during their birth month. The email contains a unique coupon code that must be used at checkout—either online at Ulta.com or in physical Ulta store locations. Users have reported that the email explicitly states the gift item and provides instructions for redemption. In some cases, the email may direct the user to the Ulta Beauty app to retrieve the coupon code.
If a member does not receive the expected email, customer service channels are available for resolution. Historical user discussions suggest contacting Ulta’s customer service via their Facebook page or by phone to report the issue. Members are advised to check their spam or junk folders first, as promotional emails can sometimes be filtered incorrectly. It is also recommended to verify that the birthdate is correctly listed in the account profile well in advance of the birth month to ensure timely delivery of the coupon.
Current and Historical Gift Options
Ulta rotates its birthday gift selections regularly, offering members a choice among several premium beauty products. As of recent reports, there are seven distinct gift options available to choose from. While specific product names change periodically, the gifts typically include deluxe samples or full-size items from well-known beauty brands. For example, past gifts have included full-size CK One mascara, as noted in a 2014 user discussion. More recent offerings likely reflect current trends and partnerships within the beauty industry.
The exact nature of the gifts is communicated directly to the member via email or the Ulta app. Because the selection varies, members may find different options available depending on the timing of their birth month. The variety ensures that there is likely a gift appealing to different beauty preferences, whether skincare, makeup, or fragrance.
Additional Birthday Month Benefits
Beyond the free gift, Ulta Beauty Rewards members receive several additional perks during their birth month. One notable benefit is the accumulation of double reward points on all purchases made during that month. This multiplier applies to all qualifying purchases and helps members reach reward milestones faster.
Members at higher loyalty tiers—Diamond and Platinum—receive an extra $10 discount coupon that can be used either in-store or online. This coupon has no exclusions, meaning it can be applied to any purchase, including prestige brands and fragrances. This added value makes the birthday month particularly advantageous for frequent Ulta shoppers.
Redemption Process and Limitations
To redeem the birthday gift, members must follow the instructions provided in their birthday email or the Ulta Beauty app. Typically, this involves entering the unique coupon code at checkout when purchasing items online or presenting the coupon to a cashier in-store. The gift is usually added to the cart automatically when the code is applied, provided the account is logged in and eligible.
It is important to note that the birthday gift is generally available once per customer per year and is subject to availability. While there is no mention of purchase requirements to receive the gift itself, other promotional offers from Ulta often require a minimum purchase amount. For instance, various gift-with-purchase deals listed in the source data require spending $50 to $75 to receive additional free products. However, the birthday gift appears to be a standalone offer that does not require a purchase, though standard shipping fees may apply for online orders if no other items are purchased.
Comparison to Other Retailer Programs
Ulta’s birthday gift program is comparable to Sephora’s Beauty Insider birthday gift, which also offers free products to members during their birth month. Both programs require membership enrollment and profile completion. However, Ulta distinguishes itself by offering tier-specific benefits such as the $10 coupon for Diamond and Platinum members and double points on all purchases. These added incentives provide greater value to loyal customers who shop frequently at Ulta.
While Sephora’s program is limited to a single gift choice per year, Ulta provides multiple options, increasing the likelihood that members will find a product they enjoy. Additionally, Ulta’s integration of the birthday gift into its broader rewards ecosystem—including points multipliers and exclusive coupons—creates a more comprehensive loyalty experience.
Troubleshooting and Customer Support
If a member encounters issues receiving or redeeming their birthday gift, several steps can be taken. First, confirm that the birthdate is correctly entered in the account profile. Second, check all email folders, including spam, for messages from Ulta Beauty. Third, ensure that the email address associated with the Ulta account is current and accessible.
If these steps do not resolve the issue, contacting Ulta’s customer service is recommended. Historical user feedback indicates that Ulta responds to inquiries made through their official Facebook page or by phone. Members should be prepared to provide their account details and proof of birthdate to expedite the resolution process. While the provided sources do not include a direct customer service number, it is typically listed on the Ulta website or within the contact section of the mobile app.
Conclusion
Ulta Beauty’s birthday gift program is a valuable perk for members of its Beauty Rewards loyalty program. By enrolling, providing a birthdate, and monitoring communications during their birth month, customers can receive complimentary beauty products without any purchase requirement. In addition to the free gift, members benefit from double reward points on all purchases and, for Diamond and Platinum members, an extra $10 discount coupon. The program is exclusive to U.S. residents and requires active membership and accurate profile information. While gift options rotate periodically, the consistent availability of these benefits makes the Ulta birthday month a highly anticipated event for loyal customers.