The provided source material focuses on free resources related to product launch strategies and seasonal printables, rather than traditional consumer free samples or mail-in programs. The available information centers on content marketing, email sequences, and downloadable digital assets. This article synthesizes the specific details found in the source documents regarding these freebies and the associated marketing advice.
Freebies and Digital Resources
The source material identifies several specific free resources available to users. These are primarily digital assets designed to assist with business operations or seasonal celebrations.
Product Launch Resources
Elli Runkles offers a free guide regarding product launch email sequences. According to the source, this guide is available via links included in the content. The guide appears to be intended for entrepreneurs and business owners looking to improve their sales copy and email marketing strategies during a product launch.
Seasonal Printables
A round-up of New Year's Eve free printables is mentioned, featuring contributions from various creators. The source notes that these printables are designed to be "timeless," with minimal inclusion of specific years, allowing for reuse. Specific sources of printables listed include: * Lia Griffith: Requires a subscription to the blog to access downloads. * Paging Supermom: Offers multiple links to printable resources. * Piano Song Download: Provides the lyrics to "Auld Lang Syne." * Pink When: Offers three free printable signs. * Happiness Is Homemade: Provides a party hat template for children to color. * Alice & Lois: Offers a printable reflections party game. * Stephanie Creekmur for Pizzazzerie: Provides champagne flute tags. * The Cofran Home: Features several DIY ideas. * The Idea Room: Offers a "Mad Libs" style game for New Year's Eve. * The 36th Avenue: Provides tags and ideas for a New Year's Day breakfast.
Additionally, Source [4] mentions "three free printables from ellinée" specifically for gift wrapping. These are categorized under Christmas-themed posts and are intended to assist with holiday preparations.
Product Launch Strategies
A significant portion of the source material is dedicated to strategies for writing effective product launch email sequences. This advice is provided by Elli Runkles, identified as a sales strategist and copywriter.
Email Sequence Structure
The recommended sequence for a product launch includes specific types of emails sent over the "open cart period." * Announcement Email: Sent on the first day of the launch. This email should notify subscribers of the launch. If a webinar, challenge, or recap was part of the pre-launch, that content should be included before transitioning to the announcement that the product is available. * Detail-Oriented Emails: Sent over the following days to help subscribers understand the product thoroughly, enabling them to make a purchasing decision. * Benefit-Driven Emails: One or two emails should focus on how the product solves specific pain points or creates desired results. These should be as specific as possible. * Origin Story: Sharing a compelling origin story regarding the business or the product is recommended to connect with the audience.
Subject Line Strategies
To ensure emails are opened, the source suggests several approaches to writing subject lines: * Results-Driven: Focusing on the results the audience desires. * Personality-Driven: Incorporating brand personality, which can be effective for engaged email lists. This might include controversial or non-normative phrasing to stand out in the inbox. * A/B Testing: Utilizing A/B testing features provided by email service providers (ESPs) like ConvertKit. This involves sending two subject lines to a small percentage of the audience (e.g., 15%) and then sending the winning subject line to the remainder of the list.
Copywriting Approach
Elli Runkles emphasizes the distinction between sales copy and traditional content copy (like blog posts). Sales copy is defined as writing with the specific purpose of selling something. The strategy focuses on empathy and conversion, aiming to understand what the audience needs to hear to become excited about a product.
Background on Elli Runkles
The source material provides background information on Elli Runkles, the creator of the freebies and strategies discussed. * Professional Role: She is a sales strategist and copywriter who works with online coaches and creative entrepreneurs. Her focus is on helping clients write copy that connects with their audience and drives sales. * Entrepreneurship Journey: Runkles always intended to own a business. She moved to Spain after college to avoid the typical corporate 9-to-5 lifestyle. She initially planned to stay for one year but remained for five, engaging in freelance work which eventually led to starting her business. * Business Philosophy: She teaches clients to focus on empathy and conversion to help them achieve their business goals.
Other Entrepreneurial Contexts
While not directly related to free samples, the source material includes anecdotes about entrepreneurship that provide context for the type of audience seeking these freebies. * Claire McDowell: A water polo player who developed an entrepreneurial spirit in Miami by selling ice cream pies made with her grandmother. She initially gave them away for free to classmates but realized this cut into her profit margin. She then created a business model, hung flyers at school, and sold the pies for $12 each. * Georgia Bogle: A former child star who transitioned to sports and entrepreneurship.
Conclusion
The available source material does not contain information regarding traditional consumer free samples, promotional offers, or mail-in programs for physical products. Instead, it details free digital resources and marketing strategies. The primary freebie identified is a guide on writing product launch email sequences by Elli Runkles. Secondary freebies include a collection of New Year's Eve printables and gift wrapping printables. The strategies discussed focus on email marketing, subject line optimization, and the use of origin stories to drive product sales. These resources appear targeted at entrepreneurs and individuals involved in digital content creation rather than consumers seeking physical samples.