National Coffee Day 2025: Freebies, Deals, and Promotional Offers Across U.S. Brands

Monday, September 29, 2025, marks the annual celebration of National Coffee Day in the United States. This date serves as a focal point for coffee shops, retailers, and brands to promote their products through free samples, discounted offers, and special deals. The event is particularly significant for U.S. consumers seeking to take advantage of promotional opportunities, as participating companies often structure these offers to attract both new and existing customers. The available information from multiple sources indicates a wide range of participating brands across the coffee, convenience store, and food service sectors, with offers varying by location and membership requirements.

The significance of National Coffee Day is underscored by consumer behavior data. A survey from the National Coffee Association, cited in the source material, indicates that 66% of Americans drink at least one cup of coffee daily, an increase of nearly 7% from 2020. The same survey, conducted in June 2025, found that the average coffee drinker consumes approximately 2.8 cups per day. While 36% of coffee drinkers consume the beverage away from home, 82% had coffee at home in the past day. This widespread consumption creates a substantial audience for promotional activities. Furthermore, the Bureau of Labor Statistics reported in August that the average price of a pound of ground roast coffee was $8.87, a 40% increase from $6.31 a year prior. This price increase, attributed in part to weather and tariffs, makes free or discounted coffee offers particularly appealing to consumers managing their budgets.

National Coffee Day 2025: Overview of Participating Brands and Offers

A comprehensive list of brands participating in National Coffee Day 2025 promotions has been compiled from various sources. The offers include free beverages, discounted coffee, and promotional items. It is important to note that participation may vary by location, and consumers are advised to confirm with their local store before visiting. Offers are valid on or around September 29, 2025, unless otherwise specified.

The following brands are confirmed to be offering National Coffee Day deals:

7-Eleven: Loyalty members (7Rewards or Speedy Rewards) can get a free coffee with the purchase of any breakfast sandwich. This offer is valid from September 29 through October 28. Participating stores may have new fall flavors like Pumpkin Spice Iced Cappuccino or Pumpkin Apple Crisp Cold Brew/Latte. The offer is limited to one free drink per day, with a maximum of seven free drinks per month.
7 Brew: Participating locations are offering deals.
Aroma Joe’s: Customers can get a free 16-ounce hot or iced coffee on September 29, while supplies last at participating locations. Rewards members can receive a free 24-ounce hot or iced coffee, valid from September 29 through October 6.
Atlas Coffee Club: Customers can get a free 12-ounce bag of single-origin coffee (ground or whole bean) with any subscription between September 29 and October 1. The code FREECOFFEEDAY is required at checkout, and the customer only pays for shipping ($4.95).
Biggby Coffee: Participating locations are offering deals.
Burger King: Participating locations are offering deals.
Circle K: Participating locations are offering deals.
CC’s Coffee House: Participating locations are offering deals.
Clean Juice: Participating locations are offering deals.
DoorDash: On September 29, DoorDash is offering $6 off Dunkin' delivery orders of $20 or more.
Dunkin' Donuts: Customers can get a free medium hot or iced coffee when they purchase using the Dunkin' app. Additionally, DoorDash offers a $6 discount on delivery orders of $20 or more on September 29.
Dunn Brothers Coffee: Customers can get a free small brewed coffee on National Coffee Day, September 29.
Dutch Bros.: Customers can get two free National Coffee Day car coasters with the purchase of two or more drinks on September 29, while supplies last.
EG America: This operator of convenience stores (including Cumberland Farms, Turkey Hill, Kwik Shop, Loaf’ N Jug, Fastrac, Minit Mart, Quik Stop, Tom Thumb, and Certified Oil) is giving members of its SmartRewards loyalty program a free hot or iced coffee, any size.
Einstein Bros. Bagels: Participating locations are offering deals.
Eight O’Clock Coffee: The coffee roaster is offering 15% off orders of $75 or more on its website through September 30 with code GR8COFFEE. For International Coffee Day (October 1), a 20% discount on orders of $100 or more is available with code GLOBAL, valid through October 3.
Frutta Bowls: Participating locations are offering deals.
Gopuff: Participating locations are offering deals.
Grubhub: Participating locations are offering deals.
Gregorys Coffee: The chain is giving away full-size Protein Buzz plant-based protein coffee drinks on September 29. Customers must download the Gregorys Coffee app and use promo code GAINS.
Honey Dew Donuts: Participating locations are offering deals.
Huddle House: Participating locations are offering deals.
Jack in the Box: Participating locations are offering deals.
Keurig: The brand is offering a 25% off sale on select brewers, beverages, and accessories through September 28 with code COFFEEDAYBLISS. On September 29, Keurig is giving away 100,000 free K-Cup pods. To enter, customers must sign up for Keurig’s email newsletter on September 29 and complete the entry form.
Klatch Coffee: Participating locations are offering deals.
Krispy Kreme: The brand is offering a free cup of coffee and a doughnut on September 29.
La Madeleine: Participating locations are offering deals.
Paris Baguette: Participating locations are offering deals.
Peet’s Coffee: Participating locations are offering deals.
Pilot Travel Centers: Participating locations are offering deals.
Playa Bowls: Participating locations are offering deals.
Scooter’s Coffee: Participating locations are offering deals.
Sheetz: Participating locations are offering deals.
Shipley Do-Nuts: Participating locations are offering deals.
Smoothie King: Participating locations are offering deals.
Starbucks: While the specific deal is not detailed in the provided chunks, Starbucks is mentioned as one of the brands with National Coffee Day deals.
The Coffee Bean & Tea Leaf: Loyalty members can get a BOGO free beverage offer on September 28 (from noon to 6 p.m.) and a $5 large beverage deal on September 29. Both offers are valid in-app only and limited to one-time use.
Verena Street Coffee: Enjoy 25% off all bagged coffee in honor of National Coffee Day. This offer is valid through September 29.
Village Inn: Rewards members can get a free cup of drip coffee daily through September 30. This is an in-app exclusive offer, limited to one per person, per day, per check.
Voodoo Doughnut: Free Brewed Magic Roast with any purchase from 6 a.m. to noon on September 29. Additionally, there is a 20% discount on 12oz bags of Magic Roast, available in-store or online.
Whataburger: Free 16oz hot or iced coffee on September 29. Customizations include sweet cream, vanilla, or caramel.
Ziggi’s Coffee: $1 16oz daily brew, cold brew, or iced coffee on September 29 only.
Aeropress: On September 29, customers can save 10% on all premium colorways devices on the brand’s website and the Williams Sonoma website.
Bean Box Coffee: Customers can get a free 12-ounce bag of coffee when they purchase anything from the brand on September 29 (with code COMMUNITY25!).

Understanding Offer Eligibility and Redemption Processes

The promotional offers for National Coffee Day 2025 involve various eligibility criteria and redemption methods. Consumers must pay close attention to the specific requirements for each brand to successfully claim their freebies or discounts.

Loyalty Programs and App-Based Offers: Many brands require customers to be members of their loyalty program or to use their official mobile application to access deals. For example: * 7-Eleven: Requires membership in 7Rewards or Speedy Rewards. * Dunkin' Donuts: The free medium coffee is available through a purchase made via the Dunkin' app. * Village Inn: The free drip coffee is an in-app exclusive offer for Rewards members. * The Coffee Bean & Tea Leaf: Both the BOGO and $5 large beverage deals are valid in-app only. * EG America: Free coffee is available to SmartRewards loyalty program members. * Gregorys Coffee: Requires downloading the Gregorys Coffee app and using a promo code.

Purchase Requirements: Some offers are contingent on a qualifying purchase: * 7-Eleven: Free coffee requires the purchase of any breakfast sandwich. * Voodoo Doughnut: Free coffee requires any purchase. * Dutch Bros.: Free coasters require the purchase of two or more drinks. * Bean Box Coffee: A free bag of coffee requires a purchase of anything from the brand.

Promotional Codes: Certain online or app-based offers require the use of a specific code at checkout: * Atlas Coffee Club: Code FREECOFFEEDAY for a free bag of coffee (shipping fee applies). * Eight O’Clock Coffee: Code GR8COFFEE for 15% off $75+; code GLOBAL for 20% off $100+. * Gregorys Coffee: Promo code GAINS. * Bean Box Coffee: Code COMMUNITY25!.

Time-Sensitive and Quantity-Limited Offers: Many deals are valid only on September 29, 2025, or for a limited window around that date. Some are also subject to supply limitations: * Aroma Joe’s: Free 16oz coffee is "while supplies last." * Dutch Bros.: Free coasters are "while supplies last." * Keurig: The giveaway of 100,000 free K-Cup pods is a limited-quantity offer on September 29. * AeroPress: The 10% discount is valid on September 29 only. * Atlas Coffee Club: The free bag offer is valid from September 29 to October 1. * Verena Street Coffee: The 25% discount is valid through September 29.

Geographic and Location Variability: The source material repeatedly notes that participation may vary by location. Consumers are advised to check with their local store to confirm that a specific deal is available before making a trip. This is particularly relevant for national chains with franchise models, such as Dunkin' Donuts, Krispy Kreme, and Burger King.

Special Promotions and Product Offers

Beyond standard free coffee, some brands are offering promotions on coffee-related products or unique experiences.

Coffee Subscriptions and At-Home Brewing: * Atlas Coffee Club: The offer of a free 12-ounce bag with a subscription is designed to attract new subscribers. The customer pays only for shipping. * Bean Box Coffee: The offer of a free bag with any purchase encourages customers to try their coffee alongside another product. * Keurig: The 25% off sale on brewers and accessories, followed by a K-Cup pod giveaway, targets consumers interested in at-home brewing systems. * AeroPress: The 10% discount on devices supports the at-home coffee preparation market.

Beverage Add-Ons and Customizations: * Whataburger: The free 16oz coffee allows for customizations including sweet cream, vanilla, or caramel, adding value to the standard offer. * 7-Eleven: The promotion highlights new fall flavors for their coffee beverages.

Non-Coffee Promotional Items: * Dutch Bros.: The giveaway of free car coasters with drink purchases is a non-beverage promotional item. * Dunkin' & Hatch Partnership: Dunkin' has partnered with sleep tech company Hatch to offer a "Brew and Renew" alarm with Dunkin' coffee sounds and a pink-and-orange color scheme on Hatch devices. This is part of a Hatch+ premium content subscription, which includes a free 30-day trial with a new Restore device. This represents a cross-promotional offer beyond a simple free coffee.

Food Pairings: * Einstein Bros. Bagels: While specific details are not provided in the chunks, its inclusion in the list suggests potential deals involving bagels and coffee. * Village Inn: The free drip coffee offer is noted in the context of the brand's breakfast offerings.

Consumer Considerations for National Coffee Day

When participating in National Coffee Day promotions, consumers should be aware of several factors to ensure a smooth experience.

Verification of Participation: As stated in multiple sources, it is essential to check with the local store to confirm participation. This is due to the franchise model of many chains, where individual owners may choose not to participate in a national promotion.

Understanding Offer Limitations: Many offers have strict limitations, such as one per person, per day, or per check. For example, the 7-Eleven offer is limited to one free drink per day and seven per month. Consumers should read the terms carefully to avoid disappointment.

Membership Requirements: Some of the best deals are reserved for loyalty program members. Consumers who are not already members may need to sign up in advance. For instance, 7-Eleven requires membership in 7Rewards or Speedy Rewards, and EG America requires SmartRewards membership.

Timing of Offers: While National Coffee Day is on September 29, some deals start earlier or extend beyond that date. For example, 7-Eleven's offer runs through October 28, and Village Inn's free coffee is available through September 30. Consumers should plan accordingly.

Online vs. In-Store Offers: Some deals are exclusively available online or through apps, while others are in-store only. The Coffee Bean & Tea Leaf's offers are in-app only, and Atlas Coffee Club's offer is online. In contrast, Voodoo Doughnut's free coffee requires an in-store purchase.

Conclusion

National Coffee Day 2025 presents a significant opportunity for U.S. consumers to access free coffee, discounted beverages, and promotional products from a wide array of brands. The event is driven by both consumer demand, as evidenced by high daily coffee consumption rates, and the economic context of rising coffee prices. The offers detailed in the source material range from simple free coffees with purchase to more complex promotions involving loyalty programs, app-based redemptions, and limited-quantity giveaways.

The key to successfully navigating these promotions lies in understanding the specific eligibility criteria, redemption processes, and limitations associated with each offer. Consumers are advised to verify participation with local stores, join relevant loyalty programs in advance, and pay close attention to offer expiration dates and quantity limits. By doing so, they can maximize the value of National Coffee Day deals and enjoy their favorite beverage at a reduced cost or for free.