Buying a new car is a significant financial decision, and the process can often feel overwhelming for U.S. consumers. However, beyond the sticker price and financing terms, there is an additional layer of value that can be unlocked through strategic negotiation. Dealerships frequently have the discretion to include a variety of complimentary items, services, and upgrades to sweeten the deal and close a sale. Understanding which freebies are available and how to request them effectively can lead to substantial savings and a more satisfying ownership experience. This guide details the specific complimentary items consumers can request when purchasing a vehicle, based on current dealership practices and industry insights.
Understanding Dealership Incentives
Car sales professionals are trained to maximize profit, but they are also motivated to move inventory and meet sales quotas. When a potential buyer shows hesitation or is on the verge of finalizing a purchase, dealerships are often willing to add one or two extras to secure the deal. Claremont Toyota, a Toyota dealer in Claremont, California, emphasizes that it is important for buyers to find out what freebies a dealer offers before deciding to purchase a vehicle. The more freebies a buyer secures, the more they save in the long run. These complimentary items range from practical necessities to luxury add-ons that enhance the driving experience.
Essential Service and Maintenance Compliments
One of the most valuable categories of freebies involves service and maintenance. Most car dealers can offer free service and maintenance for new cars for a limited period. Some dealerships may offer 2 to 3 years of free Preventive Maintenance Service (PMS), while others may cover the first 1,000 km and/or 5,000 km check-up. This can represent a significant cost saving, as routine maintenance can run between $30 and $350 depending on the service required. It is in the dealership's best interest for the cars they sell to be well-maintained, as this earns them a reputation for selling solid vehicles. Many dealerships offer these plans similarly to extended warranties, but buyers should be sure to ask for them to be included at no extra cost.
Fuel and Delivery Perks
A classic dealership perk that remains highly sought after is a full tank of gas. While this used to be a standard offering, it is now provided by only some dealerships. If a dealer does not initially offer a full gas tank with the purchase, buyers are likely to receive this freebie if they simply ask. The thrill of driving a new car can be dampened by the immediate need to find a gas station, so securing a full tank ensures the buyer can enjoy their new vehicle right away. Additionally, some dealerships may offer complimentary car detailing services. Detailing a car can cost between $50 and $150, and buyers should not assume the car will be professionally cleaned before delivery. Requesting this service ensures the vehicle is in pristine condition upon pickup.
Protection Treatments
Protecting the vehicle’s exterior and interior is a priority for many owners, and dealerships can often provide these treatments for free.
Fabric and Upholstery Protection
Automotive upholstery endures heavy use, from muddy hiking boots to spilled beverages. Fabric protection treatments are a valuable extra to ask for, as they help keep the car looking new. This is particularly important for preserving the vehicle's resale value.
Rust Protection
Rust protection is a smart investment for any vehicle. It keeps a brand-new car looking great and extends the life of a pre-owned vehicle. While it should ideally be offered automatically for used cars, buyers of brand-new vehicles should not hesitate to ask for this treatment. It is considered a must-have in high-rust areas or climates where roads are treated with salt during winter.
Paint and Exterior Care
A car care kit is another important item to have. These kits typically contain cleaning equipment and products that can cover up dents and scratches. Car care products can renew dull and fading paint, restore wax, and remove fine scratches and rust—tasks that household cleaners cannot handle. Persuading a dealership to include a complimentary car care kit can help maintain the vehicle's aesthetic appeal.
Accessories and Add-Ons
Dealerships often have access to various accessories that can be added to a vehicle. Many of these are easily overlooked but provide significant utility and value.
Floor Mats
Floor mats are a critical accessory that is frequently overlooked. Even when purchasing a brand-new car valued at $20,000, floor mats are often an add-on and not included in the manufacturer's window sticker. If they are not listed, they must be purchased separately, typically costing between $20 and $150. Floor mats protect carpets and upholstery from spills, mud, and daily wear, helping to preserve the vehicle's interior condition and future resale value.
Navigation Systems
Although smartphone integration has largely replaced standalone GPS units, many dealerships still have extra navigation systems in stock. These systems do not consume mobile data and do not rely on an internet connection, making them useful in rural areas with poor connectivity. Since demand for these units has decreased, dealerships are often willing to throw one in for free if requested.
Keys and Fobs
Having an extra set of keys is a practical necessity for many owners, especially those who share a vehicle with family members. It also serves as a backup in case keys are locked inside the car. While standard keys are easier to duplicate, modern keyless entry fobs are expensive to replace. Buyers should ensure they leave the lot with two sets of keys or fobs, emphasizing the importance for safety and daily convenience.
Tires
For used vehicles, ensuring the tires are roadworthy is critical. Buyers should inspect the tires and mention that they will be taking the car to a mechanic for a check-up before finalizing the purchase. If the tires appear bald or unbalanced, the dealership may be motivated to replace them to avoid liability for potential accidents. While new cars generally come with adequate tires, the condition of tires on pre-owned models is a valid point of negotiation.
Timing and Strategy for Requesting Freebies
Knowing what to ask for is only half the battle; timing is equally important. The best time to ask for complimentary items is when the buyer is ready to sign the paperwork but expresses a final moment of hesitation. This signals to the salesperson that a small concession could close the deal. It is advisable to ask for specific items rather than general discounts, as dealerships often have more flexibility to add services or accessories than to lower the vehicle's price.
Buyers should also research the specific dealership beforehand to see what standard freebies they advertise. Some dealerships may have specific promotions that include a full tank of gas or a maintenance package. Being informed allows the buyer to ask for items that might not have been initially mentioned.
Conclusion
Purchasing a new car does not have to be a transaction limited to the sticker price and financing terms. By understanding the types of freebies available and strategically requesting them, buyers can significantly enhance the value of their purchase. From practical items like floor mats and spare keys to essential services like rust protection and maintenance packages, these complimentary additions can save money and improve the overall ownership experience. Being prepared, asking at the right time, and focusing on items that add real value are the keys to driving away with not just a new car, but a better deal.