Weigel's, a family-owned chain of convenience stores and dairy operations based in Powell, Tennessee, offers a range of freebies and promotional rewards through its loyalty program. The company's offerings are primarily centered on its myWeigel's Rewards app and associated loyalty clubs, which provide registered users with regular free items, exclusive discounts, and cents-per-gallon deals on fuel. Key promotions include a weekly "Weigel's Wednesday" event for all registered users and a seasonal "12 Days of Christmas" program that delivers daily free items during the holiday season. These initiatives are designed to enhance the guest experience and recognize customer loyalty, particularly for those who frequently visit for fuel, food, or everyday essentials.
Overview of Weigel's Loyalty Program and App
Weigel's updated its loyalty program and app in late 2022, introducing enhanced rewards, exclusive discounts, and cents-per-gallon deals. The program maintains legacy clubs that offer free milk, pizza, and doughnuts with a purchase. A central feature is Weigel's Wednesday, where the chain provides a free item every Wednesday to all registered myWeigel's users. The company's history dates back to 1931, starting as a family business selling raw milk. Today, it operates convenience stores, a dairy barn, and a bakery within a 110-mile area of its headquarters.
The MyWeigel's Rewards platform powers these offers. For users seeking to simplify transactions, Weigel's offers an upgrade called Weigel's Preferred Payment. This feature allows users to link their MyWeigel's Rewards card to their checking account, enabling debit transactions directly through the Rewards card. This integration is managed by ZipLine, a private label debit processor that employs security measures such as state-of-the-art firewalls, real-time data encryption, and PIN protection in accordance with Federal Reserve regulations. The stated priority is user security.
The 12 Days of Christmas Promotion
Weigel's runs a seasonal promotional program called the "12 Days of Christmas," which in 2025 is scheduled to run from December 13 through December 24. This program is delivered through the MyWeigel's Rewards platform and is designed to provide guests with daily free items, exclusive in-app games, bonus rewards, and VIP access. The offers are structured to meet guests' needs whether they are stopping for fuel, food, or everyday essentials.
Ahead of the program's launch, current MyWeigel's Rewards members received "VIP access" within the app, providing them with a full preview of the offers available throughout the 12-day period. This early access allowed guests to plan ahead and feel recognized for their loyalty. The program is not limited to customers; it also includes benefits for Weigel's employees through Add-to-Card CPG offers, providing additional savings and recognition during the holiday season.
A related recurring promotion is the Weigel's Scratch Game, which returns for the month of December. Guests can scratch daily to win free Everyday, BetterDay, and BestDay private label products. The retailer stated that the 12 Days of Christmas program reflects its continued investment in creating meaningful moments through loyalty, technology, and community connection during the busy holiday season.
Eligibility and Access Methods
Access to Weigel's freebies and rewards is primarily tied to registration in the myWeigel's Rewards program. Many offers, such as the weekly Weigel's Wednesday free item, are available to all registered users. Specific seasonal promotions, like the 12 Days of Christmas, may offer early VIP access to existing members, providing them with a preview of upcoming deals.
For the Weigel's Preferred Payment feature, eligibility requires having a MyWeigel's Rewards card and linking it to a checking account. This enables debit transactions and is managed through ZipLine's secure platform. The security measures include encryption and PIN protection, with compliance to Federal Reserve rules.
The 12 Days of Christmas and Scratch Game promotions are available to guests who engage with the MyWeigel's Rewards app during the specified promotional period. The program is designed to be accessible to all guests, though VIP access for previews is a benefit for existing loyalty members.
Redemption Processes and Offer Structure
The redemption process for Weigel's freebies is integrated into the loyalty app and in-store systems. For Weigel's Wednesday, registered users can claim a free item each Wednesday. For the 12 Days of Christmas, daily free items are delivered through the app, and guests can also participate in exclusive in-app games. The Weigel's Scratch Game requires daily scratching within the app to win free private label products.
The offers are layered alongside ongoing promotions like Weigel's Wednesday, creating a cumulative rewards experience. The company emphasizes that these offers are designed to meet guests where they are, enhancing the convenience store experience. The "Add-to-Card CPG offers" for employees suggest a system where additional savings are automatically loaded to the loyalty card for specific users, though the exact mechanism for general guests is not detailed in the source material.
Categories of Freebies and Products
Based on the provided information, the freebies and promotional items offered by Weigel's fall into several categories:
- Food and Beverage: This includes free milk, pizza, and doughnuts (often with a purchase as part of legacy clubs), as well as private label products like Everyday, BetterDay, and BestDay items won through the Scratch Game. The 12 Days of Christmas program also provides daily free items, which likely include food and beverage products given the store's offerings.
- Household and Convenience Goods: While not explicitly listed, the private label products and daily free items could encompass a range of everyday essentials available at a convenience store.
- Fuel Savings: Although not a "free sample" in the traditional sense, the loyalty program offers cents-per-gallon deals, which provide a form of monetary saving on a essential purchase.
The source material does not mention free samples in categories such as beauty, baby care, pet products, or health items. The focus is on the store's own food and beverage products, particularly from its dairy and bakery operations, and general convenience store goods.
Security and Data Handling
For users of the Weigel's Preferred Payment system, security is a highlighted feature. The service is managed by ZipLine, a processor that uses state-of-the-art firewalls and other security methods. All personal data is encrypted in real time, and transactions are PIN protected. These measures are implemented in accordance with Federal Reserve rules and regulations, emphasizing the protection of user information.
Conclusion
Weigel's provides a structured loyalty program centered on the MyWeigel's Rewards app, offering regular freebies such as the weekly Weigel's Wednesday item and seasonal promotions like the 12 Days of Christmas. These programs are accessible to registered users and are designed to enhance the guest experience through daily offers, games, and bonus rewards. The chain's freebies primarily focus on its own food and beverage products, including milk, pizza, doughnuts, and private label items. Security for linked payment methods is managed through ZipLine with encryption and PIN protection. For consumers seeking regular free items from a convenience store chain with a strong regional presence and a focus on loyalty rewards, Weigel's presents a defined program with clear eligibility and redemption pathways tied to app registration.