DesiDime operates as a community-driven social platform focused on sharing deals, coupons, and shopping information. Founded in 2010 by cousins Mehul Jobanputra and Jimish Jobanputra, the platform was created to provide a space for users to collaborate, make friends, and share information to make the best shopping decisions. Based in Mumbai, Maharashtra, DesiDime generates an annual revenue of $5.8 million and employs a team to support its operations in the marketing services and e-commerce sectors.
The core functionality of DesiDime revolves around a user base known as "Dimers." These deal-savvy members actively find and share deals and coupons from a wide range of products and stores. The platform emphasizes community interaction, where all posted offers are subject to votes and feedback from the entire community. This collaborative filtering process helps identify the truly best offers, which are then designated as "FrontPage Deals" and featured on the homepage for users to access while they last.
DesiDime provides a mobile application for Android users, described as a free app that simplifies online shopping. The app aggregates the latest, updated, and relevant coupons and deals from over 2,000 online shopping websites. It leverages a powerful online community of over 10 lakh (1 million) shoppers who post, review, and rate offers from various e-commerce sites. This collective intelligence aims to surface the latest, active, and sometimes hidden deals and coupons.
Users can navigate the platform by browsing deals and coupons categorized by shopping type or location, or by searching for specific preferences. Additionally, DesiDime hosts an active online community on forums where members discuss a variety of topics including hot deals, daily deals, freebies, contests, and reviews of products and online shopping websites.
In terms of specific promotional offers, the source material provides mixed information regarding the availability of discount codes. One source indicates that DesiDime very rarely issues promotional discount codes for its own platform. However, other data points suggest the presence of various coupon codes. For instance, DesiDime is listed as a popular brand in the discount code industry, with consumer web searches for "Desidime codes" occurring frequently.
Reports on the number of available codes vary. One source mentions three verified discount codes with a total of 16 codes listed, offering an average shopper savings of 23.1% and a best discount of $300 off. Another source lists specific unverified codes, such as "Get Rs 2000 on Select Products," "Up To 10% Off Ustraa Neem and Charcoal Facewash," and "$375 Off Ajio." It is important to note that these codes are marked as unverified in the source material. The source also mentions that DesiDime rarely issues promotional discount codes, which creates a contradiction regarding the frequency and availability of such codes.
DesiDime also offers a Frontline Worker Discount, providing savings of up to 30% off for nurses, healthcare workers, or other essential or front-line workers. This indicates a specific eligibility criterion for a discount program.
Regarding the broader ecosystem of deal sites, DesiDime has engaged in strategic partnerships. It joined hands with Pepper.com, an international social commerce network. This collaboration aims to provide users with new tools at a faster rate and a global level, enhancing the shopping experience. The partnership allows DesiDime to gain global insights from other platforms in the network to ensure an optimum social shopping experience for its users. Pepper.com focuses on deal-sharing where users share insights, tips, and vote on the best deals without interruptive marketing.
The platform also faces competition from other deal-hunting websites in the Indian market, such as Deals Freak, SaveMyRupee.com, CashKaro, Coupon Dunia, Cubber, Groupon, and FreeKaaMaal.com. These platforms offer similar services, including cashback, coupons, and deals across various categories.
DesiDime's revenue model appears to be based on the competitive online coupons and promo codes industry, where it sells bigger ticket items or higher-priced products or services. The platform competes with top coupon sites like Groupon, Restaurant.com, and Clipp.com.
Conclusion
DesiDime functions as a significant community-driven platform for online shopping deals and coupons in India. It relies on a large user base to curate and verify offers, featuring the best community-vetted deals on its homepage. While the availability of specific discount codes is subject to conflicting reports, the platform does offer targeted discounts such as the Frontline Worker Discount. DesiDime has expanded its reach through international partnerships, aiming to provide a global social commerce experience. For consumers seeking to save money through community-shared deals and coupons, DesiDime offers a structured environment to find and discuss shopping opportunities.