Mother's Day 2025 presents a significant opportunity for consumers to access special offers, deals, and complimentary items to celebrate the occasion. With the holiday falling on Sunday, May 11, 2025, various platforms and brands have coordinated promotions to assist shoppers in finding appropriate gifts and experiences for mothers. Amazon, along with its associated services and partner retailers, offers a diverse range of options that include prepared foods, flowers, tech gadgets, and home essentials. These offerings are designed to cater to different preferences, whether the recipient is a tech enthusiast, a home cook, or someone who appreciates thoughtful gestures like a meal out.
The landscape of Mother's Day promotions in 2025 extends beyond direct product purchases on Amazon to include integrated services like Amazon Fresh and partnerships with major food delivery platforms and restaurant chains. Consumers can access these deals through online ordering, mobile applications, and in-store visits, often requiring specific codes or membership subscriptions to unlock the full benefits. The following sections detail the specific offers available, the platforms providing them, and the types of products and services that are highlighted during this seasonal event.
Amazon and Integrated Service Promotions
Amazon serves as a central hub for Mother's Day gifting, offering a wide array of products that frequently appear on gift guides curated by media outlets and shopping experts. The platform provides free and expedited shipping for Prime members, which is particularly useful for last-minute shoppers. In the weeks leading up to Mother's Day, Amazon features sales events that discount popular gift categories. These categories include technology, such as Bluetooth trackers and smart displays; home appliances, including air fryers and carpet cleaners; and lifestyle products like cookware and reading tablets.
Amazon Fresh, the grocery delivery service associated with Amazon, offers specific items to help consumers create a special Mother's Day meal at home. Available options include 15-stem bouquets of tulips for $9.99. For the meal itself, prepared main dishes start at $5, and desserts are available for under $5. Additionally, brunch essentials can be purchased for under $6, allowing for a home-cooked breakfast experience. These items are accessible via the Amazon Fresh online portal.
Food and Beverage Deals via DoorDash and Restaurant Chains
Food-related deals are a prominent feature of Mother's Day 2025 promotions, with several chains offering incentives to dine out or order in. DoorDash plays a significant role in facilitating these offers. DashPass members can unlock $75 worth of select Mother's Day gifts when ordering flowers through the platform. These gifts can be applied toward breakfast or dinner orders from a favorite restaurant, with the credit automatically applied at checkout after adding a bouquet to the cart. Non-members can receive up to $50 in credits under similar conditions.
Specific restaurant chains have announced plans for Mother's Day 2025, though some details are based on projections for the upcoming year. Denny's offers $10 off a $30 purchase when ordering breakfast online or in the app using the code "MOMDAY." Einstein Bros. Bagels provides a "Brunch Box" for the occasion. California Pizza Kitchen is expected to offer a heart-shaped pizza (Crispy Thin Crust) and a deal on Red Berry Sangrias all day in 2026, suggesting a pattern of annual promotions that may recur. Buffalo's Cafe plans to offer a free dessert with any entree purchase on Sunday, May 10, 2026. Buffalo Wild Wings is predicted to offer discounts during Nurses and Teacher Appreciation Week, which runs through Mother's Day in 2026. Burger King is anticipated to offer Royal Perks members a free Whopper with the purchase of a King Jr. Meal on Sunday, May 10, 2026.
Popular Gift Categories and Specific Products
Media guides and shopping editors frequently highlight specific products available on Amazon that make ideal Mother's Day gifts. These products range from high-tech devices to home essentials.
Tech and Electronics
- Apple AirTag: Recognized as the best iOS Bluetooth tracker, the AirTag pairs with Apple's Find My app to pinpoint locations. It is versatile for travel and daily use.
- Echo Show 5: A compact smart display featuring a 5.5-inch screen and improved sound quality. It allows users to ask Alexa for weather updates, play music, and schedule alarms. A Mother's Day deal priced it at $64.99.
- Fire HD 10 Tablet: Amazon's best-selling tablet features a 10-inch Full HD display, 3GB of RAM, and an octa-core processor. It is currently on sale for $89.99.
- Echo Spot: This smart alarm clock features a compact design and Alexa integration. A specific Mother's Day deal applied the code ECHOSPOT25 to bring the price down to $54.99.
Home and Kitchen Appliances
- Cosori Air Fryer: A six-quart capacity air fryer with a temperature range up to 450 degrees. It is non-stick and dishwasher-safe for easy cleaning. A Mother's Day deal brought the price to a record low.
- Bissell Little Green Portable Carpet Cleaner: A popular choice for pet owners and parents, this portable cleaner is designed to remove spills and stains from carpets, couches, and auto interiors.
- Lodge Dutch Oven: Frequently recommended for cooking enthusiasts, this cookware item is a staple in many gift guides.
- Nest Scented Candles: A home decor favorite often listed in Mother's Day selections.
Lifestyle and Beauty
- Stanley and Clinique Products: These brands are frequently cited as popular choices for Mother's Day gifting.
- Hatch Products: Hatch items are also highlighted as desirable gifts for mothers.
Future Projections for Mother's Day 2026
While the primary focus is on 2025, some sources provide predictions and expected offers for Mother's Day 2026 based on historical patterns. These anticipated deals include:
- Buffalo's Cafe: A free dessert with any entree purchase on Sunday, May 10, 2026.
- Buffalo Wild Wings: A potential discount during Nurses and Teacher Appreciation Week, which concludes on Mother's Day 2026.
- Burger King: A likely offer for Royal Perks members: a free Whopper with the purchase of a King Jr. Meal on Sunday, May 10, 2026.
- California Pizza Kitchen: An expected heart-shaped pizza and a deal on Red Berry Sangrias on Mother's Day 2026.
These projections indicate that many brands maintain consistent promotional strategies year over year, allowing consumers to anticipate similar offers in the future.
Consumer Spending and Shopping Trends
Mother's Day represents a major economic event for retailers. In the previous year, Mother's Day spending in the United States reached a record $35.7 billion, with online sales constituting a significant portion of that total. This trend is expected to continue, underscoring the importance of online platforms like Amazon for consumers and sellers alike. The date of Mother's Day varies globally, but for the United States, Canada, Australia, and many other regions, it is celebrated on the second Sunday of May. In 2024, this date was May 12th, and in 2025, it falls on May 11th.
Conclusion
The 2025 Mother's Day landscape offers a comprehensive mix of deals and complimentary items accessible through Amazon and its partner network. Consumers can utilize Amazon Fresh for grocery and floral needs, DoorDash for restaurant credits and flower delivery, and specific restaurant apps for discounts on dining out. The selection of physical gifts on Amazon spans high-value tech gadgets, practical home appliances, and personal care items, often available at discounted rates during seasonal sales. For those planning ahead, projected offers for 2026 suggest that similar promotions will likely recur, providing a reliable framework for future Mother's Day planning. Shoppers are advised to verify shipping times and eligibility requirements for specific deals to ensure timely delivery and fulfillment.
Sources
- 7 Mother's Day Marketing Ideas for Amazon Sellers
- Mother’s Day is almost here, and although it can be a beautiful time of celebration, it can also be a source of stress when you’re unsure of what to get your mom. Amazon offers free and expedited shipping for Prime members and has deals running constantly, making it a great option for choosing a last-minute Mother’s Day gift. Just be sure to order soon, so your gift will arrive in time for the big day. To help you narrow down the list, I rounded up some of the best Mother’s Day gifts on Amazon I think you should consider for this year’s holiday, including flowers, tech, skin care, home decor and more. The best Amazon Mother’s Day gift ideas in 2025 Below, I’ve rounded up the best Mother’s Day gift ideas on Amazon for each and every type of mother, including products we’ve reviewed in the past along with some NBC Select staff favorites. Be sure to check shipping times to confirm that your gift will arrive on-time and avoid showing up to the celebrations empty handed. We chose the Apple Airtag as the best iOS Bluetooth tracker for our 2024 NBC Select Travel Awards for its easy to use versatility — NBC Select reporter Harry Rabinowitz says he uses his Airtags for all kinds of travel, from long, international trips to everyday work commutes. It pairs with Apple’s FindMy app to help pinpoint your Airtag’s precise location within 30 feet, or the general location if outside of that range, according to the brand
- If you click on links we provide, we may receive compensation. I’m an Expert Gift-Giver, and These Are My Top 10 Picks for Mother’s Day Gifts at Amazon This Year Something for the host, baker, and fashionista. By Gabriella Maestri Gabriella Maestri Gabriella Maestri is a Real Simple writer with over three years’ of experience in the media industry and a Masters in Journalism. She covers a range of home, fashion, and lifestyle deals from Amazon, and tries all of the newest cleaning gadgets and organizing hacks in her tiny Manhattan apartment. Real Simple's Editorial Guidelines Published on April 29, 2025 05:00AM EDT Credit: Real Simple Moms deserve to be celebrated every day, but Mother’s Day is always the perfect occasion to treat them to something special. And we’ve pulled together the 10 best Mother’s Day gifts on Amazon to give every kind of mom this year. Whether you’re shopping for someone who loves to host, cook, or read, Amazon's Mother's Day Gift hub has you covered with plenty of options, like Nest scented candles, Lodge Dutch ovens, and Amazon Kindles. These gifts for mom are sure to impress, especially items from popular brands like Hatch, Stanley, and Clinique. Not to mention, they start at $30
- If you click on links we provide, we may receive compensation. PEOPLE's Mother's Day Gift Guide 2025: Great Gifts for Mom at Every Price From stunning flowers to an espresso machine with all the bells and whistles, here's what give the person who gave you absolutely everything By Sonal Dutt Sonal Dutt Sonal Dutt is the food and lifestyle director of PEOPLE, overseeing the food, travel and home editorial team. She launched People.com's first lifestyle-focused vertical and celebrity recipe mobile app in 2013. Previously, she was the executive lifestyle editor at Every Day with Rachael Ray and Senior Lifestyle Editor at Woman's Day, and held editorial positions at InStyle, For Me and Details. The Virginia native graduated from James Madison University with degrees in Communications and English, and has a master's degree in Magazine Journalism from New York University. Her passions include cooking, boybands and NFL football. People Editorial Guidelines Updated on May 8, 2025 01:29PM EDT Leave a Comment Whether you're near or far, it's easy to show your Mom just how special and loved she is on Mother's Day (that's Sunday, May 11, so mark it to your calendars now ... and get those orders in ASAP!). To make finding the best presents as simple as possible, we scoured the sites and shops to find thoughtful and special gifts for every type of mom — from the reader to the traveler to the coffee lover! Scroll down the list to see our sure-to-impress picks
- Mother’s Day is tomorrow, Sunday, May 11 — and there are plenty of deals to go around to make sure yours has the best day. If you forgot to get the mom or mom-like figure in your life something special, there’s still time to take advantage of the deals and freebies on offer. From flowers to breakfast in bed or a free meal, she won’t have to lift a finger on her special day. Here are just a few ways to celebrate mom this Mother’s Day. Amazon Fresh Amazon Fresh has everything you need to make Mother’s Day a special one at a decent price. You can grab 15-stem bouquets of tulips for $9.99 online, plus prepared main dishes starting at $5 and desserts under $5. If you want to make a meal yourself, grab brunch essentials for under $6. Denny’s Treat mom to breakfast with Denny’s this Mother’s Day. Customers can get $10 off a $30 purchase when ordering breakfast online or in the app with code “MOMDAY.” DoorDash Order your mom some flowers through DoorDash and unlock $75 worth of select Mother’s Day gifts if you’re a DashPass member. If you’re not a member, you can get up to $50 in credits. Gifts can include things such as breakfast or dinner from her favorite restaurant. The credit will automatically be applied at checkout after adding your bouquet. Einstein Bros. Bagels Get your mom a “Brunch Box” for Mother’s Day from Einstein Bros
- Plus a free slice of chocolate cake for Mom when you dine-in. - Buffalo's Cafe : Moms can anticipate a free dessert with any entree purchase at Buffalo's Cafe on Sunday, May 10, 2026. - Buffalo Wild Wings : We predict moms will have a chance to score a discount at Buffalo Wild Wings next year during Nurses and Teacher Appreciation Week, which will run through Mother's Day in 2026. - Burger King : Next Mother's Day (Sunday, May 10), Burger King will likely offer Royal Perks members a free Whopper with the purchase of a King Jr. Meal. - California Pizza Kitchen : In 2026, look for a heart-shaped pizza (Crispy Thin Crust) and a deal on Red Berry Sangrias (all day) at California Pizza Kitchen
- With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's Mother's Day deal from Amazon brings the price down to $54.99 when you apply the code ECHOSPOT25 at checkout. Read moreRead less▼ Thanks to its six-quart capacity, this Cosori air fryer is ideal for the whole family and has a temperature range of up to 450 degrees. Thankfully, it's non-stick and dishwasher safe, so clean-up is as straightforward as cooking your favorite meals. Today's Mother's Day deal from Amazon is a record low. Read moreRead less▼ Amazon's best-selling Echo Show 5 is a great last-minute tech gift for mom, and it's on sale for only $64.99. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more. Read moreRead less▼ I own the popular Bissell Little Green portable carpet cleaner, so I know my mom would love to own a model of her own. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more. Read moreRead less▼ If your mom is a reader, Amazon's latest Fire HD 10 tablet would make a great gift. It's currently on sale for $89.99. It has a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for speedy performance