National Tequila Day, observed annually on July 24, serves as a significant promotional event for the food and beverage industry. In 2025, the holiday falls on a Thursday, prompting restaurants, bars, and tequila brands to release a variety of discounts, specialized drink menus, and sweepstakes. While the holiday primarily focuses on discounted consumption rather than traditional product samples or mail-in programs, the promotional activity offers substantial value to consumers through free entry contests and low-cost access to premium spirits.
The following analysis details the specific offers, eligibility requirements, and redemption processes available during the 2025 National Tequila Day period, based strictly on verified source documentation.
National Tequila Day Giveaways and Sweepstakes
Several brands and corporate partnerships have structured sweepstakes to coincide with the holiday. These promotions generally require no purchase for entry, aligning with the concept of no-cost brand freebies.
Cuervo and CheapCaribbean Vacations Trip Giveaway
The most prominent sweepstakes identified in the source data is the "Tequila Lover’s Trip" sponsored by the Cuervo brand in partnership with CheapCaribbean Vacations. * Prize Details: The prize consists of a vacation package for one winner and a guest. Components include round-trip airfare, accommodations in Puerto Vallarta, and a distillery experience in Latin America. * Eligibility and Entry: The giveaway is open to eligible participants who enter by the deadline. * Redemption and Restrictions: The sweepstakes ends on August 22. Winners must redeem the travel prizes during specific travel windows: October 8–11, 2025, or an alternative date in October (exact second date not fully specified in source data). * Source Reliability: This offer is reported across multiple sources, including [1] and [4], which reference the official partnership.
Mango Shotta Tequila Bottle Contest
The brand Mango Shotta is running a photo-based promotion to cover the cost of a consumer's next tequila purchase. * Offer Structure: The brand aims to pay for a winner's next bottle of tequila. * Entry Process: To enter, participants are required to take a photograph of an empty tequila bottle located in their kitchen. * Redemption: The photo must be uploaded to the brand’s designated giveaway website. * Timing: The entry window is specifically on July 24, National Tequila Day. * Source Reliability: Details are confirmed in Source [2].
Restaurant and Bar Promotional Offers
While not "free samples" in the traditional retail sense, restaurants offer significant value through discounted drinks and appetizers. These offers function as experiential freebies or deep discounts.
Chili’s Bar & Grill
Chili’s is offering a specific tequila flight designed to showcase multiple varieties at a low cost. * Offer: The "Tequila Trifecta" is available for $5. * Product Composition: The flight includes three specific tequilas: el Jimador Silver, 1800 Reposado, and Jose Cuervo Gold. * Additional Menu Items: On the same date, Chili’s features the Patrón Frozen Margarita, Flamingo Freeze, and Arctic Drift. Source [3] notes a $6 Berry Dragon Marg available throughout July, though not explicitly tied to the holiday in all sources. * Timing: Available on July 24.
Condado Tacos
Condado Tacos provides a mix of shot specials and pitcher pricing. * Shot Specials: $5 Espolòn Blanco and Espolòn Reposado shots. * Pitcher Specials: $27 Signature Margarita Pitchers. * Timing: Available on July 24.
Chuy’s
Chuy’s offers a tiered discount structure for dine-in customers. * Upgrade Special: House Rocks ‘Ritas and House Frozen ‘Ritas can be upgraded to a Grande size for an additional $2. * Add-ons: Tequila Floaters are available for $1. * Shot Specials: $5 Tequila Shots are available all day. * Happy Hour: From 3:00 PM to 6:00 PM, specific Chips n Dip options (Queso, Queso Compuesto, Chuy Gooey, Boom-Boom Pow) are priced at $5 each. * Source Reliability: Confirmed in Sources [2] and [3].
Chevy's Fresh Mex
This chain offers specific pricing on tequila shots and margaritas. * Shot Specials: El Jimador Tequila shots for $6. * Margarita Specials: Cadillac Margaritas for $7. * Timing: All day on July 24.
On The Border Mexican Grill & Cantina
Offers focus on lower entry points for drinks and appetizers. * Drink Pricing: Margaritas starting at $4 and beers starting at $3. * Food: Half-priced appetizers available all day. * Bar Specific: House Margaritas are $4 at the bar. * Source Reliability: Confirmed in Sources [2] and [3].
STK Steakhouse
STK offers discounted pricing on specific cocktail recipes during happy hour. * Offer: Specific cocktails—Spiced Watermelon, Perfect Margarita, Unchained Passion, and Pina-Rita—are available for $9. * Timing: Available during happy hour on National Tequila Day.
El Vaquero Mexican Restaurant
This local chain offers value on house spirits. * Shot Specials: $3.49 house tequila shots at all locations. * Happy Hour: Daily happy hour from 4:00 PM to 8:00 PM, plus an early happy hour from 2:00 PM to 4:00 PM featuring half-price appetizers (Bean Dip, Queso Fundido con Chorizo, Avocado Rollitos, Mexican Lettuce Wraps).
Cazuela’s Grill
Located in Columbus, Ohio, this venue offers daily specials that align with the holiday. * Mezcal Thursdays: $2 off Mezcal Margaritas and $4 off Monte Alban Tequila Shots. * Happy Hour: Daily from 2:00 PM – 6:00 PM and 10:00 PM – 11:00 PM. * Drink Specials: $5.99 Jumbo Lime Margarita during happy hour.
Margaritas Mexican Restaurant and Watering Hole
This New Hampshire-headquartered chain focuses on premium tequila discounts. * Don Julio Specials: $5 Don Julio blanco shots, $7 Cadillac margaritas (made with Don Julio reposado), and the $19.42 Don Julio 1942 margarita (made with 1942 añejo tequila). * Timing: July 24.
Austin-Based Venues (Specific Local Offers)
Source [6] details specific events in Austin, Texas, which include experiential giveaways. * Uptown Sports Club: Partnering with Carabuena Tequila to offer a $10 frozen cherry limeade with Carabuena Blanco and a $10 boilermaker (Modelo and a shot of Carabuena). From 4:00 PM to 6:00 PM, the Carabuena team will be present to distribute free samples. * Black Gold: Offering $5 frozen and on-the-rocks margaritas. * Swim Club: Hosting a party with Pantalones Tequila drink specials and a dive-in screening of Dazed and Confused.
Brand-Specific Discount Codes
Marcado 28
This tequila brand, co-founded by "Top Chef" winner Michael Voltaggio, is offering a direct-to-consumer discount. * Offer: $5 off per bottle of tequila. * Redemption: Use code NationalTequilaDay when ordering online. * Expiration: The offer is valid through July 30. * Source Reliability: Confirmed in Source [4].
Eligibility and Participation Guidelines
To successfully redeem offers or enter sweepstakes associated with National Tequila Day, consumers must adhere to specific guidelines outlined in the source data.
Age and Location Restrictions
- Age: All offers involving the consumption of alcohol are restricted to individuals aged 21 and older. This is a standard legal requirement implicitly enforced by all participating restaurants and brands.
- Location: Many restaurant offers are valid only at participating locations. Source [3] explicitly advises consumers to "call ahead to see if your local restaurant is participating." Source [1] and [4] note that deals are available "nationwide" but subject to local participation.
Sweepstakes Entry Requirements
- Cuervo Trip: No purchase is necessary to enter. The entry period closes on August 22, 2025.
- Mango Shotta: Requires a specific action (uploading a photo of an empty bottle) on the specific date of July 24.
- Marcado 28: Requires an online order and the application of a specific promo code.
Redemption Processes
- In-Store: Most offers (e.g., Chili’s Tequila Trifecta, Chuy’s upgrades) are redeemed by ordering the specific item at the point of sale. No coupons or vouchers are mentioned in the source data for these offers.
- Online: The Marcado 28 discount requires the use of a code at checkout.
- Social Media: Source [3] suggests looking at Facebook pages for updates regarding specific restaurant specials (e.g., El Vaquero).
Summary of Value Propositions
The 2025 National Tequila Day landscape offers three distinct categories of value: 1. Sweepstakes: High-value prizes (vacations, cash for liquor) requiring simple entry actions. 2. Discounted Experiences: Low-cost access to premium tequilas and flights (e.g., $5 flights at Chili’s, $5 shots at Chuy’s). 3. Direct Brand Discounts: Promo codes for online purchases (Marcado 28).
Consumers seeking free samples or mail-in programs specifically will find limited options in this category, with the exception of the in-person free samples offered by Carabuena Tequila representatives at Uptown Sports Club in Austin. The majority of value is concentrated in on-premise consumption discounts.
Conclusion
National Tequila Day on July 24, 2025, represents a major promotional window for the hospitality and spirits industry. While traditional retail free samples are scarce, the event offers substantial monetary savings through drink specials, appetizer discounts, and high-value sweepstakes. Consumers are advised to verify participation at local venues prior to visiting and to monitor brand websites for specific terms regarding sweepstakes and online discount codes.