Kellogg’s Family Rewards (KFR) is a loyalty program designed for U.S. consumers who regularly purchase Kellogg’s branded products. The program allows members to earn points by submitting receipts or linking grocery loyalty cards, which can then be redeemed for a variety of rewards, including free product samples, printable worksheets for children, coupons, and gift cards. Participation is free, and members receive an initial bonus of 100 points upon joining.
The program covers a wide range of food items, including breakfast cereals, Pop-Tarts, Pringles, Cheez-Its, Eggos, Keebler products, Townhouse products, and all Special K products. Points are accumulated by entering codes found on packaging or by submitting proof of purchase through digital methods. While the program has historically offered school donation options, that feature was discontinued in August 2017.
Program Overview and Eligibility
The Kellogg’s Family Rewards program is open to U.S. residents who create a free account at the official website. Membership requires basic information such as name, email address, and physical address for sample shipments. There is no cost to join, and members immediately earn 100 bonus points upon registration.
Eligible products for earning points include: - Kellogg’s breakfast cereals - All flavors of Pop-Tarts - Pringles - Cheez-Its - Eggos - Keebler products - Townhouse products - All Special K products
These items span categories such as food and beverage, snacks, and frozen breakfast foods. The program is particularly popular among parents, as many rewards are geared toward children.
How to Earn Points
Members can accumulate points through two primary methods: entering codes from product packaging or submitting receipts via linked grocery loyalty accounts.
Entering Codes
Codes are typically found inside packaging or on external labels. Once a member purchases a qualifying product, they can enter the 16-digit code in the appropriate field on the website or via text message. The system allows for manual entry or text redemption for convenience.
Linking Grocery Loyalty Cards
To streamline the process, members can link up to 11 grocery loyalty cards to their KFR account. Participating retailers include: - Checkers - CVS - Drugmart - Farm Fresh - Food Lion - Fresh Market - Homeland - Kmart - Macey’s - Piggly Wiggly - Rite Aid - Schnuck’s - ShopRite - Stop & Shop
Once a loyalty card is linked, points from qualifying purchases are automatically credited to the member’s account, eliminating the need for manual receipt submission. It may take up to seven days for points to appear after a purchase. Members earn 100 bonus points for adding their first loyalty card.
Bonus Points
Kellogg’s frequently distributes bonus codes through emails, text messages, and social media posts. These codes can also be found on coupon sites like RetailMeNot. Bonus codes are time-sensitive and must be redeemed before expiration. Examples of past bonus codes include: - LUCKYKFRBONUSPTS (50 points) - FEBRUARYPOINTS4U (100 points) - SPRINGFORWARDPTS (100 points) - UGOTTALOVEABONUS (100 points)
Members should monitor official Kellogg’s communications and partner sites for current bonus opportunities.
Redeeming Points for Rewards
Points can be redeemed for a variety of rewards, ranging from 5 points to 65,000 points. The program offers both instant rewards and sweepstakes-style entries.
Free Samples
Occasionally, KFR offers free product samples at zero points cost. For example, members were previously able to request a free sample of Cheez-It Snap’d Crackers by logging into their account and selecting the reward under the “Rewards” tab. Supplies are limited, and delivery typically takes 6–8 weeks. These samples are available only to active KFR members.
Printable Worksheets and Activities
Rewards starting at 5 points include educational materials for children, such as worksheets and coloring sheets. These items are designed to be fun and educational, making them appealing to families with young kids.
Coupons and Gift Cards
Members can redeem points for coupons on future purchases or for gift cards. However, users have noted that gift cards require a high number of points—equivalent to the cost of approximately 66 boxes of cereal. Based on typical retail prices, this represents $130–$200 in spending to redeem a $5 gift card. As a result, many users prefer redeeming points for coupons or lower-point items.
Sweepstakes Entries
Some rewards require no points and automatically enter members into sweepstakes or drawings. These opportunities are occasionally available for specific products or promotions.
School Donation Program (Discontinued)
Historically, Kellogg’s Family Rewards allowed members to donate points to schools. This feature ended on August 31, 2017. As of that date, all funds promised for education were paid out, and no further donations could be made through KFR. Kellogg’s has indicated it is seeking a new program to facilitate school donations, but no replacement has been confirmed in the provided documentation.
Members with questions about school donations should consult the official KFR FAQs page for the most current information.
User Feedback and Tips
User reviews of the Kellogg’s Family Rewards program are generally positive, particularly among busy parents. Key points of feedback include:
- Convenience: The ability to text codes for redemption is praised for saving time compared to manual website entry.
- Family-Friendly: Many rewards are designed for children, including puzzles, games, and educational worksheets.
- Value: While gift cards are considered a poor value, coupons and free samples are seen as worthwhile redemptions.
- Bonus Opportunities: Members appreciate the frequent distribution of bonus points, especially during holiday seasons.
Tips from experienced users: - Always remember to enter codes promptly after purchase. - Link grocery loyalty cards to automate point collection. - Focus on redeeming points for coupons or samples rather than high-point gift cards. - Check email and social media regularly for limited-time bonus codes.
Important Account Policies
Members must log into their KFR account at least once every 90 days. Failure to do so will result in account deactivation. Reactivation requires creating a new account.
Special Promotions: Free Scholastic Books
In a past promotion (valid through September 30, 2017), Kellogg’s partnered with The Coca-Cola Company to offer free Scholastic books with qualifying purchases at Walmart. Members could buy participating products, take a photo of the receipt, and email it to [email protected] or text the word BOOK along with the receipt image to 89332. Each qualifying item earned one free book, which the member could choose or donate. This promotion is no longer active but illustrates the type of limited-time offers KFR has historically provided.
Conclusion
Kellogg’s Family Rewards is a free loyalty program that offers tangible benefits to U.S. households that regularly purchase Kellogg’s products. By entering codes or linking grocery loyalty cards, members can earn points to redeem for free samples, educational materials for children, coupons, and other rewards. While the program no longer supports school donations, it continues to provide value through frequent bonus points and family-oriented incentives. For parents and deal seekers, KFR represents a practical way to maximize value from everyday grocery purchases.