Walmart has historically leveraged the Mother’s Day season to distribute promotional benefits and engage new and existing customers through free memberships, exclusive savings events, and product giveaways. Based on official corporate announcements and verified promotional data, the retailer’s initiatives often focus on providing time-saving services and monetary savings to mothers, particularly those with newborns. The most prominent recurring offer is the Walmart+ membership giveaway, which targets new mothers during the month of May.
Walmart+ Membership Giveaway for New Mothers
In April 2023, Walmart announced a significant campaign titled "Mother of All Savings Memberships," designed to support new moms. The initiative involved the distribution of up to 20,000 free one-year Walmart+ memberships, representing a total value of nearly $2 million. This offer was specifically directed at mothers who give birth in hospitals nationwide during the month of May.
The memberships, valued at $98 each, were created to help new mothers save time and money. Benefits associated with the program included free delivery on orders over $35, fuel discounts, and free shipping with no minimum order size. According to Seth Dallaire, executive vice president and chief revenue officer at Walmart, the membership brings together benefits that help save moms precious time, such as getting diapers delivered straight to their door or saving on gas.
The 2023 giveaway was conducted in conjunction with the Pampers Hospital Gift Program, which provides gift bags to patients who have recently delivered a baby. This partnership suggests that the free memberships were likely distributed directly through hospital channels to eligible new mothers.
While the 2023 program was explicitly detailed in corporate news, similar campaigns have occurred in subsequent years. In April 2024, Walmart announced the return of the "Mother of All Savings Memberships" campaign. Although the 2024 announcement focused on an interactive content series called "Moms Answer Moms" featuring celebrity advice, the return of the campaign branding suggests a continuity of the promotional strategy. Based on the 2023 precedent, it is reasonable to anticipate that similar membership giveaways or exclusive benefits for new mothers may be available during the 2025 Mother’s Day season, likely distributed through hospital partners.
Walmart+ Membership Structure and General Freebies
For consumers interested in the benefits of Walmart+ outside of the specific Mother’s Day giveaway, the membership structure is clearly defined. According to verified promotional data, a Walmart+ membership costs $12.95 per month or $98 per year. A 30-day free trial is available, allowing potential members to test the service before committing to a paid subscription.
The membership includes several "freebie" style benefits that reduce the cost of shopping: * Free Delivery: Orders of $35 or more qualify for free delivery. * Free Shipping: Items ship for free with no minimum order size. * Fuel Savings: Members receive discounts on fuel at participating stations.
Additionally, Walmart+ members occasionally gain early access to Black Friday deals and other high-demand sales events, which can be considered a value-added freebie.
Mother’s Day Sales and Promotional Offers
While the specific free samples or trials available in May 2025 are not explicitly detailed in the provided documentation, Walmart’s historical Mother’s Day sales events often feature significant discounts that effectively lower the cost of popular gift items to near-free values when combined with promo codes or bundled deals.
Based on data from previous years, Walmart’s Mother’s Day sales typically include: * Beauty and Fragrance: Discounts on beauty boxes, skincare sets, and fragrances. For example, past sales have included recommendations for brands like Tatcha and beauty storage solutions. * Fashion and Accessories: Deals on designer bags, totes, and shoes. The inventory often includes celebrity-loved brands such as Tory Burch and Strathberry. * Home and Kitchen: Price reductions on appliances like the Ninja Creami ice cream maker and Cricut Joy Bundle. * Flowers and Gifts: Promotional pricing on flower arrangements from partners like 1-800Flowers.com and gourmet gift baskets from Harry & David.
During these sales events, Walmart often releases promo codes that provide additional savings. For instance, historical data indicates the availability of codes such as "MD2025" for specific brands, offering percentage-based discounts. While these are not free samples in the traditional sense, they represent significant cost reductions that allow consumers to acquire products for a fraction of their retail price.
Third-Party Freebies and Trials
Walmart’s platform also serves as a hub for accessing offers from third-party brands that may offer free trials or samples. The provided documentation highlights several brands frequently featured in Walmart’s Mother’s Day promotional content:
- Baby Brezza: Often featured with discounts up to 22% on bottle warmers and sterilizers. While not free, the brand occasionally offers free shipping and returns, and may have trial periods available directly through their website.
- Momcozy: Frequently offers promo codes (e.g., MD2025) for pregnancy pillows and sound machines. Bundled deals, such as "choose any three Mother’s Day bundles, get 25% off," provide value but do not constitute a free sample.
- Solawave: Known for LED therapy devices, often discounted significantly during sales events.
Consumers seeking free trials of these specific products should check the manufacturers' websites directly, as Walmart’s role in these instances is primarily as a retailer offering discounted pricing rather than a distributor of free samples.
Accessing Walmart Promotions and Coupons
To maximize the potential for freebies and discounts, consumers can utilize the Walmart Coupons page, often hosted in partnership with Groupon. Current and historical data from this source lists various promo codes and online deals, such as: * $10 off office basics (Coupon Code). * Up to 50% off plus extra $10 off with a promo code. * $10 off pet essentials on orders of $50 or more.
These codes are typically updated monthly and can be applied to specific categories, effectively reducing the cost of goods. While strictly speaking these are discounts rather than free samples, they enable the acquisition of household goods, pet supplies, and baby products at significantly reduced costs.
Conclusion
Walmart’s approach to Mother’s Day freebies centers on the high-value distribution of Walmart+ memberships to new mothers, a strategy verified in official 2023 and 2024 corporate communications. This program offers tangible savings on shipping and fuel. Complementing this are seasonal sales events that feature deep discounts on popular gift categories including beauty, fashion, and baby products. While traditional mail-in samples are not explicitly detailed in the provided data for the 2025 period, the combination of free membership trials, promo codes, and bundle discounts provides substantial opportunities for cost savings.
Sources
- Walmart Launches Monthlong Walmart Giveaway to Celebrate New Moms in Time for Mother’s Day
- Mother’s Day Sales
- Walmart+ Hosts Candid Chat with Celebrity Moms in Return of Its Mother of All Savings Memberships Campaign
- Walmart’s Mother’s Day Deals Will Make You Mom’s Favorite
- Best Mother’s Day Gifts Inspired by Celebrities
- Walmart Coupons