O2 Priority is a rewards program designed to provide exclusive freebies, discounts, and early access opportunities to its customers. The program is primarily available to individuals with an O2 mobile plan or Virgin Media broadband services. It offers a variety of perks, ranging from free food and drink to discounted event tickets and premium experiences. Access to these offers is managed through the O2 Priority app, which serves as the central hub for discovering and redeeming rewards.
The program is notable for its ability to provide value beyond standard mobile or broadband services. It includes partnerships with well-known brands across food, entertainment, and retail sectors. For example, users can find offers from Greggs, Vue Cinemas, and various restaurants. The app also features a "Blue Mondays" initiative, which introduces a new reward every Monday for a month, such as free Tastecard memberships or magazine subscriptions.
How to Access O2 Priority Offers
Access to O2 Priority is generally restricted to customers of O2 mobile or Virgin Media broadband. However, there are specific methods that non-O2 customers have used to gain access, though these may not be officially endorsed.
For O2 and Virgin Media Customers
- O2 Mobile Customers: Individuals with an active O2 mobile plan can download the Priority app from the App Store or Google Play and log in using their O2 account details.
- Virgin Media Broadband Customers: Virgin Media broadband customers also have access to the Priority app. They can use the same login credentials associated with their Virgin Media account to access offers.
For Non-O2 Customers
An unofficial method has been described for individuals not on the O2 network to access Priority offers: 1. Obtain an O2 SIM: Apply for a free O2 SIM card through the O2 website. This process may take a few working days for the SIM to arrive. 2. Activate the SIM: Once the SIM card is received, it must be inserted into a phone and activated. This step is crucial, as an active O2 account is required to register for the Priority app. 3. Download and Register for the Priority App: Using Wi-Fi, download the O2 Priority app from the relevant app store. Register for the app using the phone number associated with the newly acquired O2 SIM. 4. Swap SIM Cards: After successfully registering for the Priority app, the O2 SIM can be removed and replaced with the user's primary SIM card. The user should retain the O2 SIM for potential future use or re-activation. - Important Requirement: The user's phone must be unlocked to accept SIM cards from all networks. Users should check with their current network provider regarding unlocking policies, as fees may apply if the phone is still under a minimum contract period.
Types of Freebies and Offers Available
O2 Priority provides a diverse range of offers, which can change regularly. The app is updated frequently with new deals. Based on available information, the following categories of freebies and rewards have been identified:
Food and Drink
- Greggs: Users can often claim a free drink from Greggs. This is a recurring offer mentioned in multiple sources.
- Hotel Chocolat: In the past, O2 Priority offered a free box of O2 chocolates from Hotel Chocolat.
- Restaurant Discounts: The program partners with various restaurant chains. For instance, Zizzi has offered a two-course meal for £10 and a free glass of prosecco to O2 Priority members, which was noted as a better deal than available on other voucher platforms.
- Tastecard: Through the "Blue Mondays" initiative, O2 and Virgin Media broadband customers can get a free 12-month Tastecard membership. This card provides discounts at thousands of restaurants, including Beefeater, PizzaExpress, Domino's, and Krispy Kreme.
- Sweet Treats: Greggs is also mentioned as a source for free sweet treats under the Blue Mondays drops.
Entertainment and Events
- Cinema Tickets: O2 Priority has offered free cinema tickets for Odeon. Another prominent offer is the partnership with Vue Cinemas, which provides:
- Two Vue tickets for £9.
- Four Vue tickets for £18.
- These tickets are valid for any film, on any day, at any Vue location in the UK.
- A 20% discount on food and non-alcoholic drinks at Vue's snack zone is also included.
- Concert and Event Tickets:
- Early Access: Priority members get 48-hour early access to tickets for events at O2 venues before they go on general sale. This includes a wide range of acts, such as Maroon 5 and Westlife.
- Queue Jumping: The app provides the ability to skip the queue at O2 venues.
- Sofar Sounds: O2 Priority has offered two-for-one tickets to future Sofar Sounds gigs.
- Prize Draws: The program occasionally hosts prize draws, such as a chance to win a mystery holiday with lastminute.com.
Retail and Lifestyle
- Books: WHSmith offers have included 50% off two best-selling books each week for O2 Priority members.
- Magazine Subscriptions: The Blue Mondays initiative has included a free 12-month digital subscription to a choice of over 29 magazines, including Grazia and Empire.
- Theme Park Discounts: Discounts on tickets to UK theme parks have been part of the Blue Mondays rewards.
The "Blue Mondays" Initiative
"Blue Mondays" is a specific weekly reward program within O2 Priority. Every Monday for a month, a new reward is made available. The types of rewards offered through this initiative include: - Free Tastecard membership. - Free 12-month digital magazine subscriptions. - Free sweet treats from Greggs. - Discounts on theme park tickets. - Prize draws for holidays.
This program is designed to provide recurring value and encourage regular engagement with the Priority app.
Claiming and Redeeming Offers
The process for redeeming offers varies depending on the type of reward. Below is a generalized process based on the specific example of the Vue cinema offer, which illustrates how many digital rewards are likely handled:
- Download and Open the App: Ensure the Priority app is installed and you are logged in.
- Select the Offer: Navigate to the specific reward (e.g., the Vue offer) and tap "Accept."
- Generate a Code: To redeem, tap "Use now" within the app. This will typically direct you to a partner website (e.g., Vue's website) and provide a unique code.
- Complete the Purchase or Redemption: Enter the unique code on the partner's website to verify eligibility. For paid discounted offers like the Vue tickets, you will then complete the purchase at the discounted price.
- Receive Your Voucher/Ticket: Upon successful verification and payment (if applicable), the partner will email you with the necessary e-codes or vouchers (e.g., Vue e-codes and a food discount voucher).
Important Redemption Rules
- Frequency Limits: Some offers have monthly limits. For example, the Vue offer can be claimed once per calendar month.
- Usage Deadlines: Codes or offers often have expiration dates. For the Vue offer, the generated code must be used to purchase tickets by the last day of the month it was claimed.
- Availability: Offers are subject to availability and may be withdrawn or changed without notice.
Other Mobile Provider Perks
For context, other mobile providers also offer similar rewards programs. For example, Vodafone has a rewards app called VeryMe, which provides a range of discounts and freebies. This indicates that rewards programs are a competitive feature among UK mobile networks.
Conclusion
O2 Priority is a comprehensive rewards program that offers significant value to O2 mobile and Virgin Media broadband customers. Through the dedicated Priority app, members can access a wide array of freebies, including food and drink from brands like Greggs and Hotel Chocolat, discounted cinema tickets from Vue, and early access to major event tickets. The program also features structured promotions like "Blue Mondays," which deliver new rewards on a weekly basis. While access is officially for customers, an unofficial method exists for non-customers to participate by activating a free O2 SIM. The redemption process is generally straightforward, requiring users to accept offers within the app and follow instructions provided by partner brands. As with any promotional program, users should check the app regularly for new offers and be mindful of specific terms, such as monthly claim limits and expiration dates.