Grove Collaborative, a home delivery company specializing in green and household products, offers various promotional incentives for new customers. The company has undergone significant changes to its business model, moving away from a strict membership structure to a more flexible e-commerce approach while retaining promotional freebies to drive order value. Based on available information, new customers can access substantial free product sets with their initial purchase, though the specific offers and eligibility requirements have shown variation.
Business Model Evolution and Customer Access Grove Collaborative, formerly known as ePantry, has restructured its checkout process and membership requirements to attract a broader range of consumers. According to a report from Modern Retail, the company no longer requires customers to become members to make purchases. This change was implemented to reintroduce the brand to consumers who may have disliked the previous shopping experience. While membership is no longer mandatory for placing orders, Grove continues to utilize freebies to incentivize spending. Specifically, customers are offered free items once they reach certain spending thresholds, such as $29. This strategy aims to increase the average order value, which reportedly rose to approximately $67 from $63 the previous year.
The company is also expanding its product focus beyond cleaning supplies to include all household products and is placing greater emphasis on the sustainable nature of its items, such as labeling products as "95% plastic free" or "100% plastic free." Former customers are being targeted with new marketing strategies, including paid search and social media advertising, to inform them of these changes.
New Customer Promotional Offers For new customers, Grove Collaborative provides several distinct gift sets containing free products when a minimum purchase requirement is met. These offers are designed to introduce consumers to the brand's product lines at a low cost.
The Mrs. Meyer’s Gift Set One of the recurring promotional offers highlighted by deal bloggers is the Mrs. Meyer’s 5-piece set. New customers who make a purchase from Grove Collaborative receive a free set that typically includes: * Grove Co. Walnut Scrubber Sponge (Set of 2) * Mrs. Meyer’s Multi-Surface Cleaner * Mrs. Meyer’s Hand Soap * Mrs. Meyer’s Dish Soap
In addition to the physical products, this offer often includes a free 60-day VIP trial and free shipping. To redeem this offer, customers generally need to create an account and add at least $20 worth of products to their cart. The free items are automatically added to the cart, and customers can select their preferred scents for the cleaners and soaps.
The "Everyday Luxuries" Set Another variation of the introductory offer includes the "Everyday Luxuries Set." This set provides approximately $30 worth of free products with a first order of $20. The contents of this set usually include: * Free Mrs. Meyer’s hand soap * Free Mrs. Meyer’s dish soap * Free Mrs. Meyer’s soy candle * Free Grove Collaborative walnut scrubber sponges
Like the Mrs. Meyer’s set, this offer includes free shipping. The total value of products and free shipping received is approximately $50 for a spending commitment of $20.
Expanded Gift Set Options More recent reports indicate that Grove Collaborative has expanded the variety of free gift sets available to new customers. Instead of a single option, there are currently four distinct gift sets to choose from, allowing customers to select the freebies that best suit their needs. Each of these sets is available with a first order of $20 or more and includes free shipping. The available sets include:
Set 1: - Grove Co. Walnut Scrubber Sponge - Grove Co. Tree-Free Toilet Paper – 100% Bamboo - Mrs. Meyer’s Hand Soap - Mrs. Meyer’s Dish Soap - Grove Co. Bubble Up Dish Soap Dispenser & Brush Set - Grove Co. Tree-Free Facial Tissue – 100% Bamboo
Set 2: - Grove Co. Walnut Scrubber Sponge - Grove Co. Reusable Cleaning Glass Spray Bottle – Slide & Snap - Grove Co. Reusable Glass Gel Hand Soap Dispenser | Square Base - Grove Co. Hydrating Hand Soap Refill – 13oz - Grove Co. Multi-Purpose Cleaner Concentrate
Set 3: - Grove Co. Wool Dryer Balls - Grove Co. Walnut Scrubber Sponge - Grove Co. Matte Cleaning Caddy
(Note: The provided source material lists items for three sets but indicates a total of four options. The fourth set is not fully detailed in the available text.)
Redemption Process and Cart Management The process for redeeming these freebies involves specific steps regarding cart management. When a new customer visits the Grove Collaborative website, the free gift set items are typically pre-loaded into the shopping cart. Customers are permitted to delete any suggested products they do not wish to purchase and add their own choices to meet the minimum purchase amount. The company utilizes automatic reordering for convenience, but customers retain full control over their subscriptions and can manage settings to prevent unwanted deliveries. The strategy of bundling high-value freebies with a low entry purchase requirement remains a central component of Grove's customer acquisition efforts.
Additional Freebie Tiers and Spending Thresholds Beyond the initial gift set, Grove Collaborative has structured a tiered system for freebies based on order value. According to the company's promotional page, customers can receive a free Countertop Cleaning Set with a first order of $29. Furthermore, additional freebies are unlocked at higher spending thresholds: a second freebie with a $39 first order and a third freebie with a $55 first order. This tiered approach encourages higher initial spending to maximize the value received.
The company's "Beyond Plastic" initiative is a key part of its value proposition. Through this initiative, everything ordered from Grove is 100% plastic neutral, and the company is working to eliminate plastic from its products. The average Grove order is stated to remove the equivalent of 26 plastic water bottles from nature. All products on the shelves meet the Grove Standard, which prioritizes cruelty-free production, plant-based and filler-free formulas, and natural fragrances.
Considerations for U.S. Consumers For U.S. consumers interested in these offers, it is important to note that the availability and specific contents of gift sets can change. The information is based on reports from deal blogs and the company's promotional materials. Consumers should verify the current offer directly on the Grove Collaborative website before making a purchase. The company's shift to a non-membership model simplifies the process, but creating an account is still necessary to place an order and redeem the freebies.
The free products are designed to introduce customers to Grove's and its partners' product lines, such as Mrs. Meyer's, which is known for its plant-derived ingredients and essential oil scents. The inclusion of sustainable items like bamboo toilet paper and tree-free facial tissue aligns with the company's environmental focus.
Conclusion
Grove Collaborative provides a structured promotional program for new U.S. customers, offering free gift sets with an initial purchase of $20 or more. The program has evolved from a membership-based model to a more accessible e-commerce platform, simplifying the process for consumers. Customers can typically choose from several gift set options, each containing a selection of household cleaning and personal care products, often including brands like Mrs. Meyer's and Grove Co.'s own sustainable lines. The redemption process is integrated into the online shopping cart, with free items added automatically upon meeting the minimum purchase requirement. Additional freebies are available at higher spending thresholds. While the offers are designed to provide significant value, consumers should confirm the current details and available gift sets directly on the Grove Collaborative website, as promotional details may be updated.