Starbucks is launching a promotional event called "Cold Foam Days" from May 7 to May 11, 2025, offering a complimentary cold foam add-on to Rewards members in the United States and Canada. This limited-time offer allows members to upgrade any cold beverage with cold foam at no additional cost, providing an estimated value of up to $2 per drink. The promotion coincides with the introduction of a new flavor, Brown Sugar Cream Cold Foam, designed to pair with beverages like Iced Chai, Cold Brew, and Iced Flat White. The offer is available through the Starbucks app, in-store orders, and drive-thrus, with specific redemption instructions provided to ensure customers receive the benefit.
The event is structured as a five-day freebie, with the promotion running from Wednesday, May 7, to Sunday, May 11, 2025. During this period, Starbucks Rewards members can add cold foam to any cold beverage purchase. The customization is complimentary, meaning no purchase of cold foam is required, but the customer must order a cold beverage first. The offer is applicable to iced coffee, cold brew, matcha lattes, and other cold drinks. Starbucks has stated that customers should be prepared to specify their request, as the free cold foam is not automatically applied. This requires patrons to inform baristas or select the option within the app when ordering.
The new Brown Sugar Cream Cold Foam flavor is a key highlight of the promotion. It features a light texture and a caramel taste, created from Brown Sugar syrup. This flavor is intended to complement cold beverages, particularly Cold Brew and Iced Chai. The introduction of this seasonal flavor is part of the celebration for Cold Foam Days, giving members a chance to try a new product at no cost. Other cold foam flavors, such as Vanilla Cream Cold Foam and seasonal options like Lavender or Cherry Cream, may also be eligible for the free customization, though the primary focus is on the new Brown Sugar variety.
To redeem the offer, Starbucks Rewards members have two primary methods. First, they can order a cold beverage through the Starbucks app and apply the corresponding coupon or offer within their account. Second, they can visit a participating Starbucks café or drive-thru and verbally request the free cold foam add-on from the barista. The promotion is valid only at participating locations in the U.S. and Canada, and it is exclusive to Starbucks Rewards members. Non-members are not eligible for this specific freebie. The offer is limited to one complimentary cold foam per beverage transaction during the promotional period.
It is important to note that this promotion is distinct from other Starbucks offers, such as the free refill program. According to the source material, Starbucks started offering free refills in January of an unspecified year. Under that program, customers can receive free refills of hot brewed coffee, iced coffee, or tea after their initial purchase, provided they consume the beverages in-store. Refills are served in a coffee mug, glass, or a clean personal cup brought from home. This refill policy is ongoing and separate from the limited-time Cold Foam Days event.
The Cold Foam Days promotion does not require a purchase of cold foam, but it does require the purchase of a qualifying cold beverage. There is no mention of a minimum purchase amount or any other eligibility restrictions beyond being a Rewards member and ordering a cold drink. The source material does not specify whether the offer can be combined with other promotions or discounts. Customers are advised to check the Starbucks app or inquire at their local store for any additional terms.
The promotional event is set against a backdrop of other Starbucks initiatives, such as the return of the Summer Berry Refreshers from the previous year. However, the Cold Foam Days offer is focused solely on the cold foam customization. The value of the offer is estimated at up to $2, which represents the typical cost of adding cold foam to a beverage. This makes the promotion a significant value for frequent Starbucks customers, especially those who regularly enjoy cold beverages with cold foam.
For deal seekers and sample enthusiasts, this represents a straightforward, no-cost opportunity to try a new product and enhance their favorite drinks. The promotion requires no mail-in forms, no complex redemption processes, and no purchase beyond the standard cold beverage. It is a direct, in-person and app-based offer that aligns with common freebie and trial programs in the food and beverage sector. The requirement to be a Rewards member is a standard practice for loyalty-based promotions, and the geographic limitation to the U.S. and Canada is typical for large-scale brand campaigns.
The source material for this article is drawn from several online news articles and deal blogs. The reliability of these sources varies. Articles from outlets like cleveland.com, al.com, and wn.com are generally considered more authoritative, as they are established news platforms. The source from livingonthecheap.com is a deal blog, which may prioritize promotional content but can still provide accurate details when reporting on official brand announcements. The information across these sources is consistent regarding the dates, offer details, and redemption methods, which increases confidence in its accuracy. However, the primary source for any official terms and conditions would be Starbucks' own website or app, which is not directly provided in the chunks but is implied as the source for the brand's statements.
In summary, the Starbucks Cold Foam Days promotion is a five-day, Rewards-member-exclusive offer for a free cold foam add-on on any cold beverage, running from May 7 to May 11, 2025. It features a new Brown Sugar Cream Cold Foam flavor and can be redeemed via the Starbucks app or by requesting it at a participating store. This promotion is separate from other ongoing Starbucks offers like the free refill program. Consumers should verify offer details directly with Starbucks for the most current information.
Conclusion
The Starbucks Cold Foam Days promotion provides a clear and accessible freebie for Rewards members in the U.S. and Canada. For five days in May 2025, members can enjoy a complimentary cold foam customization on any cold beverage, including the new Brown Sugar Cream Cold Foam flavor. The offer requires ordering a cold drink and explicitly requesting the free add-on, either through the app or at a store. This promotion exemplifies a common brand strategy: using limited-time free offers to drive engagement, introduce new products, and reward loyal customers. While the provided source material is limited in scope, it consistently outlines the key details of the promotion, offering a useful opportunity for consumers looking to maximize value from their Starbucks visits.