Samsung Philippines launched the Galaxy A71 in the local market, introducing a smartphone featuring a 6.7-inch Full HD+ Super AMOLED Plus Infinity-O display with a resolution of 2400 x 1080 pixels. The device is powered by a 2.2GHz octa-core Qualcomm Snapdragon 730G processor and is equipped with 8GB of RAM and 128GB of internal storage. Storage capacity is expandable via a dedicated microSD slot supporting up to 512GB. The camera system includes a quad rear setup consisting of a 64MP F1.8 main sensor, a 12MP F2.2 ultra-wide lens, a 5MP F2.2 depth sensor, and a 5MP F2.4 macro lens. A 32MP F2.2 front-facing camera is located within the display punch-hole. Security features include an on-screen fingerprint scanner, and the device supports Samsung Bixby. Powering the unit is a 4,500mAh battery with 25W Super-Fast Charging capabilities, running on Samsung One UI 2 based on Android 10. The device is available in three color options: Prism Crush Blue, Prism Crush Black, and Prism Crush Silver.
Pre-Order Campaigns and Promotional Incentives
During the initial launch phase, Samsung Philippines structured a pre-order campaign for the Galaxy A71. The pre-order window was open from February 5 to February 14, 2020, with the official release date set for February 15, 2020. The official retail price was set at PhP 22,990.
Customers who participated in the pre-order initiative were eligible to receive promotional freebies. Sources indicate that pre-ordering the Galaxy A71 provided freebies worth up to PhP 4,000. One specific bundle included a JBL Clip 3 Bluetooth speaker and a two-month subscription to YouTube Premium and YouTube Music. Another option available to customers was a store voucher worth PhP 2,000, which could be used for in-store items or accessories, excluding products from rival brands. Some reports noted that the JBL Clip 3 speaker alone was valued at approximately PhP 3,990.
The pre-order mechanics allowed customers to place orders through both offline and online channels. Offline channels included Samsung Experience Stores and Authorized dealers. Online channels included specific platforms such as Abenson, Argomall, Lazada, MemoXpress, and Shopee. The pre-order period for these channels was specified as February 4 to February 14 in some documentation, while other sources cited February 5 to February 14.
Samsung Philippines Online Store Promotions
Samsung Philippines officially launched its own dedicated Online Store at www.samsung.com/ph/. This platform offers discounts, promos, and freebies for various Samsung products, including smartphones. To shop on the platform, customers are required to create an account, browse the selection, and proceed through a checkout process that supports various payment methods such as credit card, cash-on-delivery, Grab Pay, or GCash.
Specific to the online store launch, Samsung offered "Awesome treats" for purchases made between the launch date and June 14, 2020. Customers purchasing through the online store could receive freebies such as Galaxy Buds+, MicroSD cards, or e-vouchers and tokens worth up to PhP 5,000.
Device Specifications and Pricing
The Galaxy A71 retail price in the Philippines is PhP 22,990. The device features a 6.7-inch Full HD+ Super AMOLED Plus Infinity-O display. It runs on a Qualcomm Snapdragon 730G SoC and includes 8GB of RAM with 128GB of internal storage. The quad-camera setup comprises a 64MP main sensor (ISOCELL Bright Sensor), a 12MP ultra-wide angle lens, a 5MP depth sensor, and a 5MP macro camera. The front camera is a 32MP shooter. The device houses a 4500mAh battery with 25W fast charging support. Additional features include Samsung Health and Samsung Knox. The device is available in Prism Crush Blue, Prism Crush Black, and Prism Crush Silver.
Event-Based Promotions
Samsung Philippines hosted an event titled the "#Awesome Concert" at the Bonifacio High Street Amphitheater on February 5, 2020, to introduce the Galaxy A71 and Note 10 Lite. The event was attended by approximately 8,000 guests. During this event, it was reiterated that pre-ordering the Galaxy A71 from February 5 to 14 would entitle customers to freebies worth 4,000 php, including the JBL Clip 3 speaker and YouTube Premium subscriptions.
Sources
- Walastech - Samsung Galaxy A71 Official Philippines Price
- GadgetMatch - Samsung Galaxy A71 Price and Availability
- Dageeks - In Photos: The Samsung Launch Concert
- Walastech - Samsung Philippines Outs Galaxy A71 Pre-order Mechanics
- Gizguide - Samsung Galaxy A71 Pre-orders
- Gizguide - Samsung Galaxy A71 Price Leak PH
- Gizmomanila - Samsung PH Online Store