The Samsung Galaxy Note 9, featuring a Bluetooth-enabled S Pen and a 6.4-inch Quad HD+ Super AMOLED display, was officially launched in the Philippines in August 2018. Alongside the device's release, Samsung Philippines introduced several promotional offers, including pre-order incentives and limited edition variants with accompanying freebies. These promotions were available during specific timeframes and varied based on the storage capacity and color variant of the smartphone purchased.
Pre-Order Promotions and Incentives
Samsung Philippines offered significant incentives for customers who pre-ordered the Galaxy Note 9 prior to its in-store availability. The pre-order period was established from August 11 to August 19, 2018. During this window, consumers who secured a device were eligible to receive freebies with a collective value of approximately PHP 17,800. The specific incentives were tiered according to the storage configuration selected by the buyer.
512GB Variant Incentives
Customers who pre-ordered the exclusive 512GB storage variant of the Galaxy Note 9 received a complimentary 2018 Samsung 32-inch Smart HD TV. This television unit was provided with a 2-year warranty. This offer was positioned as the premier incentive for the highest-capacity model.
128GB Variant Incentives
Buyers of the 128GB variant were provided with a selection of several Samsung products to choose from as their pre-order bonus. The available options included: * Samsung Gear Fit2 Pro * Samsung Gear IconX * Samsung Galaxy Tab A 7-inch
Universal Pre-Order Benefits
In addition to the storage-specific incentives, all pre-orders, regardless of the model, included a NanoFixit Screen Protection kit. This protection package came with a one-year insurance policy covering damages up to PHP 10,000.
Furthermore, an additional 10 percent discount on the total bundle price was available for purchasers who chose to add specific accessories to their order. Eligible add-ons included the Samsung Galaxy Watch and the Samsung Galaxy Tab S4.
Limited Edition Variants and October Promotions
Following the initial launch period, Samsung Philippines announced a new promotion running from October 5 to October 14, 2018. This promotion focused on limited edition color variants of the Galaxy Note 9, which were available in Samsung Experience Stores across the country.
Ocean Blue 512GB Variant
The 512GB Galaxy Note 9 in Ocean Blue was offered as a limited edition variant. Consumers purchasing this specific model during the October promotional window received a free silver 46mm Galaxy Watch.
Frosted Lavender 128GB Variant
The 128GB Galaxy Note 9 in Frosted Lavender was also available as a limited edition variant. Purchasers of this model received a 50 percent discount on select Samsung wearables. Additionally, they were issued a 20 percent discount voucher for Zalora, applicable with a minimum purchase of PHP 1,500.
Device Specifications and Availability
The Samsung Galaxy Note 9 is characterized by its 6.4-inch Quad HD+ Super AMOLED display with a resolution of 2960 x 1440 pixels and a 516 ppi density. The device utilizes a 2.7GHz Octa-Core Samsung Exynos 9810 processor and a Mali-G72 MP18 GPU. It is available in two memory configurations: 6GB RAM with 128GB internal storage, and 8GB RAM with 512GB internal storage, expandable via microSD card up to 512GB.
Photography capabilities include a dual rear camera setup (12MP + 12MP) featuring f/1.5 and f/2.4 apertures, 2x optical zoom, dual OIS, and LED flash, alongside an 8MP front camera with an f/1.7 aperture. Security features comprise an Iris Scanner, Fingerprint Sensor, and Face Recognition. The device carries an IP68 rating and is powered by a 4,000 mAh battery. It runs on the Samsung Experience UI atop Android 8.1 Oreo.
At the time of the August 2018 launch, the suggested retail prices were PHP 55,990 for the 128GB model and PHP 75,990 for the 512GB model. The 512GB variant was noted as being exclusively available during the pre-order period, while the 128GB variant became available in stores on August 24, 2018.
Conclusion
Samsung Philippines executed a structured promotional strategy for the Galaxy Note 9, utilizing pre-order incentives to drive early adoption and limited edition variants to sustain consumer interest post-launch. The promotions offered tangible value through hardware freebies, such as televisions and smartwatches, as well as discounts on wearables and accessories. These offers were strictly tied to specific purchase windows and product configurations, requiring consumers to act within designated dates to secure the incentives.