July 11, known as 7-Eleven Day or Slurpee Day, is an annual tradition where the convenience store chain celebrates its birthday with a signature freebie. This year marks the 98th anniversary of 7-Eleven, with the first store having opened in Dallas in 1927. The core offer has remained consistent since 2002: a free small, 12-ounce Slurpee for all customers on July 11, while supplies last. While stores rarely run out of the frozen beverage, the company notes it has happened in the past, advising customers to plan accordingly. Beyond this foundational freebie, 2025 introduces additional layers of promotions, including limited-edition merchandise, a unique tongue tattoo activation, and extended benefits for loyalty program members.
The promotion extends beyond standalone 7-Eleven locations. Customers can redeem the free small Slurpee at participating 7-Eleven, Speedway, and Stripes stores nationwide. This broadens the accessibility of the deal across the United States. The event is designed not only to drive foot traffic but also to celebrate the Slurpee drink itself, which has been a part of the brand's identity since its inception in 1966. The 2025 celebration is highlighted by the return of a fan-favorite flavor and the introduction of a novel, interactive experience for loyalty members.
The Core Offer: A Free Slurpee for All
The primary and most widely available offer is a free 12-ounce Slurpee for any customer who visits a participating store on July 11. This offer requires no purchase, making it accessible to everyone. The free drink is available while supplies last, and the company advises that customers arrive early to ensure availability, though historical precedent suggests widespread availability.
For customers who cannot visit a physical store on July 11, 7-Eleven provides an alternative digital promotion. Through its 7NOW® delivery app, customers can use the promo code 711DAY on July 7 to receive $7.11 off a purchase of $20 or more. This promotion is separate from the in-store Slurpee offer and is designed to engage customers who prefer delivery services.
Enhanced Perks for Loyalty Program Members
7-Eleven’s loyalty programs, 7Rewards and Speedy Rewards, unlock additional benefits during the Slurpee Day celebration. Members of these programs receive a double opportunity for free drinks and exclusive access to a limited-time promotional item.
Upon scanning their rewards information at any participating store on July 11, loyalty members will activate a coupon for an additional free small Slurpee. This second free drink is not limited to the day of the event; the coupon can be redeemed at any time before July 31. This extends the promotional period for loyal customers, encouraging repeat visits throughout the month.
Furthermore, members at select locations can obtain "Tongue-toos," which are 7-Eleven's first-of-their-kind temporary tongue tattoos. These tattoos are activated by the Slurpee drink itself. The process involves taking a sip of a Slurpee, placing the tattoo on the tongue, and waiting for the design to appear. The tattoos feature the brand’s signature "S" and are available in four colors: blue, green, red, and purple. The company describes this as an homage to the colorful mark a Slurpee drink leaves on the tongue, a familiar experience for regular consumers.
The availability of Tongue-toos is limited to specific cities and locations. According to the source material, they will be available at 7-Eleven locations in Chicago and Dallas-Ft. Worth, though the full list of participating cities is not exhaustively detailed in the provided documents. This exclusivity makes the Tongue-toos a coveted item for members in the specified regions.
Product Highlights: Mountain Dew Infinite Swirl
A notable product feature of the 2025 Slurpee Day is the return of the Mountain Dew Infinite Swirl flavor. This flavor, described as a blue pineapple-berry blend, is making a comeback for the promotion. Uniquely, it is being offered in the first-ever Big Gulp and Slurpee varieties. This means customers can enjoy the flavor not only in the standard Slurpee format but also in the larger Big Gulp size, providing more options for consumers. The return of this fan-favorite flavor is positioned as a key attraction of the event, adding to the novelty of the celebration.
How to Participate and Eligibility
Participation in the various offers has different requirements. The free 12-ounce Slurpee is available to all customers at participating locations, with no membership or purchase necessary. For the additional free Slurpee coupon and the Tongue-toos, enrollment in the 7Rewards or Speedy Rewards loyalty program is required.
Joining the 7Rewards program is accomplished through the 7-Eleven app. The provided source material does not detail the specific steps for joining Speedy Rewards, but it confirms that both programs are eligible for the promotions. The loyalty programs are free to join and provide members with points on purchases, which can be redeemed for rewards. For the Slurpee Day promotions, the key action for members is to scan their rewards information at the store on July 11 to activate the benefits.
The $7.11 discount via the 7NOW delivery app is available to all customers who use the promo code 711DAY on July 7, regardless of loyalty program membership. This offer requires a minimum purchase of $20.
Store Locations and Availability
The free Slurpee and related promotions are available at participating 7-Eleven, Speedway, and Stripes stores across the United States. 7-Eleven, Inc. operates, franchises, and licenses more than 13,000 stores in the U.S. and Canada. While the nationwide scope is broad, the Tongue-toos are explicitly limited to select locations in certain cities, such as Chicago and Dallas-Ft. Worth. Customers interested in obtaining a Tongue-too should check with their local participating store to confirm availability.
The Mountain Dew Infinite Swirl flavor in Big Gulp and Slurpee varieties is also available at participating locations. As with any limited-time promotion, availability of all items is subject to supply. The company recommends that customers visit early to maximize their chances of receiving all desired freebies and products.
Summary of 2025 Slurpee Day Offers
To provide a clear overview, the following table summarizes the key offers available during the 2025 7-Eleven Slurpee Day celebration, based on the provided source material.
| Offer | Eligibility | Requirement | Availability | Notes |
|---|---|---|---|---|
| Free 12-ounce Slurpee | All customers | Visit a participating 7-Eleven, Speedway, or Stripes store on July 11. | While supplies last. | No purchase necessary. |
| Additional Free Slurpee Coupon | 7Rewards or Speedy Rewards members | Scan rewards information at a participating store on July 11. | Coupon valid through July 31. | Provides a second free drink to be redeemed later. |
| Tongue-toos (Temporary Tongue Tattoos) | 7Rewards or Speedy Rewards members | Scan rewards information at a select participating store on July 11. | Limited to select locations (e.g., Chicago, Dallas-Ft. Worth). | Activated by taking a sip of a Slurpee. |
| $7.11 off $20+ Purchase | All customers (via 7NOW app) | Use promo code 711DAY on July 7. |
One-time use on July 7. | Applicable to delivery orders only. |
| Mountain Dew Infinite Swirl | All customers | Purchase the flavor at a participating store. | Available in Big Gulp and Slurpee varieties. | Fan-favorite blue pineapple-berry blend. |
Conclusion
The 2025 7-Eleven Slurpee Day offers a multi-faceted promotional event centered on the brand’s birthday. The foundational free small Slurpee remains the primary attraction, available to all customers nationwide on July 11. Loyalty program members receive enhanced benefits, including a coupon for a second free drink and exclusive access to limited-location Tongue-toos, an interactive product that leverages the unique properties of the Slurpee. The return of the Mountain Dew Infinite Swirl flavor in new formats adds product variety. For those unable to visit a store, a digital discount is available through the 7NOW app on July 7. Customers are advised to visit participating stores early, as all promotional items are available while supplies last. The event underscores 7-Eleven’s strategy of combining a universal freebie with targeted loyalty rewards to drive engagement and celebrate its brand heritage.