A promotional activation in New York City offered free food items to consumers attending a limited-time event celebrating the premiere of a television series. The event, titled "Charlie Cale's Back on Her BLSH*T Rest Stop," was hosted at a Mobil Station & Smacking Burger location at 51-63 Eighth Avenue. The activation was designed to mirror the show's setting, where the protagonist frequently visits gas stations and rest stops during her travels. Visitors to the pop-up were able to obtain a complimentary burger, with both vegetarian and non-vegetarian options available. Each meal included a "side of lies," which consisted of french fries. The event also featured clips from the second season of the show and retro postcards highlighting guest stars. This promotional giveaway occurred on May 9 from 2 p.m. to 8 p.m. ET and May 10 from noon to 8 p.m. ET.
The Nature of the Promotional Activation
The pop-up event served as a marketing strategy to generate buzz for the return of the series. By transforming a real-world gas station into a themed experience, the organizers aimed to immerse fans in the show's universe. The specific location was chosen because the main character, Charlie Cale, is frequently depicted stopping at gas stations during her journey across the United States. The activation allowed fans to step into her shoes by visiting the gas station and receiving a free meal.
The menu for the event was strictly promotional. The "Bullshit Burger" was the centerpiece, referencing the character's catchphrase. While the sources do not specify the exact ingredients beyond the vegetarian and non-vegetarian distinctions, the inclusion of fries was explicitly noted as part of the free offer. The event did not require a purchase to receive the food, making it a true freebie for attendees who arrived during the operating hours.
Show Context and Relevance to Consumer Offers
The television series in question, Poker Face, features a protagonist who possesses the ability to detect lies. The character, Charlie Cale, is a former Las Vegas waitress who travels across the United States, often stopping at rest stops and gas stations. The pop-up event directly leveraged this narrative element to create a connection with the audience. The show's premise involves solving crimes, and the promotional materials at the event included clips and postcards related to the second season's guest stars, such as Cynthia Erivo and John Mulaney.
While the majority of the provided source material focuses on the plot and reception of the show rather than consumer offers, the specific details regarding the New York City pop-up constitute the only actionable information regarding free samples or giveaways. There are no references to mail-in sample programs, beauty products, baby care items, pet food, health products, or household goods in the context of freebies within the provided data. The free offer is strictly related to the food provided at the physical event location.
Event Logistics and Availability
The activation was strictly limited to the dates and times specified in the source material. The location was a specific gas station in New York City. The sources do not indicate that this offer was available online or through mail-in requests. The nature of the event suggests it was a "first-come, first-served" promotion intended to drive foot traffic to the location during the specified window. The use of a "BLSH*T" (Bullshit) reference in the event title aligns with the show's branding and the protagonist's unique skill set.
Conclusion
The only verified free sample or promotional offer detailed in the provided source material was a limited-time pop-up event in New York City. This event offered free burgers and fries to attendees on May 9 and May 10. The activation was tied exclusively to the Season 2 premiere of the television series Poker Face and was designed to replicate a location frequently featured in the show. No other free sample programs, product trials, or mail-in offers were mentioned in the available data.