Each year on July 11, the convenience store chain 7-Eleven celebrates its birthday with a nationwide promotion offering customers a free small Slurpee. This tradition, which began in 2002, has become a significant event for consumers seeking no-cost beverage samples and promotional offers. The core offer has remained consistent for over two decades: a free 12-ounce Slurpee drink available at participating locations. In recent years, the promotion has expanded to include additional perks for loyalty members, exclusive merchandise, and innovative limited-time items. This article details the specifics of the 7-Eleven Day promotion, including eligibility, redemption processes, and other available deals, based exclusively on information from the provided source materials.
The Core Free Slurpee Offer
The fundamental component of the 7-Eleven Day promotion is a free small Slurpee for all customers. According to multiple sources, this offer is valid on July 11 at participating 7-Eleven, Speedway, and Stripes locations nationwide. The free drink is a 12-ounce Slurpee, and while stores rarely run out of the product during the promotion, it is advised that customers plan accordingly as supplies are limited and availability is while supplies last. The specific hours for redeeming the free Slurpee are from 11 a.m. to 7 p.m. on July 11. All approximately 7,800 7-Eleven stores participate, along with Stripes and Speedway stores.
Enhanced Perks for Loyalty Members
For members of 7-Eleven's loyalty programs (7Rewards or Speedy Rewards), the promotion offers additional benefits. On July 11, loyalty members can scan their rewards information at store checkout to activate a coupon for a second free small Slurpee. This coupon is valid for redemption anytime through July 31 of the same year. The coupon must be activated on July 11 to be valid for the extended period.
Furthermore, loyalty members at select locations have access to a unique promotional item: "Tongue-toos." These are described as temporary tongue tattoos that are activated by a Slurpee drink. The tattoos are designed to reveal the Slurpee logo in blue, green, red, or purple upon contact with the drink. The "Tongue-toos" are available at select 7-Eleven and Speedway locations, and the specific participating stores are listed on 7-Eleven's official website. This promotion is noted as a first-of-its-kind offering from the chain.
New Product Launches and Merchandise
The 2025 promotion also coincides with the debut of a new Slurpee flavor: Mountain Dew Infinite Swirl. This limited-edition flavor is available in both Slurpee and Big Gulp drink varieties. To complement the flavor launch, 7-Eleven is releasing a limited-edition Slurpee cup on July 11, designed to celebrate the variety of flavor combinations customers can create.
In addition to beverage offers, 7-Eleven makes its official birthday merchandise available for purchase. The "Birthday Collection capsule" is sold through 7Collection™, the retailer’s official online merchandise shop. This allows customers and fans to purchase branded apparel and other items to show their pride for the chain.
Eligibility, Participation, and Redemption Details
Participation in the free Slurpee offer is open to all customers, with no membership requirement. However, the enhanced perks—specifically the second free Slurpee coupon and the "Tongue-toos"—are exclusively for loyalty program members. The loyalty programs are free to join, and membership is typically required to access these additional benefits.
The redemption process for the free Slurpee is straightforward: customers need to visit a participating store between 11 a.m. and 7 p.m. on July 11 and request a small Slurpee. For the loyalty member coupon, members must scan their rewards information at checkout on July 11 to receive the coupon, which is then valid for use before July 31.
The "Tongue-toos" have a more specific redemption process. They are activated by a Slurpee drink, meaning the customer must first obtain a Slurpee (presumably the free one or another purchased Slurpee) and then apply the tattoo to their tongue. The activation is a physical process where the color of the tattoo is revealed by the drink. The availability of this item is limited to select stores, so customers should check 7-Eleven's website for the nearest participating location.
Context and Historical Significance
The 7-Eleven Day promotion has been running annually since 2002, marking the chain's birthday. The Slurpee itself is a signature product for 7-Eleven, having been introduced in 1966, and has become synonymous with the brand. Over the years, the core free drink offer has remained unchanged, but the promotion has evolved to include more diverse perks, merchandise, and innovative items like the "Tongue-toos" to enhance customer engagement and loyalty.
Conclusion
7-Eleven's annual Slurpee Day on July 11 provides a consistent, nationwide opportunity for consumers to receive a free 12-ounce Slurpee. The promotion has expanded to include significant added value for loyalty program members, such as a second free Slurpee redeemable for several weeks and exclusive temporary tongue tattoos. The event also serves as a platform for launching new products, like the Mountain Dew Infinite Swirl flavor, and selling official merchandise. Customers interested in maximizing the benefits should consider joining the 7Rewards or Speedy Rewards program to access the full range of offers, and should check 7-Eleven's official website for details on participating locations for the "Tongue-toos" promotion.