Seventeen Magazine and Lilly Pulitzer Promotional Freebies and Social Media Giveaways

The provided source materials describe several promotional initiatives associated with the brand Seventeen, encompassing social media events, digital freebies, and a collaboration with Lilly Pulitzer agendas. These materials focus on engagement-driven activities rather than traditional product sampling programs. The information includes a Twitter-based giveaway hosted by Seventeen magazine in partnership with Lulus, a collection of digital printable assets related to the K-pop group Seventeen, and a promotional campaign for Lilly Pulitzer agendas featured in a blog post referencing Seventeen magazine quizzes.

Twitter Party and Lulus Partnership

In August, Seventeen magazine hosted a "pep rally" event on Twitter. According to the source, the event involved live fashion Q&A sessions with ModCloth.com and Seventeen fashion editors. The source describes the event as a high-engagement activity where participants tweeted using the hashtag #17peprally. Following the success of this event, Seventeen announced a subsequent party hosted by Lulus.

The Lulus partnership offered specific prizes for participants. The grand prize was a $200 Lulus gift card. Additionally, three $50 gift cards were available to win, and three winners received dresses of their choice. Participation instructions included tweeting @seventeenmag to confirm attendance and sharing the invitation on Tumblr. The event encouraged participants to engage in discussions about fall wardrobe styling and fashion industry careers. The source indicates that these freebies were distributed through a competitive social media entry process rather than a standard mail-in sample request.

Digital Freebies and K-pop Assets

A significant portion of the source data pertains to digital freebies associated with the K-pop group Seventeen. These assets are primarily available through Pinterest and include a variety of printable items. The available digital freebies include:

  • Printable Stickers: The sources list numerous categories of printable stickers, including Kpop stickers, Seventeen stickers printable, Kpop sticker templates, and Kpop journal stickers.
  • Wallpapers and Posters: Users can find Seventeen wallpapers, Kpop posters, Seventeen poster ideas, and wall prints.
  • Crafts and DIY Ideas: The data references Kpop DIY ideas, beaded jewelry designs, keychains, and concert sign templates.
  • Photocards: Specific items listed include Joshua photocard templates and Seventeen photocards printable.

These digital assets function as "freebies" in the sense that they are downloadable and printable at no cost, intended for personal use in scrapbooking, journaling, or concert attendance. The source notes that some of these items are available on Instagram accounts, specifically mentioning "its.carelys" and "odd.but.cute" as providers of "seventeen stickers freebies mails." This suggests a community-driven distribution of physical stickers via mail, distinct from corporate product sampling.

Lilly Pulitzer Agenda Promotion

The source material includes a blog post from Lone Star Southern discussing the release of the Lilly Pulitzer 2017-2018 agendas. While not a free sample offer, the post references a promotional concept inspired by Seventeen magazine. The author describes a "fun idea" to create a quiz similar to those found in Seventeen magazine—such as "What should your go-to nail polish color be?"—to help readers select the appropriate Lilly Pulitzer agenda print.

The post details the available agenda prints, specifically mentioning "Indigo Gypsea" and "Multi Sparkling Sands." The content highlights the promotional value of engaging consumers through interactive content, a strategy often employed by brands to drive interest in new product releases. The connection to Seventeen is conceptual, drawing on the magazine's history of personality quizzes to influence consumer choice.

Olympic Freebies Context

Source [4] provides information regarding free activities during the 2010 Vancouver Olympics. While this source does not directly relate to Seventeen magazine or its specific partnerships, it outlines a category of "freebies" that includes pavilions, celebration sites, video screens, interactive games, art exhibits, and live music performances. The source emphasizes that these free experiences were intended to make the Olympics accessible to the general public without requiring event tickets. However, this source is not directly relevant to the specific query regarding Seventeen.com fun freebies and is included here only because it appeared in the provided data chunks.

Conclusion

The provided source data outlines specific promotional activities associated with the Seventeen brand. These include a social media giveaway hosted by Seventeen magazine in collaboration with Lulus, offering gift cards and clothing. Additionally, a vast array of digital freebies related to the K-pop group Seventeen is available through Pinterest and Instagram, offering printable stickers, wallpapers, and DIY craft templates. Finally, a blog post references the marketing style of Seventeen magazine in promoting Lilly Pulitzer agendas. These examples illustrate different methods of distributing value to consumers: competitive social media events, community-shared digital assets, and influencer-style product promotion.

Sources

  1. Seventeen Twitter Party with Lulus
  2. Pinterest: Seventeen Freebies
  3. Lone Star Southern: Lilly Pulitzer Agendas
  4. Maple Ridge News: Olympic Freebies

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