The Sky VIP program has been revamped to provide a range of freebies, discounts, and giveaways to Sky customers. This loyalty program is available at no additional cost to all Sky subscribers and is accessed through the My Sky app. Over one million customers are currently enrolled, though the program is open to all, including new and long-standing customers. The rewards are designed to thank customers for their loyalty and are updated regularly, with new items available daily.
Key benefits of the Sky VIP program include free products from Sainsbury’s Taste the Difference range, complimentary film downloads such as "The Bad Guys" from the Sky Store, and discounts on brands including Puma, JBL, and HelloFresh. Beyond tangible products, members can also gain access to exclusive experiences, such as tickets to attractions, VIP lounge access, and special trips. Helen Kloepfer, Director of Sky VIP, expressed excitement about the new rewards program, emphasizing its aim to provide enjoyable offers for all members.
In addition to the ongoing rewards, Sky has launched specific promotional offers with deadlines. One such promotion encourages customers to act before 11.59 pm on a specified date to receive a free film, access to 10,000 hours of new shows, and a three-month free trial of Apple TV+. This offer is available to both new and returning Apple TV+ subscribers. For Sky Q, Sky Glass, and Sky Stream customers, the Apple TV+ content is integrated alongside Sky TV programming. After the three-month trial, the subscription continues at £8.99/€9.99 per month unless cancelled.
Another promotional offer provides Sky VIP members with a free movie from the Sky Store. Instructions for redeeming this offer direct members to the VIP section of the My Sky app for full details and terms. A specific example of this promotion is the offer for the film "Mamma Mia! Here We Go Again." To redeem, members must go to Sky Store on their TV or sign in with their SkyiD at skystore.com, search for the title, and select the HD Digital Buy and Keep version priced at £0.00/€0.00. An alternative redemption method involves using the voice command "Movie Night In" into the remote.
The Sky VIP program is positioned as a comprehensive loyalty scheme, offering a mix of daily freebies, brand discounts, and high-value experiences. It is designed to be accessible to all Sky customers through the My Sky app, with no additional cost required for participation. The program includes both digital and physical rewards, as well as access to exclusive events and trips. The availability of specific offers, such as the free Apple TV+ trial and movie downloads, is subject to promotional periods and terms, which are detailed within the My Sky app and official Sky communications.
Conclusion
The Sky VIP program provides Sky customers with a variety of free products, discounts, and experiences at no extra cost. Key offerings include free items from Sainsbury’s, film downloads from Sky Store, and discounts on brands like Puma and HelloFresh. Current promotional offers feature a three-month free trial of Apple TV+ and free movie downloads, with specific redemption steps available through the My Sky app. The program is open to all Sky subscribers and aims to reward customer loyalty through a rotating selection of daily and promotional rewards.