National Candy Day, observed annually on November 4, offers U.S. consumers a prime opportunity to indulge in sweet treats through a variety of promotional offers, discounts, and reward programs. While the holiday does not typically feature widespread "no purchase necessary" free samples in the traditional sense, numerous national brands and retailers provide significant savings and bonus items. These promotions range from percentage-based discounts at online confectioners to point-redemption rewards through grocery apps.
The timing of National Candy Day, occurring just days after Halloween, allows consumers to restock favorites or try new products at reduced prices. The available offers generally fall into three categories: direct retailer discounts, digital coupon codes, and loyalty program rewards. Understanding the eligibility requirements and specific terms of these offers is essential for consumers looking to maximize value.
National Candy Day Promotions and Retailer Discounts
Several national candy brands and online retailers offer specific discounts to coincide with the November 4 holiday. These offers are often time-sensitive, valid only on the day itself or during a narrow window surrounding it.
Dylan’s Candy Bar
Dylan’s Candy Bar offers a 20% discount on full-price online purchases using the promo code CANDYDAY20. Additionally, the retailer includes a free Gift With Purchase (GWP) bulk bag for orders meeting a $50 threshold. Customers selecting this offer can choose from specific candy varieties, including Gummy Peach Rings, Sour Fruity Gummy Lightning Bolts, Milk & Dark Chocolate-Covered Sea Salt Caramel Bites, or ChocoRocks Candy-Coated Chocolate Chunks. Free shipping is also included with purchases of $50 or more.
M&M’s
M&M’s provides a 20% discount on orders for one day only on National Candy Day using the code TODAY20.
Reese’s
Reese’s fans can save 20% off purchases at shop.hersheys.com. This specific offer is valid through November 6, extending beyond the holiday itself.
Sugarfina
Sugarfina offers a 20% discount to TODAY.com readers on purchases made on National Candy Day using the code TODAY20.
Frankford Candy
Frankford Candy provides a 20% discount on all orders placed between November 4 and November 5. The code NATCANDY20 is valid on any size order but is single-use and cannot be combined with other offers.
Candy Funhouse and Compartés
Both Candy Funhouse and Compartés offer a 15% discount to TODAY.com readers. Candy Funhouse applies this to orders placed between November 3 and 5 using code TODAY15. Compartés offers the same discount rate using the same code for National Candy Day orders.
It’Sugar
It’Sugar extends a 15% discount on all online orders for National Candy Day using the code CANDYDAY.
Bonnie & Pop Gourmet Chocolates
This retailer offers a $5 discount using the code PRBONNIE.
7-Eleven
7-Eleven offers a buy-one, get-one-for-$1 deal on specific candy items in share or king sizes. Eligible products include Nerds Gummy Cluster, Snickers, Twix, M&M’s, Reese’s, Starburst, Kinder Joy, Sour Patch Kids Theater Box, Nerds, and Brach’s.
Other Retailer-Specific Offers
Beyond retailers strictly dedicated to confectionery, other stores with significant candy departments offer promotions that align with National Candy Day.
Lindt
Swiss chocolatier Lindt offers tiered discounts based on order value: 10% off orders of $75 or more, 20% off orders of $100 or more, and 30% off orders of $150 or more. Orders exceeding $70 qualify for free shipping. Lindt also has Halloween merchandise on clearance pricing.
Hershey’s
Hershey’s provides free shipping on orders totaling over $75.
Godiva
While Godiva does not have a specific National Candy Day promotion, it offers a 20% discount on a first purchase to customers who sign up for the brand’s email newsletter.
M&M’s (Additional Offers)
Aside from the holiday-specific code, M&M’s offers a 10% discount for signing up for their email newsletter, 15% off Bulk/DIY kits and party favors, and free shipping on orders over $49.
Loyalty Programs and Digital Rewards
For consumers seeking free candy without a direct purchase, loyalty apps and membership programs offer alternative methods to acquire treats through points accumulation and receipt scanning.
Fetch Rewards
The Fetch shopping rewards app allows users to earn points by submitting receipts from grocery purchases, shopping online through Fetch Shop, or playing games via Fetch Play. Accumulated points can be redeemed for gift cards to retailers such as Albertsons, Amazon, Instacart, Kroger, Meijer, Target, Uber Eats, and Walmart. These gift cards can then be used to purchase candy effectively for free. Fetch also features personalized offers on specific candy brands, including 3 Musketeers, Dove Chocolate, Skittles, M&M’s, Airheads, Milky Way, Snickers, Starburst, Twix, Mike & Ike, and Hot Tamales.
Panera Bread (MyPanera Members)
Through November 16, MyPanera members can receive a free bakery treat when placing a minimum order for delivery. While not strictly candy, this falls under the category of free sweet treats available during the National Candy Day timeframe.
National Chocolate Day Context
National Chocolate Day is recognized on October 28, serving as a precursor to National Candy Day. While the provided source material mentions this holiday, specific nationwide free sample programs for this date were not detailed in the context documents. The focus remains on the November 4 National Candy Day promotions.
Conclusion
National Candy Day 2025 presents U.S. consumers with varied opportunities to save on confectionery products. The most widespread offers involve percentage-based discounts at major online retailers like Dylan’s Candy Bar, M&M’s, Reese’s, and Sugarfina, typically requiring a promo code. For those seeking to acquire candy at no cost, loyalty apps like Fetch Rewards provide a viable pathway by converting receipt points into redeemable gift cards. Consumers should note the specific expiration dates for promo codes and the minimum purchase requirements associated with free shipping or gift-with-purchase offers.