Divvy Bike-Share Programs and Promotions: Free Memberships, Discounted Rates, and Loyalty Offers

The provided source material contains information related to Divvy, a bike-share program, and a brand named Divi that offers hair care products. The data includes details about promotional offers, free memberships for specific groups, and user experiences with the bike-share service. This article synthesizes the available information regarding free access programs, discounted membership rates, and product promotions associated with these entities.

Divvy Bike-Share Free Memberships and Promotions

Divvy, operated by Lyft, offers various membership tiers and occasional promotional rates. The service has expanded its coverage to include all 50 wards in Chicago.

Free Memberships for Students

A specific program exists for students at Olive-Harvey College in Chicago. Eligible students can activate a free Divvy membership through their student portal. This initiative is part of a citywide expansion and system upgrade launched in 2020. According to the president of Olive-Harvey College, this program provides students with additional transportation options and easier connection to transit.

Discounted Annual Membership Rates

Divvy has offered promotional annual membership rates to encourage new ridership. A limited-time offer for a $99 annual membership was available to new users. However, existing members with active annual memberships were not eligible for this discounted rate. Existing members maintained their rate of $143.90 per year, which remained flat without an increase.

The standard annual membership includes a year's worth of 45-minute rides on non-electric blue bikes. The cost of the annual membership is noted as being roughly one-sixth the cost of a year of CTA (Chicago Transit Authority) rides.

Divi Hair Care Products and Promotions

Source data references a brand named Divi, which offers hair vitamins and scalp serum. The brand provides standard e-commerce promotions.

Shipping and Purchase Incentives

Divi offers free shipping on purchases of $45 or more and on all subscriptions. The brand lists various savings tiers, such as saving $10, $16, or $23.20 on specific bundles. For example, a bundle of Hair Vitamins and a 30ml Scalp Serum offers a savings of $22, while other combinations offer savings of $17.

Loyalty Program

Divi maintains a loyalty program that allows customers to earn rewards, unlock early access to products, and receive exclusive updates. This program is designed to engage customers and provide additional value beyond standard purchases.

Product Availability

Divi products are available at select Ulta Beauty stores. Customers can determine local availability by using the "Filter" button on the brand's locator page, searching for "Divi," and applying filters to find the nearest store.

User Experience and Feedback Regarding Divvy

The source material includes a detailed review of the Divvy bike-share kiosk and mobile app experience. The feedback highlights several pain points for users, particularly regarding the checkout process and app functionality.

Kiosk Interface Issues

The Divvy kiosk experience has been criticized for being slow and inefficient. Specific complaints include: * Fob Dependency: Members who forget their electronic key fob must purchase a $9.95 day pass, even though Divvy has access to their membership information in the system. * System Speed: The kiosk software is described as moving very slowly between screens without clear indicators of progress, leading to repeated taps and further delays. * Screen Flow: The user interface architecture is considered inefficient. For instance, the "Enter your voucher code" screen appears as a default step, despite being a low-frequency use case. Similarly, the "Gift Certificate" screen appears after a credit card is swiped during the 24-Hour Pass checkout, which can be confusing for new users. * Unnecessary Data Entry: The kiosk requests a ZIP code and phone number, steps that users feel could be skipped if the system utilized a mobile app for sign-in.

Mobile App Performance

The Divvy mobile app, known as Cycle Finder, has received mixed reviews. While it holds a 4/5 star rating on the Google Play Store, it has a significantly lower 2/5 star rating on the Apple App Store. User feedback on the iPhone version focuses on issues with screen flow and general functionality.

Conclusion

Based on the provided sources, Divvy offers free memberships to specific student populations and has historically provided discounted annual rates for new members. However, the service faces criticism regarding its kiosk usability and mobile app performance. Meanwhile, the brand Divi offers standard e-commerce incentives such as free shipping on qualifying orders and a loyalty program for hair care products. Consumers interested in these offers should verify current availability and terms through the official brand channels or student portals.

Sources

  1. Chicago Sun-Times: Divvy City Colleges
  2. Streetsblog Chicago: Divvy Perks
  3. Divi Official: FAQ Products
  4. Efficient App: Divvy vs Brex vs Ramp vs Expensify
  5. UX Mag: Divvy Bikes Review
  6. Divi and Tamarijn Aruba

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