The OPPO F7, a smartphone model released in the Philippines in 2018, was the subject of several promotional campaigns that offered free accessories to consumers. These campaigns included pre-order bonuses, limited-time store promotions, and exclusive online bundles. While these offers are historical and no longer active, they provide insight into the types of incentives brands used to drive sales of consumer electronics. This article details the specific freebies associated with the OPPO F7 based on contemporary reports from the time of its launch.
Pre-Order Incentives
During the initial launch phase, OPPO offered a free gift to customers who participated in the pre-order period for the OPPO F7. The pre-order window opened on April 12, 2018, and concluded on April 20, 2018. Consumers who placed a pre-order at authorized resellers in the Philippines were required to make a deposit of PhP 1,000. In exchange for this commitment, they received a complimentary Olike Magic Music Lamp. The standard OPPO F7, which was available for purchase starting April 21, 2018, had an official retail price of PhP 17,990. This model was initially released in two color variants: Solar Red and Moonlight Silver.
Limited-Time Store Promotions
Following the initial release, OPPO conducted a specific promotional event on May 5 and May 6, 2018. During this two-day period, customers who purchased an OPPO F7 received a free 10,000 mAh power bank. This promotion was not available nationwide but was restricted to select OPPO stores and kiosks. Participating locations included various SM branches such as SM Cauayan, SM Baguio, SM Olongapo, SM Pampanga, SM Clark, SM Fairview, SM North Edsa, SM MegaMall, SM Taytay, SM Marikina, SM Manila, SM MOA, SM Lipa, SM Batangas, SM Dasma, SM Lucena, SM Sta. Rosa, SM Calamba, SM Cebu, and SM Iloilo. Additional participating locations were Market Market. The promotional material noted that the OPPO F7 featured a 6.23-inch full HD+ IPS display, a MediaTek P60 processor, 4GB of RAM, 64GB of expandable storage, and a 3,400 mAh battery.
Exclusive Online Variants and Bundles
A higher-end version of the smartphone, the OPPO F7 128GB Diamond Black, was made available exclusively through the Shopee e-commerce platform in the Philippines. This variant distinguished itself from the standard model by offering 6GB of RAM and 128GB of internal storage. The device featured a diamond pattern on the back and retained the same core specifications as other F7 models, including the 6.23-inch FHD+ notched screen, Helio P60 octa-core processor, 16MP rear camera, and 25MP front-facing camera. The promotional materials for this exclusive release highlighted a price reduction of PHP3,000 off the original retail price.
Device Specifications and Market Context
The promotional offers for the OPPO F7 centered on the device's capabilities as a "selfie expert" smartphone. The device featured the world's first 25MP front-facing camera utilizing a Sony IMX576 sensor at the time of release. It also included improved A.I. Beauty Technology 2.0, which analyzed facial features in 296 recognition spots. The phone's display was a 6.23-inch FHD+ Super Full Screen, and it was powered by a 12nm Octa-Core processor with dedicated AI cores. Marketing efforts emphasized the device's value proposition, contributing to strong initial sales. On the first day of sale, OPPO Philippines reported selling 37,687 units, surpassing the previous record set by the OPPO F5.
Conclusion
The promotional strategy for the OPPO F7 in 2018 involved a mix of pre-order bonuses, time-sensitive store promotions, and exclusive online offers. Consumers could obtain free items such as an Olike Magic Music Lamp or a 10,000 mAh power bank depending on when and where they purchased the device. These historical promotions reflect common marketing tactics used to generate interest and drive sales for mid-range smartphones in competitive markets.