Super Bowl LIX, scheduled for February 9, 2025, features a matchup between the Philadelphia Eagles and the Kansas City Chiefs. As consumers plan their viewing parties, various brands and retailers have announced promotional offers, free food items, and contests associated with the event. These promotions range from free wings and beverages to pet treats and arcade game credits. The availability of these offers often depends on specific game outcomes, time restrictions, or participation in brand loyalty programs.
Food and Beverage Promotions
Several restaurant chains and food delivery services have structured their Super Bowl promotions around specific game events or order thresholds.
Applebee’s Applebee’s is offering a promotion for Super Bowl Sunday valid only on orders placed through their website or mobile app. Customers who place an online order of $40 or more can receive 20 free boneless wings and a choice of sauce. To redeem this offer, the promo code "SBWINGS25" must be entered at checkout.
Auntie Anne’s For customers enrolled in the Auntie Anne’s Rewards program, the soft pretzel chain is offering an Auntie Anne’s Football Bucket on February 9. Purchase of this bucket generates a $5 off coupon valid for 14 days following the purchase. This specific offer is available exclusively through the Auntie Anne’s Rewards app.
Buffalo Wild Wings Buffalo Wild Wings has an annual tradition triggered by the game going into overtime. If the Eagles and Chiefs enter overtime during Super Bowl LIX, customers can claim six free wings (traditional or boneless) on February 24. This redemption is valid between 2:00 p.m. and 5:00 p.m. local time for dine-in and in-person takeout only.
Chipotle Chipotle is offering free entrées, guacamole, and queso blanco during and after the game. The fast-casual chain plans to give away up to 50,000 free entrées. Eligibility for the free entrée is tied to specific in-game events, such as a team converting on a fourth down or scoring a two-point conversion. Customers must use a text-to-claim code to redeem the offer.
Starbucks Starbucks has scheduled a "Starbucks Monday" promotion for February 10, the day after the Super Bowl. Starbucks Rewards members can redeem a coupon found in the mobile app for a free tall hot or iced brewed coffee. This offer is valid when placing a mobile order.
Grubhub Grubhub is providing various discounts from February 6 through February 9. No promo code is required for these offers, which include: * $7 off orders of $30+ at Pizza Hut. * A buy-one-get-one deal on six-piece wings with $15+ orders at Popeyes. * 25% off orders of $30+ at 7-Eleven.
Popeyes Popeyes is offering Buy One Get One (BOGO) chicken sandwiches and $5 off Don Julio Tequila on select Uber Eats purchases. These offers are valid through February 9.
Pet Product Promotions
Chewy The online pet retailer Chewy has announced a promotion contingent on the outcome of the game. If the Philadelphia Eagles win Super Bowl LIX, Chewy will release a promo code for 59,000 free pet treats for birds, dogs, and cats. The code will be shared on the Chewy Instagram story and can be redeemed on their website. The code will be available for one week or until supplies run out.
Entertainment and Arcade Offers
Dave & Buster’s Dave & Buster’s is running an "Endless Summer Giveaway" promotion. This is a sweepstakes open to legal residents of the 50 U.S. states and D.C., 17 years or older. No purchase is necessary to enter. The sweepstakes ends on September 2, 2024, at 11:59 ET. Official rules and entry requirements are available on the Dave & Buster’s website.
Additionally, Dave & Buster’s offers a "5 Free Games Promotion," though this is not available at specific locations including Birmingham, AL; Barboursville, WV; Fort Meyers, FL; Gainesville, FL; Kentwood, MI; Greenville, SC; Sevierville, TN; Madison, WI; Memphis, TN; Myrtle Beach, SC; New Orleans, LA; Panama City, FL; Sioux Falls, SD; Albuquerque, NM; Salt Lake City, UT; Syracuse, NY; Oakville, ON; Vaughan, ON; and Lombard, IL.
The brand also offers a promotional party package pricing starting at $22.99 per person (subject to increase), valid at participating locations for dine-in only. This promotion expires on November 5, 2024, and requires booking for events between August 7, 2024, and November 5, 2024. The package includes a choice between Unlimited Game Play, Free Room Rental, or 50% off Teambuilding, contingent on a total party minimum spend of $1,000 prior to tax and gratuity. This offer applies only to new events and is not valid with other promotions.
Political Context Regarding Ticket Access
Historical context regarding access to Super Bowl tickets reveals a distinction between official "freebies" and face-value purchasing. A 2012 report regarding Super Bowl XLVI (played in Indianapolis) highlighted that many South Florida officials chose to avoid accepting free tickets or related perks due to ethical sensitivities and the risk of prosecution for improper gifts.
While some officials purchased tickets at face value (ranging from $1,000 to $1,600 per ticket), others declined to attend entirely to avoid the appearance of impropriety. The report noted that while enforcement of gift disclosure laws has been rare, high-profile prosecutions of officials for failing to report gifts have made public servants more cautious. This historical perspective indicates that while free tickets are offered by organizers, public officials often face restrictions or choose self-imposed bans on accepting them. For the average consumer, access to face-value tickets is generally limited compared to the special access available to officials or insiders.
Conclusion
The Super Bowl LIX promotional landscape offers consumers various opportunities to secure free food, discounts, and contest entries. Key offers are tied to specific game mechanics (Chipotle, Buffalo Wild Wings), loyalty program participation (Auntie Anne’s, Starbucks), or minimum purchase requirements (Applebee’s, Grubhub). Pet owners have a potential win-based offer through Chewy, while entertainment seekers can enter sweepstakes with Dave & Buster’s. Consumers should note the specific validity dates, redemption methods, and geographic restrictions associated with each offer.