The K-pop group SEVENTEEN celebrated its 10th anniversary in 2025 with a series of promotional events and free opportunities for fans in Los Angeles. These initiatives coincided with the group’s "New_ World Tour" stops at BMO Stadium on October 16 and 17, as well as the release of their fifth studio album, "Happy Burstday," on May 26. The promotional activities included exclusive pop-up shops, themed lightings, singalong parties, and digital freebies. While many of these events were free to attend or access, they were time-sensitive and geographically specific to the Los Angeles area.
Complex LA Pop-Up Shop
Complex LA hosted an exclusive pop-up shop for SEVENTEEN fans, referred to as Carats, located at 433 N Fairfax Ave in Los Angeles. Unlike previous Complex pop-ups that typically ran from Friday through Sunday, this specific event was scheduled for Saturday, October 11, through Monday, October 13. The operating hours were consistent each day from 11 a.m. to 7 p.m.
The pop-up featured Complex-exclusive pieces, limited-edition merchandise, official albums, and other official SEVENTEEN merchandise available for purchase. The event also included music specific to the event and "Insta-worthy" photo moments for fans to interact with. To manage the expected crowds, Complex implemented an RSVP system online. However, the documentation explicitly noted that an RSVP does not guarantee entrance into the pop-up due to capacity constraints.
Logistics and Advice for Attendees
Attendees were advised to arrive early in the day or plan for later visits on Monday to avoid the longest lines. Because the event took place outdoors and in the sun, recommendations included bringing SPF sunscreen and a water bottle, as temperatures could still get hot despite the season. A portable charger was also suggested for taking photos inside the venue.
Regarding transportation, parking in the Fairfax Avenue area was described as difficult, with mostly street parking available. Fans were encouraged to use rideshare services to travel to the location with friends.
Airbnb Promotional Offer
Airbnb offered a promotional opportunity for fans booking stays or experiences in California during the tour dates. Fans who booked an Airbnb stay in California between October 1 and October 17, or a qualifying SEVENTEEN-themed Experience between October 12 and October 18, were eligible to receive an "Airbnb Password." This password provided access to 12 SEVENTEEN yet-to-be-revealed photos.
Free Public Events
Several free public events were organized in Los Angeles to celebrate SEVENTEEN’s presence in the city.
Universal Studios Hollywood Singalong Party
On October 14 at 4 PM, Universal Studios Hollywood hosted a free SEVENTEEN Singalong Party at Universal CityWalk. The event featured special lighting in SEVENTEEN’s signature colors, Rose Quartz and Serenity. A weather advisory issued on October 14 indicated that Universal CityWalk was monitoring the situation, but as of 12 p.m. that day, the event was still scheduled to proceed.
Pacific Wheel Lighting at Santa Monica Pier
From October 15 to October 17, the Pacific Wheel at Santa Monica Pier (located at 380 Santa Monica Pier, Santa Monica) displayed lights in SEVENTEEN’s theme colors. This lighting display took place at 7 p.m. on each of those nights, coinciding with the group’s two concert nights at BMO Stadium.
Digital Downloads and Merchandise
Outside of the physical events in Los Angeles, digital merchandise and general SEVENTEEN goods were available online.
Seventeen Journal Planner
A digital download titled "Seventeen Journal Planner" was available. This product included a 2024 calendar and K-pop themes, and was compatible with the GoodNotes app. It was designed for fans to stay organized and productive.
Kpop Exchange Collection
Kpop Exchange offered a curated selection of SEVENTEEN merchandise available for purchase online. Their collection included keychains, keyrings, K-pop diaries, lightsticks, and photo cards. Specific albums available included the "Seventeen Heaven Standard Ver." and the "Best Album 17 Is Right Here Standard Ver." The retailer offered free shipping, a 100% risk-free guarantee, and customer service.
Concert Context
The promotional events surrounded SEVENTEEN’s two-night performance at BMO Stadium on October 16 and 17. These concerts were part of the "New_ World Tour." The lineup for these specific shows included members S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino. Notably, Jun returned to the stage in Los Angeles after nearly three years away, while members Hoshi, Woozi, and Wonwoo were absent due to mandatory South Korean military service.
During the concerts, the group performed showstopping solo talents from the "Happy Burstday" album. The setlist included solo songs such as Dino’s "Trigger," Jun’s "Gemini," Joshua’s "Fortunate Change," and DK’s "Happy Virus." The group also performed "Rock," a song that had been cut from the previous U.S. leg of the tour.
Conclusion
The availability of freebies and promotional offers for SEVENTEEN fans in Los Angeles was concentrated around the dates of October 11 through October 17, 2025. The primary free access opportunities involved the Complex LA pop-up shop (requiring RSVP), the Universal Studios Hollywood singalong party, and the Santa Monica Pier light display. Additional digital and merchandise options were available for purchase online. All physical events were strictly limited to the Los Angeles geographic area.