The National Mango Board (NMB) has announced a one-day partnership with Instacart to provide free fresh mangos to customers nationwide on July 22, in celebration of National Mango Day. This limited-time offer is designed to drive trial and awareness of mangos during the peak of the summer season. According to the National Mango Board, the promotion aligns with their mission to get more mangos into more hands by making it easier for consumers to enjoy the tropical superfruit at home.
The giveaway is valid for one day only, July 22, and is available while supplies last. Select fresh mangos will be offered at no cost through the Instacart platform. To redeem the offer, customers must add the eligible National Mango Board product to their Instacart order before checking out. The promotion is limited to one redemption per account and requires a minimum purchase of $10. Exclusions, sales tax, and other standard terms and conditions apply.
This activation is part of a broader National Mango Day celebration that includes the launch of Mango Mixologist, an interactive, gamified recipe tool available at Mango.org. The tool allows users to mix and match ingredients to discover custom mango recipes and includes educational content on mango selection and preparation.
Promotion Details and Redemption Process
The National Mango Board’s partnership with Instacart represents a digital campaign focused on convenience and consumer engagement. The promotion features a themed brand page, shoppable media placements, and targeted digital creative designed to drive engagement and generate trial.
Key details of the offer include:
- Date: Valid on July 22 only (National Mango Day).
- Availability: While supplies last.
- Product: Select fresh mangos from the National Mango Board.
- Platform: Instacart.
- Redemption: Add the eligible product to your Instacart order and apply the offer at checkout.
- Limitations: One redemption per account.
- Purchase Requirement: A minimum purchase of $10 is required.
- Geographic Scope: Available nationwide.
National Mango Day Celebrations
In addition to the Instacart giveaway, the National Mango Board is launching Mango Mixologist to support the National Mango Day celebration. This digital tool is available exclusively at Mango.org and offers a library of mango-forward recipes curated by creators and culinary influencers. The tool provides educational content on how to select and prepare mangos, aiming to enhance the consumer experience beyond the initial trial.
Conclusion
The National Mango Board’s partnership with Instacart offers a time-sensitive opportunity for consumers to receive free fresh mangos on National Mango Day, July 22. The offer requires adding an eligible product to an Instacart order, with a minimum purchase of $10 and one redemption per account. While supplies last, this promotion serves as a focused initiative to increase mango trial and consumption during the peak summer season.