Mother's Day 2017 presented consumers with a variety of promotional offers and dining experiences across the United States, with a specific focus on Atlanta-based events and national brand initiatives. The available source material highlights a mix of free admission opportunities, bonus card incentives, and specialized dining menus designed to celebrate the occasion. While the data primarily focuses on restaurant-specific events and local Atlanta celebrations, it also outlines several national retail and dining promotions accessible to a broader audience.
National Retail and Dining Promotions
Several national brands offered specific incentives for Mother's Day 2017, focusing on complimentary items and bonus value purchases. These offers were widely available across various locations, though consumers were advised to verify local participation.
Zoos and Entertainment
A significant number of zoos across the United States offered free admission for mothers on Mother's Day. Participating locations included the Atlanta Zoo, Cincinnati Zoo, Cleveland Metroparks Zoo, and several major Florida zoos. To confirm participation at a specific location, consumers were encouraged to search for their local zoo's name combined with "Mother's Day" online.
Food and Beverage Incentives
- TCBY: The company announced via its Facebook page that mothers would receive a free treat on Mother's Day.
- Hooters: This restaurant chain provided free meals for mothers on the holiday.
- Boston Market: Consumers could download a printable $5 off coupon valid for all meals on Sunday.
- Carrabba's: The chain offered $50 in free bonus cards for customers who purchased a $50 gift card for Mom. This deal was valid through Sunday.
- Outback Steakhouse: Similar to Carrabba's, Outback offered a $10 bonus card with the purchase of a $50 gift card.
- Olive Garden: Customers received a $10 bonus card when purchasing a $50 gift card.
- Ruby Tuesday: This chain offered a $15 bonus with every $50 gift card purchase.
- Macaroni Grill: They offered a $20 fixed-price meal deal available on both May 13 and May 14.
Retail Services
Bass Pro Shops offered a complimentary family photo session on Saturday and Sunday from 12:00 p.m. to 4:00 p.m.
Atlanta-Specific Dining and Event Experiences
Atlanta offered a diverse array of culinary experiences and events for Mother's Day 2017, ranging from upscale brunches to cultural festivals.
Upscale Dining and Brunch Buffets
Atlanta's dining scene featured numerous high-end options for Mother's Day celebrations.
- Davio's Atlanta: Located at Phipps Plaza, Davio's offered Mother's Day specials from 11:00 a.m. to 9:00 p.m., in addition to their full a la carte dinner menu. Executive Chef Matthew Rosekrans created traditional dishes with a Northern Italian twist. Brunch specials (11:00 a.m. – 2:00 p.m.) included Macerated Berries and Tenderloin Benedict, while dinner specials (2:00 p.m. – 9:00 p.m.) featured Lamb Loin and Spaghettini. Reservations were recommended via their website or phone (404-355-2252).
- Gypsy Kitchen and The Southern Gentleman: These Buckhead restaurants offered an "epic Mother's Day joint brunch buffet." The event combined Spanish culinary traditions with sophisticated Southern cuisine. It was available from 10:00 a.m. to 4:00 p.m. at a cost of $58 per person for adults and $24 for children 12 and under.
- 5Church Atlanta: This venue provided a brunch buffet from 10:00 a.m. to 5:00 p.m. for $40 per adult and $18 for children 12 and under (excluding tax and gratuity). A limited dinner menu was available from 6:00 p.m. to 10:00 p.m.
- Livingston Restaurant + Bar: Situated in the Georgian Terrace Hotel, this location served an extravagant brunch buffet from 11:00 a.m. to 5:00 p.m. The price was $38 for adults and $15 for children ages 6 to 12, with children 5 and under eating complimentary. The buffet included omelet and carving stations, cold and hot buffets, and a dessert station. Complimentary three-hour parking was available.
- Punch Bowl Social at The Battery: They hosted a special buffet brunch from 9:00 a.m. to 3:00 p.m. for $25 per person ($12 for kids 12 and under). The menu included omelet, taco, and salad stations, plus brunch classics. All mothers received a complimentary mimosa, and a strike in bowling resulted in a free entree.
Specialty Brunch and Dinner Menus
Several restaurants offered specialized menus distinct from standard buffets.
- The Kitchen: This venue opened early at 2:00 p.m. for a Sunday Supper menu.
- City Winery: On Sunday, May 13th, City Winery hosted a Jazz & Blues Brunch featuring live entertainment from Julie Dexter and Kebbi Williams. Tickets were $20, with tax and fees additional. A unique offering was a custom-labeled "Happy Mother's Day" bottle of 2017 rosé of syrah, available for purchase at $20. Doors opened at 11:30 a.m., with the show running from 12:00 p.m. to 3:00 p.m.
- PARISH: This location served a Mother's Day dinner from 5:30 p.m. to 9:00 p.m.
- ALLORA: Located at the TWELVE Hotel Midtown, ALLORA offered a delectable brunch from 11:00 a.m. to 3:00 p.m. and dinner specials from 5:00 p.m. to 10:00 p.m. Complimentary valet parking was available for up to three hours.
- ROOM at Twelve: This modern American steakhouse provided a specialty brunch from 11:00 a.m. to 3:00 p.m. and dinner from 5:00 p.m. to 10:00 p.m.
- Atlas Buckhead: Located at the St. Regis Atlanta, Atlas offered a curated dining experience.
Cultural Events
Mary J. Blige's Strength Of A Woman Festival & Summit took place over Mother's Day weekend in Atlanta. Presented in partnership with Pepsi and Live Nation Urban, the three-day event featured sold-out concerts, a comedy night, a Food Truck Village, and a summit with celebrity panelists. The festival was established to celebrate female empowerment. Atlanta's mayor and city council declared May 5, 2022, as "Strength of a Woman Day" to coincide with the event.
Conclusion
The available data for Mother's Day 2017 highlights a strong trend toward experiential dining and local events, particularly within the Atlanta area. While national retail promotions such as free zoo admission and gift card bonuses were present, the most detailed information focuses on specific restaurant menus, pricing, and reservation requirements. Consumers seeking to utilize these offers were required to act within specific timeframes and verify details such as tax and gratuity inclusion. The emergence of cultural festivals like the Strength Of A Woman Festival also indicates a broader movement toward celebrating the holiday through community and empowerment-focused activities.