Veterans Day is a significant occasion across the United States, marked by businesses expressing gratitude to active-duty military personnel, veterans, and reserves through various freebies and discounts. In Sonoma County, California, the community spirit extends beyond a single day, with a network of local businesses offering year-round support. Meanwhile, national restaurant chains and regional beverage producers have historically provided specific promotions to honor those who served. This article details the types of offers available, focusing on the Sonoma County area and broader national trends based on recent reporting.
Sonoma County: Year-Round Support and Local Discounts
While Veterans Day brings a wave of national promotions, Sonoma County distinguishes itself with a culture of continuous support for military personnel and first responders. Local organizations and businesses have established programs that provide value to service members throughout the year.
The American Legion Petaluma List
The American Legion Petaluma maintains a comprehensive list of local and Sonoma County businesses that provide discounts to active military personnel and veterans. Unlike temporary holiday offers, these discounts are available every day of the week. According to local reporting, most discounts range between 10% to 15%. The eligible purchases cover a wide variety of needs, including food, clothing, home goods, hardware, automotive services, crafts, and even free travel on Sonoma County Transit. The impact of these savings can be significant; for example, one report noted saving $40.00 over just two days by utilizing these discounts.
Veteran- and First-Responder-Owned Beverage Producers
Sonoma County’s wine, beer, and spirits producers have also shown a strong commitment to the military community. Several establishments are either owned by veterans and first responders or actively support these populations.
- Cecil DeLoach Invitational Wines: In the 1970s, Cecil DeLoach worked as a firefighter while he and his wife Christine acquired Barbieri Ranch in Russian River Valley. This winery represents the intersection of first responder service and local viticulture.
- The Setting Wines: This producer released a limited edition wine that benefited the Navy SEAL Foundation, demonstrating direct financial support for military organizations.
- Wine Country to the Rescue: This annual fundraising gala has a 60-year history of rallying support for fire departments across Sonoma County.
- Sonoma County Vintners: This umbrella organization recently donated $10,000 to First Responders Resiliency, a nonprofit dedicated to addressing post-traumatic stress in first responders.
While these businesses may not always offer direct consumer freebies, their community involvement provides an opportunity for consumers to support the military community by patronizing them, particularly during holidays like Veterans Day, Fourth of July, and Memorial Day.
National Veterans Day Dining Freebies
National restaurant chains are the primary source of Veterans Day freebies, with many establishing long-standing traditions of honoring service members. Based on reporting from 2018 through 2025, the following offers have been consistently available or advertised for Veterans Day. It is important to note that offers can vary by location and year, and verification with local establishments is always recommended.
Major Chain Restaurant Offers
- Applebee’s: Applebee’s has a 17-year tradition of offering veterans and active-duty military a free full-size entree on Veterans Day. Eligible individuals can choose from a select menu that has historically included items such as the Top Sirloin, Classic Bacon Cheeseburger, Chicken Tenders Platter, Double Crunch Shrimp, Fiesta Lime Chicken, Oriental Chicken Salad, and Three-Cheese Chicken Penne. To redeem, proof of service is required, which can include a U.S. Uniformed Services ID Card, U.S. Uniformed Services Retired ID Card, current Leave and Earnings Statement (LES), veterans' organization card, photograph in uniform, wearing a uniform, DD214, or citation or commendation. Applebee’s has reported serving over 11.7 million free meals through this program. Additionally, eligible diners often receive a $5 "Bounce Back Card" for future use.
- Bar Louie: Bar Louie locations in Northridge, Tustin, and Downey have offered free meals to veterans and active military from open to close on November 11.
- Buffalo Wild Wings: This chain offers six free boneless wings and fries with a valid ID at participating locations.
- Chili’s: Chili’s provides a free meal at participating restaurants for veterans and active-duty military.
- Cracker Barrel: Veterans can receive a free Sunrise Pancake Breakfast.
- Denny’s: Denny’s offers the free Original Grand Slam from 5 a.m. to 12 p.m. on Veterans Day.
- Golden Corral: This restaurant chain offers a free dinner buffet and beverage from 4 p.m. to close.
- IHOP: As part of their "Heroes Eat Free" program, IHOP offers a free Red, White, and Blueberry Pancake Combo.
- Little Caesars: From 11 a.m. to 2 p.m., Little Caesars provides a complimentary lunch combo including four slices of signature Detroit-style deep dish pizza and a 20-ounce Pepsi beverage.
- Logan's Roadhouse: Logan's offers a free meal from a select menu from 11 a.m.
- Olive Garden: Veterans and active-duty members receive a free meal from a special menu, which includes never-ending breadsticks.
- Red Lobster: From 11 a.m. to 4 p.m., Red Lobster gives away Walt's Favorite Shrimp, fries, and coleslaw to veterans and active-duty members.
- Wendy’s: Wendy's provides free breakfast combos from 6:30 to 10:30 a.m. for those with a valid military ID.
Fast Food and Snack Offers
- Chipotle: Chipotle has offered a buy-one-get-one-free deal on entrees from 4 p.m. to 8 p.m.
- Circle K: Veterans can receive a free hot or iced medium coffee.
- Dunkin' Donuts: Veterans receive a free donut while supplies last, in-store only.
- Firehouse Subs: This sub shop offers a buy-any-size-sub-get-a-second-one-free deal.
- Insomnia Cookies: Insomnia Cookies has offered a free deluxe cookie with a $5 purchase from November 8 through November 11, available in-store only with a valid military ID.
- Krispy Kreme: Krispy Kreme gives all veterans and active-duty members a free doughnut and coffee all day.
- Starbucks: Starbucks gives away a free tall-sized coffee to any veteran or active-duty member all day long.
Other Business Types
- Acapulco: Acapulco offered a free 3-item combo for military personnel, past and present, on November 11. The offer was available from 3 p.m. to closing, excluding brunch. Customers could choose among tacos, enchiladas, taquitos, tamales, and chile relleno.
- Johnny Rockets: Johnny Rockets salutes active-duty military and veterans with a free Single Burger with the purchase of any drink or shake.
- Aucapulco: Specific details regarding a 3-item combo were available at select locations, with offers valid from 3 p.m. to closing.
Non-Dining Freebies and Community Support
While dining offers dominate Veterans Day promotions, other types of freebies and community support initiatives exist.
Coffee and Convenience
Convenience stores and coffee shops often participate. Circle K offers free medium coffee, and Starbucks provides a free tall coffee. Krispy Kreme combines a free doughnut with coffee. Dunkin' Donuts offers a free donut in-store.
Community Housing Initiatives
In Santa Rosa, Sonoma County, the Veteran's Village of tiny homes represents a significant community support initiative. The John Zane/Micheal Wolff Veterans Village, named after a World War II Marine combat pilot and an Iraq combat veteran, was dedicated with military honors. This project, delayed by weather but scheduled to open on time, provides housing for veterans. The village received support from local businesses and individuals, including Wolff Contracting, which donated significant time, labor, and materials. This initiative highlights the broader community support for veterans beyond commercial freebies.
Important Considerations for Consumers
When seeking Veterans Day freebies and discounts, consumers should keep several factors in mind to ensure a smooth experience.
Verification of Offers
Offers are subject to change and may vary by participating location. It is always a good idea to call ahead to confirm that a specific location is participating in the freebie or discount offer. Many news reports and official brand announcements include links to location finders or details, but these should be checked for the current year.
Proof of Service
Most businesses require proof of military service to redeem Veterans Day offers. Acceptable forms of identification typically include: * U.S. Uniformed Services ID Card * U.S. Uniformed Services Retired ID Card * Current Leave and Earnings Statement (LES) * Veterans' organization membership card * Photograph in uniform * Wearing a uniform (in person) * DD214 form * Citation or commendation
Timing and Availability
Many offers are time-specific, such as free breakfast at Wendy's from 6:30 to 10:30 a.m. or free lunch combos at Little Caesars from 11 a.m. to 2 p.m. Some offers, like those at Acapulco, may exclude certain meal periods like brunch. Others, such as the free cookie at Insomnia Cookies, are available over a multi-day window. Availability of specific menu items may also be limited, as seen with Applebee's select menu or Denny's specific time window for the Grand Slam.
Year-Round Opportunities
For those in Sonoma County, the American Legion Petaluma list provides a resource for daily discounts. Patrons looking to support the military community can also choose to visit veteran- or first responder-owned businesses such as Cecil DeLoach Invitational Wines or purchase products that benefit military foundations, like those from The Setting Wines.
Conclusion
Veterans Day serves as a focal point for businesses across the nation, including many in Sonoma County, to express gratitude to military personnel through free meals and discounts. National chains like Applebee's, Denny's, and Starbucks have established reliable traditions of offering freebies to veterans and active-duty members. In Sonoma County, the commitment extends beyond a single day through the American Legion Petaluma's year-round discount list and the presence of veteran- and first responder-owned beverage producers. Additionally, community initiatives like the Veteran's Village in Santa Rosa demonstrate a deeper level of support for those who have served. Consumers are advised to verify participation and prepare appropriate proof of service to take advantage of these offers.
Sources
- Where To Eat Free On Veterans Day 2018
- A toast to Sonoma County’s veterans and first responders!
- Petaluma Veterans Discounts
- LIST: Places offering Veterans Day freebies and discounts to honor those who served
- Dozens of major retailers and companies are offering discounts and freebies for veterans and active-duty military members this year.
- Businesses across the U.S. are thanking veterans for their service with freebies and other exclusive offers on Monday.
- SANTA ROSA, Calif. (KTVU) - Though delayed by recent big rains, the Veteran's Village of tiny homes in Santa Rosa was dedicated today with military honors.
