Sephora continues to provide multiple avenues for consumers to receive free samples, gifts, and promotional items, both online and in-store. The retailer's freebies are available through various structured programs, including loyalty rewards, purchase incentives, and in-store services. Access to these offers typically requires enrollment in the Beauty Insider loyalty program, which is free to join. Key freebie opportunities include free samples with every online order, birthday gifts, gift-with-purchase promotions, and complimentary in-store beauty services.
Free Samples with Online Orders
Sephora offers two free samples with every online order, regardless of purchase amount. According to the retailer, these samples often include items from luxury brands such as Tom Ford, Kerastase, Bobbi Brown, or Dior. This allows customers to test products before committing to a full-size purchase. The available samples are displayed on the Sephora Samples page during the checkout process. There is no minimum purchase required to receive these samples, and they are available to all customers placing online orders.
In-Store Free Samples
Customers visiting physical Sephora locations can request free samples of makeup, skincare, and perfumes. Sephora associates are generally able to provide small take-home jars or spray vials of products upon request, subject to availability. This service is offered without a purchase requirement. Customers are encouraged to ask associates for samples if they are unsure about a product.
Beauty Insider Birthday Gifts
Sephora's Beauty Insider program provides a free birthday gift to members during their birth month. This offer is available to all tiers of the loyalty program (Insider, VIB, and Rouge). In 2025, members can choose from brands including Makeup By Mario, Laneige, Summer Fridays, amika, Kérastase, and Juliette Has A Gun. Later in the year, exclusive offerings from Burberry and Kayali will be added to the selection.
Redemption is possible in-store at Sephora or Sephora at Kohl’s locations, or online with a minimum purchase of $25. For VIB and Rouge members, additional exclusive options are available. From January through March 2025, birthdays include access to two exclusive Skinfix options, with selections rotating throughout the year.
Gift-with-Purchase Promotions
Sephora frequently runs gift-with-purchase promotions for Beauty Insider members. One current offer provides a free Signature Mini Puffy Bag with any $75 purchase, while supplies last. To redeem, members must sign in to their Beauty Insider account and use the coupon code PUFFYBAG at checkout. This promotion also includes free shipping for Beauty Insider members.
Additionally, Sephora offers discount codes for members during select events. For example, during certain sales periods, Rouge members may save 20% off, VIB members save 15% off, and Beauty Insider members save 10% off when using specific codes.
Free Perfume Full-Size Bottle
Sephora offers a program that allows customers to receive a free full-size perfume bottle. By purchasing a Sephora perfume sampler set, customers receive a scent certificate. This certificate can be redeemed at a local Sephora store for a full-size bottle of the customer's favorite perfume from the set. The value of the full-size bottle can be up to $95. The sampler set must be ordered online, and the certificate must be redeemed in-store.
Complimentary In-Store Services
Sephora locations offer complimentary beauty services, including mini makeovers and skincare treatments. These services are often available during store events or grand openings. For example, during a grand opening event, Sephora offered complimentary 20-minute makeup how-tos (such as Quick Lip, Lash & Dash, and Find Your Foundation) and 30-minute skincare treatments (such as masks and peels). These services are typically available without an appointment, though some locations may allow pre-booking for certain advanced services.
Savings Events and Discounts
Sephora holds Savings Events for Beauty Insider members, offering discounts on purchases. During these events, members can save up to 30% off products, depending on their tier status. These events are a key opportunity for members to purchase products at a reduced price.
How to Access Freebies
To maximize access to Sephora freebies, consumers should: * Join the free Beauty Insider loyalty program. * Check the Sephora Samples page when shopping online to select two free samples at checkout. * Ask Sephora associates for in-store samples of products of interest. * Claim the annual birthday gift during the birth month. * Monitor for gift-with-purchase promotions and use required codes. * Participate in perfume sampler sets to redeem for a free full-size bottle. * Attend in-store events for complimentary mini-makeovers and skincare services.
Conclusion
Sephora has not done away with freebies; rather, it maintains a robust system of free offers accessible through its Beauty Insider program and in-store services. Free samples are available with every online order, and in-store samples can be requested without purchase. The retailer provides a free birthday gift annually, runs gift-with-purchase promotions, and offers a pathway to a free full-size perfume via sampler sets. Complimentary beauty services are also available at physical locations. Consumers can access these benefits by joining the free loyalty program and engaging with Sephora's online and in-store offerings.