Ulta Beauty's Rewards program offers members an annual birthday gift, a promotional perk available during the member's birth month. The program provides a selection of free beauty products, with specific eligibility rules, redemption methods, and limitations detailed in promotional materials and user reports. The birthday gift is exclusively for members of the Ulta Beauty Rewards program, which is free to join. To qualify, members must have their birth date and email address added to their profile by the 8th of their birthday month. The birthday gift is typically distributed via a coupon code sent to the member's email or through the Ulta app early in the birthday month. Members can then redeem the gift either in-store or online during that same month, while supplies last.
The Ulta birthday gift is described as a selection of sample or deluxe-sample beauty items. Sources indicate that members can typically choose from approximately six options, which may include travel-size skincare, hair care, and makeup products. Specific product examples mentioned for the 2026 year include travel-size Olaplex No.7 Bonding Hair Oil, travel-size Peach & Lily Ginger Melt Oil Cleanser, and a deluxe sample of the Curl Goddess Mascara from Lancôme. The availability of specific products may vary, and some options may run out of stock before the end of the month.
All members of the Ulta Beauty Rewards program are eligible for the birthday gift, regardless of their membership tier. This includes regular, Platinum, and Diamond members. However, Platinum and Diamond members receive an additional birthday perk: a $10 coupon for use in-store or online during their birthday month. The Platinum tier is achieved by spending $500 at Ulta within a year, while Diamond status requires spending $1,200 annually.
Redemption of the birthday gift requires the coupon code provided by Ulta. For in-store redemption, members must present the coupon (printed or on their phone) at checkout. For online redemption, the coupon code must be applied in the designated field at checkout on Ulta.com or via the mobile app. It is important to note that the birthday gift is a separate offer from the free shipping threshold. If a member is not placing an additional order that meets the $35 free shipping minimum, a $6.95 shipping fee will apply to the online order containing only the birthday gift, diminishing its value as a truly free item.
The birthday gift is available only during the member's birth month. The coupon typically arrives early in the month, on or around the 1st. If a member's birth date is not entered in their profile by the 8th of their birthday month, they may not receive the coupon in time. Supplies of the birthday gifts are limited, and some users report that in-store gifts can run out within the first week of the month. Therefore, it is recommended to redeem the gift earlier in the month to ensure availability. The birthday gift cannot be picked up at Ulta at Target locations, as those mini-shops are not stocked with the free birthday gifts.
One gift per member per year is the standard policy. The program is designed as a reward for loyalty and is not automatic; joining the Rewards program and ensuring profile information is correct are necessary steps for eligibility. The birthday gift is part of a broader set of birthday month perks for members, which also include double points on select products.
Conclusion
The Ulta Beauty Rewards birthday gift program is a structured promotional offer that provides members with a free selection of beauty samples or deluxe samples during their birth month. Eligibility is contingent on joining the free Rewards program, providing accurate birth date information by the 8th of the birthday month, and being an active member. While all members qualify for the gift, Platinum and Diamond members receive an additional $10 coupon. Redemption can be completed online or in-store, but supplies are limited and may deplete quickly. Members should be aware of potential shipping fees for online-only orders and the inability to claim the gift at Ulta at Target locations. The program is a consistent annual perk, with specific product offerings varying by year.