The provided source material details several promotional offers available to RCBC Bankard credit cardholders in the Philippines during 2017. These promotions focused on rewarding cardholders with free products, discounts, and exclusive privileges across various merchant partners. The offers spanned categories such as food and beverage, fuel, shipping services, and hospitality. Eligibility for these freebies and perks was generally tied to specific card types, spending requirements, and time-sensitive redemption periods. The mechanics required cardholders to make qualifying purchases using their RCBC Bankard and present valid documentation at participating merchant locations to claim their rewards.
Sweet Treats at SM Markets
A promotion titled "FREE Sweet Treats at SM Markets" was available to RCBC Bankard Principal and Supplementary cardholders. To participate, cardholders were required to have accounts that were active, current, and in good credit standing. The promotional period ran from May 1 to July 31, 2017, with a redemption period extending until September 30, 2017.
To qualify for a free treat, a cardholder needed to make a minimum single-receipt purchase of P3,000 using their RCBC Bankard at any SM Supermarket, SM Hypermarket, or Savemore Market. For each qualified charge slip, cardholders could redeem one 142.5g pack of Chips Ahoy or one 102g pack of Nestle KitKat. The freebies could be redeemed at a Redemption Booth located within the store where the purchase was made.
The redemption process required the cardholder to present their RCBC Bankard and surrender the original credit card charge slip (Customer’s copy) for validation. The information on the charge slip had to match the details on the credit card presented. Redeemed charge slips were surrendered and could not be used for other promotional offers.
Additional terms for this promotion included: - Splitting a single-receipt card transaction was not allowed and would be considered fraudulent. - Cardholders could redeem a maximum of three freebies per card, per day, per outlet. - Authorized representatives were not permitted to redeem on behalf of cardholders. - RCBC Bankard reserved the right to charge the prorated cost of the redeemable product if a qualifying transaction was canceled or if a redemption was found to be fraudulent. - Lost, stolen, or faded charge slips were not replaced by RCBC Bankard. - Unreadable or duplicate charge slips were not acceptable for redemption. - The freebies were not exchangeable for cash, rewards points, or other products and could not be combined with other ongoing promotions.
BonChon Meals for New Cardholders
New-to-bank Principal Cardholders who applied for and received specific RCBC Bankard Classic, Gold, Landmark-Anson’s, Mango, Wilcon, Sta. Lucia Mall, HBC, LJC, Fully Booked, It Card, It Card Platinum, The Black Card, The Diamond Card, World MasterCard, Infinite Visa, or UnionPay cards between February 20 and June 30, 2017, were eligible for free BonChon meals. The promo ran from February 20 to June 30, 2017.
Qualified cardholders could receive free BonChon treats by using their new card within two months from the card issuance date. The specific reward depended on the transaction type: - A minimum spend of Php 3,000 in a straight transaction earned one piece of Drum Ricebox with Regular Iced Tea. - A minimum spend of Php 5,000 in an installment transaction earned a choice of a Chops Combo Meal (2 pieces).
To redeem, cardholders needed to present their qualified RCBC Bankard and surrender their Welcome Voucher along with the original charge slip(s) corresponding to the minimum spend requirement at any BonChon Restaurant nationwide. The charge slip details had to match the credit card information and include the date of the transaction, transaction amount, the last four digits of the card, and a six-digit approval/authorization code. Accumulated charge slips needed to bear the same last four digits.
For cardholders with manual (voice authorized) charge slips, a certification from the RCBC Bankard Customer Service Hotline was required before redemption. The certification would be sent via email or registered mail within 5 to 10 working days of the request.
Other conditions for the BonChon promotion: - Redemption was valid for dine-in and take-out only. - The redemption period was from February 20 to October 31, 2017. - Unreadable, dilapidated, photocopied, or duplicate charge slips were not acceptable. - RCBC Bankard did not replace lost or stolen charge slips or promo vouchers.
Discount on Shipping Cart
An offer involving Shipping Cart allowed cardholders to shop from U.S. online stores and ship items to the Philippines. The promo period was from April 20 to July 31, 2017. Participants could pay for their shopping and shipping fees in three months at 0% installment using the Unli 0% feature. Additionally, each transaction made on Shipping Cart using an RCBC Bankard and the code "RCBCBANKARD" entitled the user to a special discount on shipping fees for their next shipment. The discount value increased with the number of transactions made in a month.
To participate, cardholders needed to: 1. Sign up for a Shipping Cart account to obtain a U.S. address. 2. Shop from U.S. online stores and use the Shipping Cart U.S. address for delivery. 3. Once items were delivered to the Shipping Cart warehouse, select them for shipment to the Philippines. 4. Choose credit card as the payment method. 5. Enter the code "RCBCBANKARD" in the promo code field before paying and shipping.
It was noted that the code "RCBCBANKARD" did not serve as a discount code for the immediate transaction but was used to track eligibility for the shipping fee discount on the next shipment.
FREE Fuel at Petron
New-to-bank Principal cardholders of specific RCBC Bankard Mastercards (Gold, Black Card Platinum, Diamond Card Platinum, and World Mastercard) who applied and were approved within the promo period (May 1 to July 31, 2017) could receive free fuel at Petron. The spend period was within 60 days from the card delivery date, and the redemption period was from May 1 to December 31, 2017.
To avail of the free Petron gasoline, qualified cardholders had to use their card within 60 days from the card delivery date. A minimum spend of Php30,000 (single or accumulated) anywhere using the RCBC Bankard MasterCard earned a welcome gift of Php2,000 worth of Petron fuel. This value was credited as Petron value points in the Petron Value Card (PVC). The redemption process involved filling out an online Redemption Form, which RCBC Bankard would then validate. Cardholders were responsible for ensuring all information provided was correct, as encoded data would be the basis for processing the redemption.
Discounts at Azzurro Hotel
RCBC Bankard Principal and Supplementary cardholders were eligible for discounts at Azzurro Hotel. To enjoy the privileges, cardholders had to present and pay using their RCBC Bankard. The offers included: - 40% off on rooms based on the rack rate, inclusive of breakfast for two persons. - 20% off on room service massage. - 10% discount on food and beverage.
Room rates with the 40% discount applied were: - Standard Room: Php 2,700.00 (from Php 4,500) - Deluxe King: Php 3,000.00 (from Php 5,000) - Deluxe Twin: Php 3,000.00 (from Php 5,000) - Junior Suite: Php 4,200.00 (from Php 7,000) - Deluxe Suite: Php 4,800.00 (from Php 8,000) - Executive Suite: Php 6,000.00 (from Php 10,000)
The discount offers were not convertible to cash or exchangeable for Rewards points, Cash Rebate, or Airmiles. They were also not valid in conjunction with any other ongoing promotions or discounts. Reservations could be made by calling specific Manila or local lines or by emailing the hotel.
Conclusion
The RCBC Bankard promotions in 2017 provided targeted benefits to both existing and new cardholders through partnerships with various merchants. The offers required specific actions, such as meeting minimum spending thresholds or using new cards within a set timeframe. Redemption processes were clearly defined, often requiring the presentation of the credit card and original transaction slips at merchant locations. Cardholders needed to adhere to strict terms and conditions, including limits on redemption frequency and the non-transferability of rewards. These promotions highlight a strategy of encouraging card usage and loyalty by offering tangible, category-specific rewards.