Each year on July 11, 7-Eleven celebrates its founding with a nationwide promotional event known as Slurpee Day, offering customers a complimentary small beverage. The 2025 iteration of this tradition introduces additional incentives for loyalty program members, including an extra free Slurpee, limited-edition merchandise, and a digital discount for delivery orders. This event provides a significant opportunity for consumers to access free products and savings, particularly within the food and beverage category. Understanding the specific offers, eligibility requirements, and redemption processes is essential for maximizing the benefits available on this day.
The core promotion, established in 2002, provides all customers with a free 12-ounce Slurpee at participating 7-Eleven, Stripes, and Speedway locations on July 11, while supplies last. This offer is available at approximately 7,800 stores nationwide. Although stores rarely deplete their Slurpee inventory during the promotion, the possibility exists, making timely visits advisable. Beyond this foundational freebie, 7-Eleven has expanded its offerings in recent years to include additional perks for loyal customers, such as merchandise and digital discounts. For 2025, the chain is introducing "Tongue-toos," a first-of-its-kind temporary tongue tattoo activated by a Slurpee, available at select locations. Furthermore, a promotional code provides a $7.11 discount on orders of $20 or more through the 7NOW Delivery app on July 11. Loyalty members who scan their rewards information on Slurpee Day will also receive a coupon for an additional free small Slurpee, valid for redemption until July 31.
The 7-Eleven loyalty program, known as 7Rewards, is central to accessing many of the enhanced offers. Customers can join 7Rewards using the 7-Eleven app, which is available for both iOS and Android devices. The program allows members to collect points on purchases and redeem them for free items, including food and drinks. On Slurpee Day, members who scan their rewards information at the store activate a coupon for an extra free small Slurpee. This coupon must be redeemed by July 31. Additionally, members of 7Rewards and the Speedway loyalty program, Speedy Rewards, can obtain the "Tongue-toos" tattoo set at select 7-Eleven and Speedway locations on July 11. The availability of these tattoos is limited to specific stores, and their locations are listed on 7-Eleven's official website.
For customers unable to visit a physical store on July 11, 7-Eleven offers a digital alternative. On July 11 only, customers can receive $7.11 off a purchase of $20 or more by using the promo code 711DAY in the 7NOW Delivery app. This promotion provides a financial incentive for using the chain's delivery service during the event. In addition to these primary offers, 7-Eleven is also running an in-app game through its and Speedway's app, offering customers the chance to win $5,000 daily. Furthermore, the chain is re-introducing the Mountain Dew Infinite Swirl flavor—a blue pineapple-berry blend—in Big Gulp and Slurpee form, as well as in 20-ounce bottles, for a limited time.
The "Tongue-toos" are a novel addition to the 2025 Slurpee Day festivities. These temporary tongue tattoos are designed to be activated by a Slurpee. The process involves drinking a Slurpee, placing the tattoo on the tongue, and waiting for the color to transfer. The tattoos are shaped like the Slurpee "S" and come in four colors: blue, green, red, and purple, inspired by the stains Slurpee drinks often leave on the tongue. This promotional item is available to members of 7Rewards and Speedy Rewards at select 7-Eleven and Speedway locations. The company has highlighted this as a unique way to celebrate the brand and the day, marking a new addition to its promotional tactics.
Customers interested in commemorative merchandise can shop the store's Birthday Collection capsule from 7Collection™, 7-Eleven's official online merchandise shop. This collection is available for those who wish to purchase items celebrating the brand's birthday, separate from the free in-store offers.
To summarize, 7-Eleven Day 2025 presents a multi-faceted promotional event centered on the free 12-ounce Slurpee. The event's value is significantly enhanced for participants in the 7Rewards and Speedy Rewards loyalty programs, who gain access to an additional free Slurpee, limited-edition "Tongue-toos," and eligibility for the in-app game. All consumers can benefit from the $7.11 discount on delivery orders using the specified promo code. Planning is recommended, as the "Tongue-toos" are available only at select locations and the free Slurpee supply is finite. Engaging with the 7-Eleven app is crucial for accessing the full range of offers, particularly for loyalty members seeking to redeem coupons and participate in exclusive promotions.