Jack Daniel's, a brand under Brown-Forman, engages with consumers through various promotional activities, including sweepstakes and a reported mailing list program. These initiatives provide opportunities for U.S. residents to receive branded merchandise or enter for a chance to win prizes. The available source materials detail two specific sweepstakes and a user-reported method for receiving free items. All promotional activities are governed by strict eligibility criteria and official rules.
Jack Daniel's Mailing List Program
According to a user report on a community forum, Jack Daniel's operates a mailing list that distributes free promotional items to registered participants. The process involves signing up on the brand's website. To participate, an individual must provide their name and address. A critical step is to indicate permission to receive postal mail by selecting "yes" for the option to "receive postal mail from us." The user reported receiving items such as a metal keyring, a leather wallet, and a gift case for a whisky bottle. The user also noted that items may be sent every few weeks and that it could take a couple of weeks to begin receiving them after registration.
It is important to note that this information is derived from a forum post. While the user describes a positive experience, this source is not an official brand communication. The official terms and conditions or sign-up page for this specific mailing list program are not provided in the source materials. Therefore, the availability, current status, and official rules of this program cannot be verified through the provided data.
Jack Daniel's Game Day Giveaway Sweepstakes (Florida)
Brown-Forman's legal department published official rules for the "Game Day Giveaway Sweepstakes," a promotion specific to residents of Florida.
Eligibility and Period:
The sweepstakes was open to legal residents of the United States who were at least 21 years old and resided in Florida. The sweepstakes period ran from January 1, 2025, at 12:00 a.m. ET to February 28, 2025, at 12:00 a.m. ET.
How to Enter:
Participants had two methods to enter:
1. Text Messaging: Send the letters "JDGAMEDAY" to 68405 from a wireless phone capable of two-way messaging. Entrants would receive a link to a form that must be completed for entry. Standard text messaging rates from the wireless carrier applied.
2. Online: Visit the official website at www.jackdaniels.com/en-us/gamedaygiveaway-MIA and complete the online form.
A limit of one entry per day, per person, was enforced regardless of the entry method.
Prize and Winner Notification:
The official rules do not specify the prize in the provided text. Winner notification was scheduled for on or after March 3, 2025. Potential winners were notified by text message, phone, and/or email and had two days from the date of notice to accept the prize. If a winner did not accept within this period, they may forfeit the prize, and an alternate winner may be selected. Proof of identification and age verification were required. All federal, state, and local taxes on prizes were the sole responsibility of the winner. Non-cash prizes could not be redeemed for cash value.
Privacy:
Any contact information or other data submitted in connection with the sweepstakes would be used according to Brown-Forman’s privacy policy.
Jack Daniel's Big Game Giveaway Sweepstakes (Ohio)
A separate promotional contest, the "Big Game Giveaway," was conducted for residents of Ohio.
Eligibility and Period:
This sweepstakes was open to legal residents of the United States who were at least 21 years old and resided in Ohio. The sweepstakes period ran from February 1, 2025, at 8:00 a.m. ET to March 31, 2025, at 5:00 p.m. ET.
How to Enter:
Participants could enter by:
1. QR Code: Scanning a QR code that linked to the competition site and completing the required form.
2. Online: Visiting the official website at https://www.jackdaniels.com/en-us/game-OH and completing the online form.
A limit of one entry per day, per person, was enforced.
Prize and Winner Notification:
The prize was not specified in the provided source material. Winner selection was to be conducted via a random drawing at the end of the contest. The odds of winning depended on the number of eligible entries received. Potential winners would be notified and had three days from the date of notice to accept the prize. Failure to accept within this period may result in forfeiture, and an alternate winner may be selected. Proof of identification and age verification were required. All taxes on prizes were the winner's responsibility. No substitution or transfer of prizes was permitted.
Privacy and Liability:
Data collected would be used according to Brown-Forman’s privacy policy. The brand and participating promotional companies disclaim liability for damages, losses, or injuries resulting from computer malfunctions, misdirected entries, or prize use. Brown-Forman reserves the right to cancel or suspend the sweepstakes for reasons including virus, bugs, or other causes corrupting administration.
Common Rules and Considerations
Both sweepstakes share several standard promotional rules: * No Purchase Necessary: A purchase was not required to enter or win either sweepstakes. * Age and Residency: Participants must be at least 21 years old and a legal U.S. resident in the specified state (Florida or Ohio). Sweepstakes are void where prohibited or restricted by law. * Exclusions: Employees of Brown-Forman, its affiliates, advertising/promotion agencies, and their immediate families and household members were not eligible. Holders of wholesale or retail licenses were also excluded. * Winner's List: To request the name of the winner(s), a self-addressed stamped envelope could be sent to Red Moon Marketing in Charlotte, NC, by a specified date (February 28, 2025, for the Florida sweepstakes; April 1, 2025, for the Ohio sweepstakes). Entries were not to be sent to this address.
Conclusion
Jack Daniel's offers promotional opportunities for U.S. consumers through state-specific sweepstakes and a reported mailing list program. The official sweepstakes for Florida and Ohio in early 2025 provided clear entry methods, eligibility requirements, and rules governed by published terms and conditions. The mailing list program for receiving free merchandise, as described by a user, is not corroborated by official source materials in this report. Consumers interested in any Jack Daniel's promotion should always refer to the official brand website and legal terms for the most accurate and current information.