Super Bowl Sunday represents one of the highest-consumption food events of the year, with consumers across the United States seeking value-driven options for game-day gatherings. In the Boston area and surrounding regions, multiple restaurant chains, retailers, and food service providers have structured promotional offers, discounted catering packages, and free product incentives to capture this seasonal demand. The promotional landscape includes national brands with local presence, digital-first ordering incentives, and regional specials that require specific redemption actions such as promo codes, mobile app usage, or in-store mentions.
National Restaurant Chains and Takeout Promotions
Several major restaurant chains have deployed targeted Super Bowl promotions that apply to Boston-area locations. These offers primarily focus on bulk ordering, takeout convenience, and bundled meal packages designed for group consumption.
Hooters offers a national promotion allowing customers to order wings in advance for pickup. Guests who collect their orders before 3:00 p.m. on Super Bowl Sunday receive a 20 percent discount voucher for a subsequent visit. Additionally, Hooters offers "Wings to Fly" packages at participating locations, including the AFC Package (50 wings and 4 sauces for $54.75), the NFC Package (70 wings and 6 sauces for $70.50), and the Championship Package (100 wings and 8 sauces for $94.95). These packages are valid at participating locations and require direct contact with local Hooters restaurants to place advance orders.
Applebee's provides a free food incentive tied to delivery orders. Customers who place an order of $40 or more through Applebees.com or the Applebee's mobile app on February 2 can receive 40 free Classic Boneless Wings by entering the promo code FREEWINGS at checkout. This offer is valid only on the specified date and requires digital ordering.
BJ's Restaurant & Brewhouse structures its Super Bowl offerings around large-group catering. Brewhouse Combos and appetizer packages start at $119 and are designed to feed groups of 12 or more. BJ's also offers a coupon providing $10 off orders of $40 or more, valid for dine-in, take-out, or delivery. Additionally, Boston Market offers a $10 discount on catering orders of $150 with code GIFT150, a $25 discount on $250 orders with code GIFT250, and a $50 discount on $500 orders with code GIFT500. These Boston Market promotions are sourced from Offers.com and require online redemption.
Bertucci’s Restaurants feature Game Day takeout deals, including Pizza & Wing combos starting at $29.99. Orders can be placed through Bertucci’s Game Day Deals page. Bob Evans offers a Family Supper To Go for $44, which feeds six to eight people and includes a choice of two homestyle dishes, three sides, and bread. Bojangles provides a 50-piece Chicken Supremes platter for $49.99 on Super Bowl Sunday, packed with 12 sauces; pre-ordering is recommended.
Pizza and Wing Specials
Pizza remains a central component of Super Bowl food promotions. Several brands have introduced specific deals for the event.
Papa John's, Pizza Hut, and Chipotle are mentioned as offering meal deals for the Super Bowl, though specific terms are not detailed in the source material. California Pizza Kitchen offers a rebate promotion: purchasing two multi-serve frozen pizzas before February 11 yields a $7.99 rebate, while buying two single-serve frozen pizzas yields a $4.99 rebate. In-store sweetheart deals are also available through Valentine's Day.
Hungry Howie’s offers a large one-topping pizza for $7.00 when purchasing three pizzas on February 2, valid on carry-out orders. City Slicker Cafe in Somerville, Massachusetts, offers a small cheese pizza for $9.99 (plus tax) for eat-in or take-out on National Pizza Day; customers must mention the promo to receive the discount. 7-Eleven stores participate in Super Bowl promotions, though specific details are not provided in the source data.
Digiorno Pizza has a conditional promotion: if the score of the Big Game is 3-14 or 14-3 at any point, DiGiorno will give away free pizza redeemable on Pi Day (March 14). This offer is contingent on specific game conditions.
Cumberland Farms offers a mobile coupon for $2 off pizza (regularly $7.99) available from February 1 through February 2 by texting "GAMEDAY" to 64827. They also sell a cheesy and crispy crusted pizza for $5.99.
Digital Ordering and Delivery Incentives
Digital food delivery platforms and apps have integrated Super Bowl promotions to drive order volume.
DoorDash offers $5 off McDelivery orders of $15 or more from McDonald's from January 31 to February 2. The promo code TOUCHDOWN must be entered in the DoorDash app. Grubhub maintains a "Perks" section in its app where exclusive offers and loyalty rewards are available for diners.
Insomnia Cookies offers 20 percent off online orders using the code SNACKBOWL20. Amazon offers a free 30-day trial of AmazonFresh, allowing consumers to order chips, dip, frozen wings, and pizza for delivery. Boston Market offers free delivery on online or app orders of $7 or more and catering orders of $60 or more through Super Bowl Sunday, requiring a coupon available via their website.
Regional and Local Freebies
Some promotions are specific to regional markets or local businesses. In Rochester, The Distillery offers a promotion where patrons win free food if the Atlanta Falcons win; eligible customers could get a free meal up to $15 with the purchase of a beverage. Other Rochester businesses mentioned include Papa John's, Pizza Hut, and Chipotle.
In the Boston area, Boston Pizza Cupcakes offers a "super offer" for Super Bowl weekend, though specific details require checking their Instagram or website. City Slicker Cafe’s pizza deal is a confirmed regional offer.
Non-Food Promotions and Freebies
Super Bowl promotions extend beyond food to household goods and snacks.
Kind Snacks is giving away $6 million worth of free bars as an alternative to purchasing a Super Bowl ad. Consumers can sign up for a free bar at www.kindsnacks.com/greatbars, though supplies are limited. Febreze offers a coupon for a free Small Spaces product with the purchase of any Febreze Air Effects product, available in the January 30 P&G newspaper insert or printable at www.pgeveryday.com.
Target offers a free $10 Target gift card when purchasing at least $50 worth of groceries until February 1. Coupons.com provides a rebate for free avocados at Target and Walmart from January 31 to February 3 via the mobile app. Red Lobster offers a "Snack Tackle Claw" for $10 as an add-on to To Go or delivery orders placed on RedLobster.com, and 15 percent off To Go or delivery orders using code LOBSTER14 from January 31 through February 2.
Auntie Anne's offers two free medium drinks with the purchase of any Pretzel Bucket. Sonny's BBQ offers Super Bowl special Grab & Go Kits for $21.99, choosing between 25 smoked wings or DIY sliders.
Sweepstakes and Contests
Aruba tourism is running an Instagram contest through February 5 for a chance to win a free vacation including hotel accommodations and standard airfare. Entries require using hashtags #ArubaMVPlaya and #Sweepstakes and following @arubatourism.
HoneyBaked Ham offers Super Bowl specials on bone-in half hams: under 10 lbs for $39.99 and 10 lbs+ for $49.99, requiring printable coupons. Long John Silver’s mentions a Super Bowl Special without detailing terms. Hickory Tavern offers All You Can Eat Wings for $19.95 during the game.
Conclusion
The Super Bowl promotional landscape for the Boston area and national markets is characterized by bulk food deals, digital ordering incentives, and conditional freebies. Consumers seeking value should prioritize offers requiring promo codes, mobile app usage, or advance ordering to secure discounts. Free product offers are available through brand sign-ups and rebate apps, though many are limited in supply or time-sensitive.