PlannerKate, a specialty retailer of planning and journaling stickers, commemorated its 11th anniversary in 2025 with a series of promotional activities and freebies for its community. Founded in 2014, the company has grown from an Etsy shop to a standalone website and a dedicated warehouse, selling over 2 million stickers on Etsy alone. The anniversary celebration highlighted the brand's gratitude toward its customer base and included specific details regarding free items, order processing, and community engagement.
Anniversary Promotions and Freebies
The 11-year milestone was marked by an anniversary sale that included specific freebies for customers. According to community communications, orders placed during the anniversary sale period were eligible to receive free items. However, there was an initial error regarding the quantity of freebies included with orders.
- Correction on Freebie Quantity: In a community update, PlannerKate acknowledged a mistake regarding the number of free items included in orders. While initially stated as five freebies, the company clarified that orders should include four freebies. This change was attributed to a reformatting of the freebies earlier in the year.
- Anniversary Sampler: A specific "11-Year Anniversary Sampler" was distributed. This sampler was designed to be used in various planning formats, including Erin Condren LifePlanners and Hemlock & Oak Creative Journals. The sampler featured bright, playful pieces and bold colors. Users reported using the sampler items to create functional layouts, cover existing columns in journals, and layer stickers to decorate pages.
- Community Engagement: The anniversary celebrations involved sending samplers to community members and influencers for use and review. Reports indicate that these samplers were sometimes distributed via mail, with the company noting that shipping delays can occur (e.g., a sampler reportedly vacationing in "Never-Never Land" due to USPS delays).
Order Processing and Availability
Following the high volume of orders received during the anniversary sale, PlannerKate provided updates on processing times and shop availability.
- Processing Times: Due to the volume of anniversary sale orders, the processing time before shipment extended to 1-2 weeks. The company stated that the team was working "around the clock" to fulfill these orders.
- Shop Status: To manage the backlog of sale orders and restocks, custom orders remained closed. The company anticipated that custom orders would likely reopen in mid-August.
- Product Examples: Specific products mentioned in the context of user examples include "KIT-726, Spread Love," a sticker kit characterized by bold, cheerful colors. This kit was noted for its use of full boxes and vibrant energy.
Related Freebie Resources
While the primary focus of the provided data is on PlannerKate, the search context also identified other resources for free digital planning materials. "Miss Kate SVG Freebie Collections" is mentioned as a monthly compilation of daily freebie files, offering SVG files for crafters. Additionally, "Only Plans Sticker Shop" (formerly A Pretty Planscape) is noted as a shop selling physical and digital stickers since 2018, which offers tiered freebies during sales events.
Conclusion
PlannerKate's 11-year anniversary served as a significant promotional event, featuring specific freebies (the Anniversary Sampler) and a correction regarding the quantity of free items included in orders. The event highlighted the company's growth since 2014 and the logistical challenges of managing high order volumes. Customers interested in similar freebies should monitor official PlannerKate communications and the "Miss Kate SVG" collections for digital freebie opportunities.