Southwest Airlines distinguishes itself in the U.S. domestic market through a business model that emphasizes value and avoids ancillary fees common among competitors. The airline’s approach includes a range of complimentary services and benefits that are included with the purchase of a ticket, rather than offered as paid add-ons. These services are designed to enhance the passenger experience and provide cost savings, particularly for families and frequent travelers. The information available outlines several key complimentary offerings, including baggage policies, in-flight entertainment, and specific amenity distributions.
Checked Baggage Policy
A primary and well-publicized benefit of flying with Southwest Airlines is its free checked baggage policy. The airline is noted as the only U.S. carrier that does not charge for checked bags on domestic travel. All ticketed passengers are entitled to check two bags free of charge per person, provided each bag does not exceed 50 pounds in weight. This policy applies to both domestic and international flights. The financial impact of this benefit is significant, as it can save travelers approximately $60 to $100 per person on a roundtrip flight compared to airlines that charge for checked luggage. Beyond the monetary savings, the policy offers convenience by eliminating the need to carry heavy bags through the airport and manage overhead bin space.
It is important to note the weight restriction; bags exceeding the 50-pound limit are subject to fees. The source material does not specify size restrictions or fees for overweight bags, only the 50-pound weight limit for the free checked bags.
In-Flight Entertainment and Connectivity
Southwest provides complimentary in-flight entertainment that must be accessed on a passenger’s personal device, such as a smartphone, tablet, or laptop. The content is described as entirely free and includes a selection of recently released movies and live streaming TV channels. The number of available movies is cited as "several dozen." Additionally, the airline offers free iMessage and WhatsApp access, allowing passengers to send text-based messages without purchasing a full WiFi package.
For passengers who require full WiFi service, Southwest charges a fee. However, a complimentary option exists for holders of specific Southwest Rapid Rewards credit cards. Cardholders of the Southwest Rapid Rewards Performance Business Credit Card, for example, may receive up to 365 WiFi credits per year when charging the cost to the card. The source material does not detail the terms or redemption process for these credits beyond the stated benefit.
Food and Beverage Offerings
The airline’s food service is categorized as "no frills," meaning there are no hot meals or sandwiches available for purchase on flights. Instead, complimentary snacks are provided. On shorter flights, passengers receive a bag of snack mix containing pretzels, bagel chips, and cheese crackers. On longer routes, flight attendants typically offer both the snack mix and Brownie Brittle snacks. Passengers are reportedly able to request multiple servings. On flights to Hawaii, a more extensive complimentary snack box is provided, which is comparable to snack boxes that other airlines sell for $7 to $10.
Regarding beverages, standard complimentary options include non-alcoholic drinks. A specific, limited-time complimentary alcoholic drink service has been offered on certain holidays, though this is not a permanent policy. Holidays mentioned in the source material where complimentary drinks may have been served include New Year’s Day, Valentine’s Day, St. Patrick’s Day, Southwest’s birthday (June 18), the Southwest Rapid Rewards credit card’s birthday (September 20), Halloween, and Thanksgiving. This practice was noted as occurring before the COVID-19 pandemic, and the source material does not confirm its current status.
Seat Assignments and Boarding Process
Southwest operates an open seating policy, meaning passengers do not purchase specific assigned seats in advance. Instead, they are assigned a boarding group (A, B, or C) and a position number based on check-in time. The airline does not charge a fee for selecting a seat, which contrasts with many other U.S. carriers that charge for preferred or assigned seating. Passengers can check in starting 24 hours before departure to secure a better boarding position.
For passengers seeking to improve their boarding position without relying on the 24-hour check-in, Southwest offers an optional service called Early Bird Check-In. This is a paid service, with costs ranging from $15 to $25 per person, per one-way flight. Early Bird Check-In automatically checks passengers in approximately 36 hours before departure, placing them in a better boarding position than those who check in manually at the 24-hour mark.
The Southwest Companion Pass
The Southwest Companion Pass is described as one of the most valuable perks in U.S. domestic travel. It allows a designated companion to fly for free (excluding taxes and fees, which start at $5.60 one-way) with the pass holder on every flight the pass holder takes. This benefit can be earned and used for up to two years. Earning the Companion Pass requires accumulating a significant number of Rapid Rewards points within a calendar year, typically through a combination of flying and credit card spending. The source material notes that earning the pass is "complicated" and refers to external guides for detailed strategies. The pass is not a complimentary service included with every ticket; it is a loyalty program benefit that must be actively earned.
Other Complimentary Services and Policies
Southwest’s customer service approach is frequently highlighted, with employees described as "kind and funny," contributing to a positive travel experience. The airline’s policies are noted as being particularly favorable for family travelers, though specific family-oriented benefits beyond the baggage and seating policies are not detailed in the provided source material.
A notable operational policy is Southwest’s use of a single aircraft type, the Boeing 737. This simplifies operations and maintenance, which the airline states contributes to its reliability and cost efficiency, allowing it to maintain its low-fare structure and complimentary service model.
The source material also mentions a "hidden latch" under the rear of the aisle-side armrests that can be pushed to raise the armrest. This feature is not a complimentary service per se, but a design element that can improve comfort and ease of exiting the seat, particularly for passengers who may need more legroom or assistance.
Conclusion
Southwest Airlines’ complimentary services are a core component of its brand identity and value proposition. The airline provides tangible cost savings and convenience through its two free checked bags policy, free in-flight entertainment, and complimentary snacks. The absence of fees for seat assignments further differentiates it from many competitors. While some premium services like Early Bird Check-In and full WiFi access incur fees, the airline offers pathways to complimentary or discounted access through its credit card programs. The Southwest Companion Pass represents a significant loyalty benefit, though it requires substantial effort to earn. Travelers should be aware of the airline’s specific policies, such as the weight limits for checked bags and the open seating system, to maximize the value of these complimentary offerings. The overall model is designed to avoid ancillary fees, incorporating key amenities into the base fare to provide a more transparent and cost-effective travel experience.